Text Talk enables instructors to
challenge students to actively think about and use robust vocabulary words,
giving children valuable early experiences with spoken words so that when they
encounter them later in print they will recognize and understand them.

For more information about Scholastic's Text Talk, including research
summaries and program samples, please visit
http://www.") and free responses for writing and speech topics."
Professor Donahue declares, "There has got to be a better way to
teach aspiring English learners the spoken language. These personal learning tools
(PLTs) offered by SchoolHouse include The Literacy Center and Ready, Set,
Leap(TM)! programs. The National Spelling Bee will be held in Washington DC, featuring
top spellers from across the U.S.

NOTE: LEAPFROG, LEAPPAD, FLY, READY SET LEAP, LEAP MAT, LEAP DESK and
IQUEST are trademarks or registered trademarks of LeapFrog Enterprises, Inc. Kaplow Communications
510-420-5223 212-221-1713
shannone@kaplowpr.

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The program has been proven effective at building vocabulary for all
students, and, in particular, for students who enter school with limited
vocabulary experiences .

Telephone Learning Software Helps Solve SAT and Literacy Crisis in American Classrooms with a Phone and the Web; New Technology Assists with Essay Portion of t

" The phone learning system
is capable of processing student essays by telephone and returning
instant holistic scores. And this
immigrant language problem is a burgeoning one, coast-to-coast., LeapFrog Enterprises,
Inc.m .m. "LeapFrog is a proven
supporter of key educational programs and encourages educational achievement
in all they do. The LeapDesk Workstation delivers explicit
instruction in letter recognition , phonics, phonemic awareness, and word
concepts. The LeapFrog SchoolHouse-curriculum programs are currently in
classrooms across the U.S. LeapFrog
SchoolHouse(TM) products have won numerous awards from the education industry,
including the Golden Lamp Award and Distinguished Achievement Award from the
Association of Educational Publishers, the Award of Excellence from Technology
+ Learning magazine and the Teacher's Choice Award from Learning magazine.
Scripps is organized into the five operating divisions: Scripps Networks,
including the company's growing portfolio of popular lifestyle television
networks; Scripps Newspapers, including daily and community newspapers in 19
markets and the Washington-based Scripps Media Center; Scripps Television
Station Group, including six ABC-affiliated stations, three NBC affiliates,
and one independent; Shop at Home Network, the company's television retailing
subsidiary; and United Media, a leading licensing and syndication company that
is the worldwide licensing and syndication home of Peanuts, Dilbert, and about
150 other features and characters.

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* Professional development tools, including author research summaries , and
an implementation DVD with videos of an expert teacher modeling Text
Talk instruction in a real classroom setting.
Donahue describes the urgent literacy needs of students in the
June issue of a Language Magazine article, "English as Second Language
(ESL) students might as well learn Cockney from the Queen of England
as attempt to study English in Miami.

About The Scripps National Spelling Bee
The Scripps National Spelling Bee is the nation's largest and longest
running educational promotion. Scripps Company in Cincinnati and 264 local
sponsors.W.

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"In collaboration with the leading academic researchers in the field,
Scholastic's Text Talk meets the educational challenge of improving vocabulary
and comprehension skills for young learners with a unique program that is
engaging, interactive and fun for children," said Margery Mayer, President,
Scholastic Education.steven@gmail.com

Our products are used by millions of children in both
homes and schools to enhance reading, writing, spelling, math, foreign
languages and other subjects.
Additionally, LeapFrog's SchoolHouse division offers award-winning
assessment and curriculum content developed with innovative technology to
excite children about learning at a young age.

About LeapFrog
LeapFrog Enterprises, Inc.

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Doctors Betty Hart and Todd R. Professor Donahue notes, "With the new SAT
requiring an essay component, this is an incredibly important
invention for all American students to realize their college dreams.org/moodle

For a copy of the article , contact editor@languagemagazine.

LeapFrog Spells Out Plan to Support 78th Annual Scripps National Spelling Bee

with over 200 interactive books and over 450 skill
cards representing more than 6,000 pages of educational content.

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Scholastic's Text Talk presents an effective, proven solution to closing the
vocabulary gap and laying a strong foundation in reading comprehension.
* Adhesive Text Talk Notes that stick to the pages of each read-aloud
book, offering point-of-use support and specific instructional language
helping teachers engage children in rich discussions about words and
meaning.
The automated telephone learning system offers many advantages.
Steven Donahue is a professor at Miami Dade College and features
editor for Language Magazine (http://www .
Based on input from its educational advisory board, many of the LeapFrog
products include a strong focus on the development and mastery of fundamental
spelling and vocabulary skills. The competition is administered on a
not-for-profit basis by the E.

