DALLAS, The Educational + Productivity Solutions
(E+PS) business of Texas Instruments Incorporated (NYSE: TXN) (TI) today
announced it is the first consumer goods supplier to ship RFID tagged cases
and pallets based on the Generation 2 (Gen 2) Electronic Product Code(TM )
(EPC) specification to Wal-Mart. Starting with a dozen Stock Keeping Units
(SKUs) shipped to five distribution centers, TI E+PS, a Wal-Mart next 200
supplier, is tagging cases and pallets of its market-leading graphing,
scientific and financial calculators using Gen 2 smart label solutions from
Texas Instruments RFid Systems, NCR Corporation and Zebra Technologies.ti.
"The FLY platform has opened up seemingly endless possibilities for
learning in ways that were just not feasible before ," explained Sharon Delman,
LeapFrog's vice president of marketing. With FLY Through Algebra, it's almost as though
kids have a personal tutor at their side.

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ti.ti.T. In addition, the
company has created more than 35 stand-alone educational products for children
from birth to 16 years.

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com .ti -rfid. More information is located on the World Wide Web at
http://www., After being hailed as
introducing one of the most innovative new learning products for 2005,
LeapFrog Enterprises, Inc.

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TI E+PS began its development
and implementation of EPC Gen 2 in 2004, deciding to leapfrog legacy EPC Gen 1
solutions which will be phased out in 2006. The product also includes an Algebra glossary, key terms study
sheets and interactive graph paper.
The final learning product, FLY Through Writing, helps middle school
students learn to succeed at writing. New FLY gaming software titles include Sudoku: The Power of
Nine, Totally Stumped! and the W.

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For more information, visit http://www. Texas Instruments is traded on the New York Stock Exchange under
the symbol TXN. "LeapFrog is proud to break ground in
this new arena by combining our legendary learning content and knowledge base
with technology that delivers in a meaningful way for tweens.com, for LeapFrog.


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In addition to Semiconductor , the company's businesses include Sensors +
Controls, and Educational + Productivity Solutions. For game lovers, LeapFrog has added 10 FLY games with popular
choices such as Sudoku, X Games, Fear Factor , Harry Potter and Hello Kitty. The new FLY gaming products range in availability from now and
throughout the year at select retailers nationwide and have a suggested retail
price ranging from $9.

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Capitalizing on its competencies in high-volume semiconductor manufacturing
and microelectronics packaging, TI is a visionary leader and at the forefront
of establishing new markets and international standards for RFID applications.com .


99 depending on the software
title.

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education.com/research for more information.
The three new FLY learning products will be available for back-to-school
at select retailers nationwide, including Wal-Mart, Target and Toys "R" Us. consumer products are
available in six languages at major retailers in more than 25 countries around
the world.

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See education. The product is a writer's toolkit that
teaches kids how to structure their thoughts to facilitate successful and
effective writing for school or fun.S.

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More information is available at http://www.

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"

Production, Interoperability and Implementation
In July 2005, Texas Instruments RFid Systems began production of its EPC
Gen 2 inlays and straps, leveraging its experience in delivering highly
reliable, high volume and easy-to-integrate solutions to label converters and
printer customers.

About Texas Instruments
Educational + Productivity Solutions , a business of Texas Instruments,
provides a wide range of advanced tools connecting the classroom experience
with real-world applications and enabling students and teachers to explore
math and science interactively. (NYSE: LF) today announced an exciting new array of
learning and gaming software for its one-of-a-kind FLY(TM) Pentop Computer
platform.
FLY Memorizer, designed for sixth through eighth graders, takes on the
most common facts and topics middle school students need to know for math,
science and language arts.I.C.99 to $29.

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"Moving forward, we are prepared to expand our Gen 2
efforts with other retail trading partners when they are ready. Using cool and effective quizzes and interactive
flashcards, FLY Memorizer helps kids learn the facts and also includes four
games to help kids master important study techniques and fine tune their
general study habits .com; or Gita Chandra of Kaplow Communications,
+1-212-221-1713, or gchandra@kaplowpr.

Math (or mathematics ) is the study of numbers, or variables representing numbers, and the way they can be used to solve everyday problems, and learn about the world around us.

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"TI is ahead of the curve with Gen 2 adoption , and we commend them on
being the first to begin Gen 2 tagging of cases and pallets in support of
Wal-Mart's RFID expansion plans in 2006," said Simon Langford, RFID strategy
manager at Wal-Mart .

*Based on related research on classroom communications systems and
specific pedagogy .H Journal.99 to $34.99 depending on the title. The LeapFrog SchoolHouse-curriculum programs are currently in more
than 100,000 classrooms across the U.

Some applications of math are in the areas of money , physics, computer programming, fractal music and geometric art.

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Texas Instruments is also the world's largest integrated manufacturer of
radio frequency identification (RFID) transponders and reader systems. All other trademarks and
registered trademarks are the property of their respective owners.

