We are hopeful the markets will
agree with us.

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Under the agreement the first
Talking Stix will be shown at The American Int'l .com
Dave Gentry, president of the Aurelius Consulting Group,
commented, "We are very pleased with the opportunity to represent
Action Products.

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It is possible that the
assumptions made by management for purposes of such statements may not
materialize. Ron's speech was delivered in front of all the attendees during
a general session luncheon, giving Action Products maximum visibility
and giving Ron the opportunity to share Action Products' vision for
growth with a packed room.

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The results of using this very
productive tool have ended up in a product offering that is very
clear, stimulating and entertaining, while also being eco-friendly.com or visit the Company's web site at
http://www .

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"The exciting new product line is expected to bring new channels
of distribution to Action Products ," said Jerome Sage, VP of Sales and
Marketing. Such statements may
involve risks and uncertainties , including but not limited to those
relating to product demand, pricing, market acceptance, the effect of
economic conditions, and intellectual property rights and the outcome
of competitive products , risks in product development, the results of
financing efforts, the ability to complete transactions , and other
factors discussed from time to time in the Company's Securities and
Exchange Commission filings.
The Aurelius Consulting Group is an internationally recognized
investor relations firm , known for its ability to help emerging growth
companies build a loyal following of retail and institutional
investors. The Aurelius network consists of stock brokers,
fund managers, investment bankers, analysts and institutions who
actively seek opportunities in the micro- and small-cap sectors. Its products are
marketed and sold worldwide to specialty retailers, museums, toy
stores, theme parks , attractions, zoos, catalog companies, Internet
retailers, and educational markets.

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The license involves a concept to be marketed
under the brand name Talking Stix(R).com

About Think Like a Genius , LLC

Think Like a Genius, LLC of Englewood, Colorado was founded in
1994. Siler regularly facilitates TLG
workshops with corporations, children and educators, and has presented
his work at such distinguished gatherings as the World Economic Forum
in Switzerland, and Playing For Keeps . The Company undertakes no obligation to
update or revise any forward-looking statement for events or
circumstances after the date on which such statement is made.----Action Products
International , Inc. (Nasdaq:APII), a leading toy designer and
manufacturer of educational and positive, non-violent brand toys for
pre-school children through pre-teens, announced today that it has
engaged the Aurelius Consulting Group, Inc. Such statements may
involve risks and uncertainties, including but not limited to those
relating to product demand, pricing, market acceptance, the effect of
economic conditions, intellectual property rights, the outcome of
competitive products, risks in product development , the results of
financing efforts, the ability to complete transactions, and other
factors discussed from time to time in the Company's Securities and
Exchange Commission filings.

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Dr.

Business Editors/Toy Industry Writers

ORLANDO, Fla.

All sites listed in this category and its subcats are appropriate for children.

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com

About The Aurelius Consulting Group

The Aurelius Consulting Group (ACG) focuses primarily on creating
retail and institutional support for undervalued, undiscovered
micro-cap companies.----Action Products
International, Inc.

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Business Editors
American International Toy Fair 2005

ORLANDO, Fla. At the American Int'l Toy Fair,
Action Products will launch TLG Talking Stix(TM), novel stick-like
forms that stir up conversation in a fun, inspiring game of
communication." Linda
Rutherford, Director of Product Design and Development, a recent
addition to Action Products' management team, and formerly with Mattel
and LEGO added, "The Think Like a Genius team facilitated their proven
methods for stimulating creativity and innovation for us as we began
our product brainstorm sessions."
Action CEO/President Ron Kaplan said, "We are excited to bring the
Think Like a Genius and Talking Stix concepts to life and into the
Action Products International family of brands to educate and
entertain! We believe the time is right for Talking Stix and has
potential to be a breakout product.ThinkLikeAGenius.

Business Editors

ORLANDO, Fla."

About Action Products

Action Products International, Inc.
Action Products participated in the conference as an exhibitor
with a large, double booth.

