Gary Rudman is president and founder of GTR Consulting and has been
studying teen behavior for over 15 years. Clients have
included Disney , Nike, Coca-Cola, Virgin Mobile, and Yahoo!."
Magellan's involvement with Pattonville builds on a successful
communication and outreach partnership cultivated over the last three
years to help students build confidence and succeed.

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S. + ST.
Krebs and several other Magellan senior clinical staff members in
St.
(Nasdaq:MGLN) is the country's leading managed behavioral health care
organization .

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PRESS RELEASE Veteran Teen Researcher Announces New Findings on Teens and Technology

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to discuss their technology and societal behaviors.

A workshop focusing on school violence and bullying for senior
and junior mentors who are part of the school's PALs mentoring
program . In the past,
Magellan staff, school administrators and crisis counselors also
focused on grief counseling, placing a special emphasis on dealing
with peer pressure.

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Louis have been instrumental in developing and directing the
presentations geared toward students holding leadership roles at the
school.

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From 1995 - 2000, he was director
of qualitative research for Teenage Research Unlimited (TRU). Its customers include health plans, corporations and
government agencies.

This category contains advice for teenagers, ranging from the ages of 11-19.

It can be hard to determine the qualifications of those offering advice over the Internet.

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The faculty hopes to enhance its partnership with parents by
guiding them to the resources they need to help their children.

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Krebs, who works with high-risk students to help them
develop self-esteem and self-help strategies, emphasized that "we want
them to have the ability to overcome any obstacle that may be thrown
their way, and with our extensive background and experience in
behavioral health, we can help them develop the skills to do that. "The current campaign reinforces
the important role that parents and school staff play in the outcome
of children's education," he said.

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The gTrend Report, in book form, will be available on April 3, 2006.
Counselors and faculty members are working this year to drive
under-performing students onto the path of success by learning how to
develop effective ways of communicating with the parents of those
students.

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NOTE TO EDITORS: To schedule an interview or request a copy of the report,
contact Susan Kohl, (209) 586-5887 or skohl@mlode.

Business Editors/Health /Medical Writers

FARMINGTON, Conn.
Two additional initiatives that Magellan is working on with the school
are:

Communication strategies to enhance Pattonville's freshman
watch program, in which the school faculty reaches out to
parents when a freshman's grades drop below average.

"We are committed to helping these kids succeed in school on both
a scholastic and social level so that they'll be able to achieve their
goals in the future," noted Krebs.

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The help that Magellan provided to Pattonville
during that difficult time cemented Magellan's relationship with the
school, and that focus on resiliency and success is reflected in this
year's program ., Magellan Health Services, Inc.

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gtrconsulting.

Each of the past three campaigns featured student leadership
presentations, student forums, a faculty education series and support
materials, all designed to address issues related to teenagers'
ability to be resilient and overcome tough times .

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For this report,
Rudman handpicked a panel of over 100 trend-leading teens from across the
U . "They're a
part of what I call 'the Flux Generation. With insightful trends,
dynamic quotes from teens, and realistic, actionable implications, the
gTrend Report provides critical research for anyone communicating with or
marketing to teenagers. As a result of
the student's death, the 2003-2004 campaign, titled "Be Resilient,
Overcome and Succeed!," taught these teenagers how to cope during
difficult times so that they have the confidence they need to make
responsible decisions.

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They 're dependent upon technology to accumulate social
currency, cache every part of their lives, and provide digital disguises to
gain more control over their chaotic worlds.

Topics include:

-- The Flux Gen
-- i The Digital Disguise
-- The Chill Challenged
-- MTVneer

According to the Pew Internet Life Study, published in June, 2005, 87% of
teens are online, and 84% report owning at least one media device -- a
computer, cell phone or personal digital assistant .
Fortunately, the high school responded by enlisting the help of
Magellan Health Services, the nation's leading manager of behavioral
health services, to give the teens and counselors the support they
needed to work through their grief.

mattison nineline

The workshop focused on a stress management program based
on a newly developed stress seminar created for Magellan's clients. The company specializes in managed mental health and
substance abuse services as well as employee assistance/work-life
programs.

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Their input was
analyzed and filtered through Rudman's expertise of more than 15 years of
face -to-face teen research. The workshop will include bullying identification and
positive intervention strategies.

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"





Gary Rudman, teen researcher


The gTrend Report explains what it's like to be a teen in today's
challenging social and technological environments. Today, they're no
longer in control; they're struggling to keep their heads above water as
technology and society set the trends and the pace in which teens are
forced to adopt them," said Rudman.com or call (415) 713-7852.

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They expect instant gratification in
everything they do.

Magellan Health Services Program Promotes Success in School

careful worry

"Modern technology is reprogramming today's teenager," said Gary Rudman,
veteran teen researcher and president of GTR Consulting.' They feel they must adopt, adapt
and advance as fast as they can.

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For more
information , visit www. This
program will be implemented in the fall of 2005.
Headquartered in Farmington , Conn.

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Teen research expert Gary Rudman announced the
release of the gTrend Report, an in-depth , qualitative look at the uneven
relationship between teens, technology, and society.com. LOUIS-- --When Pattonville High School suffered the tragic death of one of
its students in 2003, the school 's students struggled to cope.
"Magellan has the expertise to help these kids cope with a variety
of situations in a way that few others can match," said Frank Krebs,
Magellan's director of customer training, who is involved with
Pattonville High School, a campus serving 2,000 students in Maryland
Heights, Mo.

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"Teens used to set the trends and be the revolutionaries.
Counselors and faculty also are participating in presentations and
workshops on resiliency and mental health issues.
Magellan recently conducted a faculty education workshop at the
Ritenour ReEntry Center, a school for students who are on long-term
suspension.

Do think carefully and use your own judgement.

Please be careful not to reveal identifying personal information when requesting advice.

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