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com .Algebra, Writing and Study Skills Take Learning to a Whole New Level - Sudoku,
X Games, Fear Factor and Harry Potter Challenge Tween Gamers

EMERYVILLE, Calif.
The suggested retail price will be $29.

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In building its Gen 2
implementation plan, TI worked closely with retail partner Wal-Mart. Proving its success driving interoperability of its tags
with leading smart label, printer and reader manufacturers, TI has accelerated
Gen 2 market adoption by consumer goods manufacturers and retailers.* For more than 15 years, TI has worked closely
with educators and administrators to develop student-focused curricular and
supplemental classroom materials, and it supports the world's largest
professional development organization for the appropriate use of educational
technology.

Trademarks
TI-RFid is a trademark of Texas Instruments .

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LeapFrog today unveiled three entirely new types of learning
software designed to help kids master their own homework and expand their
knowledge base: FLY Through(TM) Algebra, FLY Through(TM) Writing and FLY(TM)
Memorizer. With the FLY Pentop Computer, it's
useful and it's fun too!"

Learning the FLY Way
The three new FLY learning products are part of a growing family of
personalized homework systems.

FLY Products: Pricing and Availability
LeapFrog's newest learning platform, the FLY Pentop Computer, has been
hailed by industry pundits for its unique technology , which transforms pen and
paper into an interactive computer, and for its many creative and engaging
learning applications that make it attractive to both technology-savvy tweens
(age 8 - 14) and their parents.

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Texas Instruments Educational + Productivity Solutions First to Ship EPC Gen 2 Tagged Cases and Pallets to Wal-Mart

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The
dozen SKUs represent 100 percent of the calculator products E+PS ships to
Wal-Mart.
Driving to set the standard for best-in-class international supply chains,
TI E+PS is adopting EPC Gen 2 solutions as a platform to facilitate advanced
data exchange and processing capabilities on a global basis with its retail
trading partners.

NOTE: FLY and FLY THROUGH are trademarks or registered trademarks of
LeapFrog Enterprises, Inc.

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New Learning and Gaming Software Makes the Grade for the FLY Pentop Computer



About LeapFrog
LeapFrog Enterprises, Inc. LeapFrog has developed a family of learning
platforms that come to life with more than 100 interactive software titles,
covering important subjects such as phonics, reading , writing, math, music,
geography, social studies, spelling, vocabulary, and science.

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TI is headquartered in
Dallas, Texas and has manufacturing, design or sales operations in more than
25 countries.
LeapFrog SchoolHouse(TM) products have won numerous awards from the
education industry, including the Golden Lamp Award and Distinguished
Achievement Award from the Association of Educational Publishers , the Award of
Excellence from Technology + Learning magazine, and the Teacher's Choice Award
from Learning magazine.

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"This marks a significant milestone for our business and the industry as a
whole," said Keith Hodnett, vice president, Texas Instruments and supply chain
manager for E+PS . LeapFrog has also added
seven new quik-play games -- Fear Factor, FLY Greetings, FLY Logic Games ,
Harry Potter Marauders Map, Hello Kitty Photo Album, Pirates of the Caribbean
and X Games -- all of which are easily activated by the FLY Pentop Computer
using LeapFrog's FLY strip technology . The company was founded in 1995 and is
based in Emeryville, California. LeapFrog's award-winning U., +1-510-420-5223, or
leinbinder@leapfrog.

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Designed with leading educators, Texas
Instruments ' educational technology and services are tested against recognized
third-party research on effective instruction and improved student learning.
Such research shows that use of graphing calculators and wireless
collaborative technology in the classroom helps teachers implement
instructional strategies that lead to higher student interest, engagement and
achievement in mathematics.
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing requirements. Middle school students can write out
their own single variable Algebra problems , solve factors, simplify an
expression or inequality and learn how to solve them with step-by-step
feedback. is a leading designer, developer and marketer
of innovative, technology-based learning products and related proprietary
content, dedicated to making learning effective and engaging for all ages, at
home and in schools, around the world.S. with over 200 interactive books and
over 450 skill cards representing more than 6,000 pages of educational
content.

Contact: Liz Einbinder of LeapFrog Enterprises, Inc.

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Advancements in retail supply chain data exchange processes
enabled by EPC Gen 2 will allow TI E+PS to achieve improved product visibility
and lower out-of -stocks at the retail store.

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We know that
tweens will not only enjoy the sense of mastery over their homework, but will
appreciate the process of learning as well. Many types of writing are covered in FLY
Through Writing, including essays, stories, and poetry, and a thesaurus is
included to make it easy to get suggestions for the best word choices.

FLY Gaming Challenges the Mind
The new FLY gaming products consist of a wide variety of gaming software
titles and quick -play games to keep tweens having fun and learning during
their free time.

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