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Talking Stix (TM) will be available in bookstores,
restaurants, coffee houses, and specialty toy and gift channels , later
this year. In
addition to traditional communication and marketing efforts that put
publicly held companies face-to-face with Wall Street's micro-cap
equity players, the Aurelius Consulting Group employs a variety of
communication programs, including direct mail, advanced telemarketing ,
internet television, e-mail and web-based advertising. It is possible that the
assumptions made by management for purposes of such statements may not
materialize. Actual results may differ materially from those projected
or implied in any forward-looking statements.

Sites listed in this category and its subcats provide information about children's toys.

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We look forward to working with this great team who shares
our enthusiasm for this new line of Genius in Action(TM) products!"
The Companies expect Talking Stix(TM) will be themed around dozens
of different topics for discussion that cover everything from
relationships, dating, hobbies, movies, books, history, popular
culture , and much more.
Ron Kaplan President and CEO of Action Products, and ASTRA board
member, along with Diane Hale (owner of Playnix Toys), presented John
Lee (past President/CEO of Learning Curve ) a lifetime achievement
award.

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"
Ron Kaplan, president and chief executive officer of Action
Products , stated: "Upon careful evaluation of some of the best
investor relations firms in the marketplace we chose the Aurelius
Consulting Group. This conference was an excellent opportunity
for Action Products to gain great visibility and strengthen
relationships among the leading specialty toy retailers in the
industry. Action Products reported sales of $9,302,000 and profit of
$107,900 for the 12 months ending March 31, 2005. brands include JAY JAY THE JET
PLANE Wooden Adventure System(TM), I Dig Dinosaurs(R) and I Dig
Treasures(R) excavation activity kits, Space Voyagers(R) ("The most
authentic Space Toys on Earth"), Wild Climbers(TM) and Climb@Tron(TM)
window-climbing animals and robots, Play and Store(TM) themed
playsets, Kidz Workshop(TM) wooden projects, Drop Zone Extreme(TM)
parachute toys, and Curiosity Kits(R), a leading, award-winning
specialty brand for kids' craft and activity kits.

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These clever conversation stirrers are
uniquely packaged and designed to grab the attention of diverse
audiences."
To view an interview on the Aurelius Multi-Media Network with Ron
Kaplan , CEO of Action Products, click here: http://www. Their earnings and revenue growth over the last 12
months is impressive and they are clearly well positioned for
continued top and bottom line growth in 2005. During the time the exhibit hall was open the company opened up
relationships with eight new accounts including: Geppetto's Toy Box
Inc.

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The TLG brand of products aims at inspiring and challenging
people to be passionate about discovering and applying their creative
potential.com
Any statements that are not historical facts contained in this
release are forward-looking statements. Actual results may differ materially from those projected
or implied in any forward-looking statements. (Chicago , IL), Special Effects (Brooklyn, NY), and Cheeky Little
Monkeys Toystore (Brattleboro, VT). The company received advance orders for Talking Stix(TM) and
ToddWorld(TM) products, which will be shipped late in the third
quarter.

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For more information on Action Products' toys,
email marketing@apii. Such statements may
involve risks and uncertainties, including but not limited to those
relating to product demand, pricing, market acceptance, the effect of
economic conditions, intellectual property rights, the outcome of
competitive products, risks in product development, the results of
financing efforts, the ability to complete transactions, and other
factors discussed from time to time in the Company's Securities and
Exchange Commission filings.
The company's visibility was evident in many areas throughout the
conference.
Some orders were taken at the show but many retailers who stopped
by the booth said they would be sending in orders within the next few
weeks.

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They can be played anywhere and especially with someone you
care to get to know or are curious about!

About Action Products International, Inc.

Action Products is a leading designer and manufacturer of
educational and positive branded toys emphasizing fun, quality brands
including JAY JAY THE JET PLANE Wooden Adventure System(TM), I DIG
Dinosaurs(R) and I DIG Treasures(R) excavation activity kits, Space
Voyagers(R) ("The most authentic Space Toys on Earth"), Wild
Climbers(TM) and Climb@Tron (TM) window-climbing animals and robots,
Play and Store(TM) themed playsets, Kidz Workshop(TM) wooden projects,
and Drop Zone Extreme(TM) parachute toys. With associates in New York, Boston and Orlando , Aurelius
currently represents 15 publicly held companies.
Warren Kaplan, chairman of Action Products , stated: "We look
forward to having Aurelius as an integral part of our team, and are
confident that that their online and off-line investor outreach
programs will be of indispensable value in communicating the Action
Products story to the investment community. Its products are marketed and sold worldwide to
specialty retailers, museums, toy stores, theme parks, attractions,
zoos, catalog companies, Internet retailers, and educational markets.

