Steve Largent, President + CEO
of CTIA-The Wireless Association(TM), announced the winner from the
Day 3 Keynote stage at CTIA WIRELESS 2005, the world's largest
wireless trade event, currently being held at the Morial Convention
Center in New Orleans, Louisiana.

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breakdown explains

How to Write Web Content for Sales

"Internet users are different than those using print copy," explains Bryan
Eisenberg. A website, it's explained , should use multiple
links to cater to exactly what a prospective customer is looking for. "Where print copy
is limited, and has to guess at who is targeted and what they're looking for,
a website has the particular ability to filter people to places they want to
be to do the things they'd like to do.com/ ), a
service of eMediawire.
Unlike toy phones, the Firefly Phone was designed just for kids from
the ground up, not based on adult phones.

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Complete CTIA WIRELESS 2005 details are
available at www.org) is the international association for the
wireless telecommunications industry, representing carriers,
manufacturers and wireless Internet providers.

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"
Another difference "Call To Action " points out is a web user's relative
impatience compared to someone reading a print piece. Fred Bullock accepted the award on
behalf of Firefly Mobile. The Wireless Widgets voting application was powered by
Mobliss.ctia.

why breakdown

With
kid-friendly buttons and simple features that allow parents to control
all incoming and outgoing calls, it's the fun way to keep kids
connected to the people who matter most in their life.
The Firefly Phone includes a variety of innovative features that
provide parents with control, and kids with fun:

-- Just five keys, no keypad, to keep it simple for kids and
provide parental controls of all calls:

-- "Mom" and "Dad" speed -dial keys
-- Phone Book where kids scroll through a
parent-programmed , PIN-protected phone list with a
20-number capacity
-- Send call
-- End call

-- 911 button for emergency calls with accidental call prevention
feature

-- Optional call screening

-- Caller ID

Attendees at CTIA WIRELESS 2005 voted for their favorite Wireless
Widgets by sending a text message to the common short code WIDGT
(94348).

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ctia.

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( http://www.com
877-643-7244
http://www .

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"
Eisenberg explains that one major difference is a website's ability to be
built using multiple links.

afterwards why

futurenowinc.com ) has helped clients such as Dell, GE Volvo,
Overstock + Disney. Unlike security
or emergency call devices that are only designed for occasional use,
the Firefly Phone is designed to meet the everyday needs of kids.

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Future Now, Inc.futurenowinc.

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The point: keep the copy shorter , and
avoid long-winded statements of why what you're selling is the best.,
a marketing boutique focused on helping clients convert their website's
traffic into leads, customers and sales by applying Persuasion Architecture,
copywriting, usability and web analytics to design, redesign and optimize
websites and other online marketing efforts.com

This press release distributed by PRWEB ( http://www.

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Whereas readers of print
material have, by choosing to read, in essence , opted in, web users more often
are looking for something specific.

explores explains

com
CTIA WIRELESS 2005 is the world's largest wireless trade show,
featuring nearly one mile in exhibit space.

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It's small, durable and shaped to fit a younger hand.
About Mobliss -- Mobliss defines the mobile marketing industry .
With groundbreaking work in mobile media and marketing, technology,
and interactive television , Mobliss is continually engaged in pushing
back the frontier of possibility. Learn more about Mobliss by visiting www.

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Bryan Eisenberg and Jeffrey Eisenberg are co-founders of Future Now, Inc.

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Business Editors
CTIA Wireless 2005

NEW ORLEANS----No hanging chads in
this voting process ! The attendees at CTIA WIRELESS 2005 have voted
and the Firefly Phone from Firefly Mobile has been chosen the Winning
Wireless Widget at this year's event.mobliss.org
CTIA (www.

breakdown else

Creating web content without taking
advantage of the real power of its non-linear make-up is leaving it all on the
table .calltoactionbook. The product of agile minds at the
top of their game, Mobliss predicts the demand and supplies the
market.

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Contact:
Bryan Eisenberg or Jeffrey Eisenberg
http://www.
"Congratulations are in order to Firefly Mobile for the simple yet
innovative Firefly Phone," said Largent.

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"The Firefly Phone is an
innovative new communications tool that allows kids and their families
and friends to stay in touch on a day-to-day basis. Mobliss is an innovative mobile media and infrastructure
company, deploying entertainment and information services via wireless
networks to connect brands with attentive, accessible consumers. This year, an estimated
40,000 industry leaders , regulators, technologists and more converged
on the Morial Convention Center in New Orleans, Louisiana , for the
event, held March 14-16.

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Firefly Phone Voted Winning Wireless Widget by CTIA WIRELESS 2005 Attendees; Designed for Kids Ages 8-12 with Parent Control Features

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The book, "Call To Action ," by New York brothers Bryan and Jeff Eisenberg,
says the different dynamics in how people use the internet, makes how you
write copy vital.

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Bestselling Book Says It's Different Than Print Copy

NEW YORK, According to a book making waves in
bookstores and Internet circles alike , writing web copy with a print copy
mindset will cost you sales. The Firefly Phone
addresses an underserved need by providing today's busy families with
a way to stay in touch, and gives parents the control they require."
The Firefly Phone was designed especially for kids ages 8-12 with
the control parents require that "adult" mobile phones don't provide.

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"So it should only make sense that the copy selling to them will
work in a different manner.
"There's unlimited space on a website ," says Eisenberg. Very
often such copy, the book says, is just getting in your user's way.prwebdirect .