But , when your breakfast cereal starts
talking business with you, it's time to take serious action and reach out,
not for more coffee, but for one of the world's largest business software
companies -- Best Software.

brother ones

favorite talking

Programs that give
parents and children a place to spend safe, quality time together -- including
family camps, family nights, and family resource centers -- also depend on
Partners With Youth Campaign funds.----

Renowned Toy Inventor Andy Rifkin Developing New Product for SWT;
Maui Toys Director of Product Development Brian Mehler Joins SWT as
Vice President

Developmental toy company Small World Toys, a wholly owned
subsidiary of Small World Kids (OTCBB:SWKD), today announces that
award winning toy inventor Andy Rifkin will be on contract with the
company to invent new products and technologies.4 million customers worldwide.

brothers lots

"

The YMCA of Greater Seattle served more than 183,600 community members in
2004, of which more than 100,000 were individuals under age 18-nearly one in
four children under age 18.

expect chronic

Business Editors/Toy Industry Writers

CULVER CITY, Calif.
With over twenty five years experience in product development,
Andy Rifkin previously held the positions of Senior VP of Mattel
Media, Senior VP Creative Technology for Mattel, Chief Technology
Officer for U Wink Inc, and VP with Time Warner.

person tells

"Andy and Brian are some of the toy industry's most successful
product developers," says Debra Fine, CEO of Small World Toys. Small World Toys' products are sold in
over 3,000 locations -- including educational channels, retail chains ,
Internet sites, catalogues and specialty stores. The advertising
campaign debuts in the January 2005 issues of Inc.

expect serious

Small World Toys Adds Product Development Talent

The company also
holds rights in the U. Creative and media planning were
developed by Colby & Partners, a full service agency based in Santa Monica,
Calif.

talking invisible

"

About the Company

Small World Toys develops, manufactures , markets and distributes
high quality specialty toys and educational products for children. Its
sales categories include infant, preschool, early learning,
imaginative and active play, represented by award-winning brand names
Ryan's Room, Gertie Ball, IQ Baby, and Puzzibilities.

ones lots

L. Funds support the
work of 21 youth development directors across King and south Snohomish
counties, as well as child care, day and resident camps, youth and teen
leadership programs, transitional housing, alternative education, career
development, after-school activities and youth sports.com

, Entrepreneur , Fast
Company, and Accounting Technology.

kids siblings

Brian Mehler previously served as Director of Product Development
for Maui Toys, responsible for the concept and development of Maui's
complete product line.

Best Software

"I know what keeps business owners up a night, the business issues that are
still with them when they tuck their kids into bed at night, and the moment
they hop out of bed in the morning," said Verni . When it comes to solving business problems, we are
small business experts: we've been there, we have the solutions, and we
will continue to be there, every day, for the millions of businesses we
serve.L), supports 4.

This category lists sites created for kids and teens under the age of 18 that provide information about brothers and sisters in a family.

andy person

The campaign's success is due to the work of nearly 1,500 volunteers
across the region, led by Chair Matt Griffin of Pine Street Group L.
"We're fortunate to have so many volunteers who help us find the resources to
carry out the YMCA mission," Matt asserts.3 million SMB customers, and it
expresses the kind of relationship Best Software CEO Ron Verni wishes he
had from a software partner when he was building small businesses himself.

kids welcoming

"
"Although our region's economy is improving, the positive effects have yet
to reach many families," says YMCA President Neil Nicoll. Y programs are
working hard to keep kids and families from falling through the cracks. The YMCA Partners With Youth Campaign helps
eliminate financial barriers to membership and participation in positive
programs for thousands of children, teens and families. Mehler also managed product development efforts
for Educational Insights and ExploraToy , each of which enjoyed double
digit growth during his tenure.S. For more
information, please visit the Web site at www.

ones invisible

tells serious

For more information,
please visit www. So says the company's new multi-million dollar
advertising campaign, which speaks to the needs, challenges, and dreams of
small and mid -sized business (SMB) owners.m.," Best Software, the North American
operations of software giant The Sage Group plc, aims to raise its
visibility within the SMB marketplace with advertising that underscores the
company's new tagline: "Your Business in Mind. Its parent company, The Sage Group
plc (London: SGE.

lots sisters

Best Software Launches New Advertising Campaign With 'Your Business in Mind'

and Canada during 2005 and
represents the largest media buy to date for Best Software. For more
than 25 years, Best Software has delivered easy-to-use, scalable and
customizable applications through its portfolio of leading brands,
including Abra, ACCPAC, ACT!, BusinessVision, CPASoftware,
FAS , MAS 90, MAS 200, MAS 500, MIP, Peachtree,
SalesLogix, and Timberline Office, among many others.

tells lots

The demand for YMCA services remains greater than ever, particularly since
government budgets for critical programs like child care, youth employment,
foster care and housing have been slashed in recent years.smallworldtoys. The campaign will run in 60
business and trade publications in the U."

The new campaign supports a range of well-known business management
software products from Best Software, including ACT!, Peachtree,
Timberline, ACCPAC, SalesLogix and Abra.

Best Software offers leading business management products and services that
support the needs, challenges and dreams of more than 2.

invisible sara

"During the
difficult years since 2001, our volunteers have set higher and higher fund
raising goals to keep pace with the needs of children, teens and families.

sara sisters

Rifkin will be inventing new electronic products and
technologies for Small World Toys.bestsoftware.

favorite tells

C. "It's a privilege to live where so
many people are willing to contribute the funds to build a stronger
community. His award-winning
products include Barbie Fashion Designer and The Barbie/Nickelodeon
Digital cameras.
Business owners throughout North America
typically face the new day just like anyone else -- with a solid breakfast,
a chance to spend some quality time with the kids, and the challenges of
business always on their mind.

lok siblings

com/moreinfo or
call (866) 308-BEST.

sisters lok

S.

About Best Software, Inc.

tells ones

"We're telling business
owners that Best Software is there for them, that we truly have their
businesses in mind.

tells joins

Mehler will now bring his expertise
and innovation to Small World Toys as Vice President of Product
Development, leading new development for the company's established
popular brands -- including IQ Baby, Ryan's Room, and Gertie(R) Balls
-- as well as launching new brands IQ Preschool, Small World Living
and Active Edge.

Using a series of unexpected images -- including a breakfast cereal box
that says, "There has to be a better way to check my inventory than getting
up every morning at 3:00 a.

kids joins

YMCA Volunteers Declare Victory in Aggressive Fundraising Campaign to Keep Pace With Needs

SEATTLE, an increase of nearly 12 percent over last
year 's results. for specialty channel distribution for brands
such as Tolo and Little Tikes.3 million small and
mid-sized customers in North America.

Copyright 2005 Best Software, Inc.

matters andy

In addition , 15-year
toy veteran Brian Mehler joins the company as Vice President of
Product Development.

"Under
their design lead, we plan on strengthening our existing lines while
adding new exciting products over the months and years ahead." It's a position that
Best Software knows well, with more than 2.