(NASDAQ:APII), a leading toy designer and
manufacturer of educational and positive, non-violent branded toys for
pre-school children through pre-teens announced that the company
reported that the 2005 ASTRA (American Specialty Toy Retailing
Association) conference, was held at the Royal Pacific Resort here in
Orlando (May 12 -15th). As a Silver level sponsor of the conference, Action was
given special recognition in the beginning of the conference directory
that all attendees received.

About Action Products

Action Products International, Inc.

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----Action Products
International, Inc. "We are tapping into a rising tide of demand for nonviolent
toys and activities from an education sensitive public.apii .

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Its products are marketed
and sold worldwide to specialty retailers, museums, toy stores, theme
parks, attractions, zoos, catalog companies, Internet retailers and
educational markets.

This allowed the company to showcase all
of its brands and attract a consistent stream of retailers to the
booth.

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Talking Stix is sure to stir up some conversation!"
Todd Siler, founder of Think Like a Genius, LLC said, "We are
excited to have found a partner who can apply our philosophy to a fun
product., to lead its institutional
and retail investor relations programs. I am looking forward to
implementing our comprehensive investor relations programs to broaden
their exposure to the investment community.apii. The Company undertakes no obligation to
update or revise any forward -looking statement for events or
circumstances after the date on which such statement is made.

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Action Products Acquires Rights for Think Like A Genius Consumer Products; New Line of Talking Stix Will Have Everyone Talking!

The Think Like a Genius(R) (TLG) brand of products have grown out
of the work of Dr.com. Their history of success, their professionalism, and
their ability to produce concrete measurable results makes them the IR
firm of choice for micro-cap companies. is a multi brand designer and
manufacturer of educational and positive branded toys emphasizing fun.

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Their products encourage everyone to use imagination and
knowledge in the most ingenious and fun ways,
http://www.
Quality brands include JAY JAY THE JET PLANE Wooden Adventure
System(TM), I Dig Dinosaurs(R) and I Dig Treasures (R) excavation
activity kits, Space Voyagers(R) ("The most authentic Space Toys on
Earth"), Wild Climbers(TM) and Climb@Tron (TM) window-climbing animals
and robots, Play and Store(TM) themed playsets , Kidz Workshop(TM)
wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity
Kits(R ), a leading, award-winning specialty brand for kids' craft and
activity kits.apii. It is possible that the
assumptions made by management for purposes of such statements may not
materialize.

Action Products Receives Orders at ASTRA Event

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Todd Siler, author of Think Like A Genius (Bantam
Books ), whose research over the past 25 years has evolved into various
programs that foster "everyday genius thinking" for education,
business, and families worldwide. Think Like a Genius excels at
stimulating creativity, fostering innovation and breakthroughs, as
well as building teamwork and collaboration by improving human
communication.

Any statements that are not historical facts contained in this
release are forward-looking statements.
http://www.

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(NASDAQ:APII), a leading toy designer and
manufacturer of educational and positive, non-violent, branded toys,
today announced that it has acquired rights to market a product line
from Think Like A Genius, LLC, a company that creates , develops and
markets products designed to help realize one's creative potential and
achieve their goals. The Company undertakes no obligation to
update or revise any forward-looking statement for events or
circumstances after the date on which such statement is made.com
Any statements that are not historical facts contained in this
release are forward-looking statements.

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Toy Fair this
February.
For more information on Action Products' toys, visit the Company's
web site at http: //www.

They may offer facts about toys, directions for making toys, photographs, stories, fan pages, discussion boards, and so forth.

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Actual results may differ materially from those projected
or implied in any forward-looking statements.

Action Products Announces Engagement of Aurelius Consulting to Lead Investor Relations

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For more information on Action Products' toys, visit the Company 's
web site at http://www.runonideas.