Within these topics, are sites containing information about adjectives, pronouns, poetry, myths and folklore, handwriting, spelling, plagarism, and punctuation .

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Authentic listening and speaking can help take the place of the lack
of interaction with native role models."
"We welcome LeapFrog and thank them for their support of the Scripps
National Spelling Bee," said Paige P. Virgin Islands, The Bahamas, American
Samoa, Canada and New Zealand . Scripps Company is a diverse media concern with interests in
national lifestyle television networks , newspaper publishing, broadcast
television, television retailing, interactive media, and licensing and
syndication. All of the company's media businesses provide content and
advertising services via the Internet.

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Language contact with native
speakers of English is becoming increasingly uncommon . Beyond the classroom, the US Military has used his
software for learning exotic languages, such as Pashto and Dari, the
languages of Afghanistan and Iraqi Arabic.
The championship round of the Scripps National Spelling Bee will be
broadcast live, exclusively on ESPN, from 10 a.S.

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is a leading designer, developer and marketer
of innovative, technology-based learning products and related proprietary
content, dedicated to making learning effective and engaging for all ages, at
home and in schools, around the world.

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Scientifically-based research revealed the following
results:

Oral Language Gains
- According to the McKeown and Beck's 2003 research, Text Talk's read-
aloud approach yielded positive results regarding language growth. Kimble , director of the Scripps National
Spelling Bee and 1981 national spelling champion.
Another award-winning learning product from LeapFrog is the iQuest(TM)
Handheld -- a fun way for students to learn core school subjects based on over
260 of the most commonly used textbooks and a great way to practice vocabulary
words with a 75,000-word Merriam-Webster Dictionary cartridge. Both learning platforms feature the LeapMat(TM) Learning
Surface, the LeapDesk(TM) Workstation and LeapPad(R) PLT and its accompanying
interactive books.

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Vocabulary development is a critical early literacy skill . However,
studies reveal a disturbing gap in word knowledge between advantaged and
disadvantaged students, one that begins before children enter school and too
often widens through the primary grades . Text Talk's unique instructional model, which
includes language-rich read-alouds, direct vocabulary instruction, and
carefully crafted instructional Talk, helps educators build students' word
knowledge and reading comprehension.scholastic. Phone-in homework becomes an
interactive and documented experience . Leading Educational Products Vendor Extends Commitment to Lifelong Learning

EMERYVILLE, Calif.

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Isabel Beck, member of the International
Reading Association's Reading Hall of Fame, and Dr .

Education Editors

HOLLYWOOD, Fla.m. LeapFrog's award-winning U. consumer products are
available in six languages at major retailers in more than 25 countries around
the world.

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"Scholastic is pleased to extend the benefits of Text
Talk's proven instructional approach to teachers and students in classrooms
all across the country.com .----Steven Donahue,
professor and developer of innovative writing enhancement technology,
today announced the release of revolutionary Telephone Learning
Software to help solve the literacy crisis in American classrooms and
promises to truly "Leave No Child Behind . " And the better
way has involved using the common telephone, linked to a sophisticated
Web-system which is beginning to provide authentic language learning
for the legions of foreign students at Miami Dade College's English
for Academic Purposes (EAP) program. to noon and from 1:00 p.

About Scripps
The E.

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On average, children's verbal responses to questions increased from
2.languagemagazine.com).
LeapFrog's new FLY(TM) pentop computer, available this fall, will offer a
special spelling homework program to allow children to practice their weekly
spelling words from school, or to just play favorite spelling games such as
hangman and word scramble .W.

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Scholastic Launches Text Talk New Research-Validated Vocabulary and Comprehension Program for Grades K-3

Risley, authors of The Social World of Children Learning to Talk, refer to the
"30 million word gap" to dramatically illustrate the disparity between
children from varying socio-economic backgrounds in terms of the total number
of words experienced by the time a child reaches his or her 3rd birthday .
* Lending library to promote continued experiences with read-aloud books.
Activities involve both listening and actual voice output.

The software assignments can be viewed at
(http:/ /www. EDT, Thursday, June 2.

dialects graders

* First graders receiving Text Talk also significantly outperformed
the control group with higher gains in words learned (15. Moreover, increased verbal
power spills over positively into related disciplines: writing,
grammar, accent reduction, vocabulary building , reading, even math.
Finally, the work load of teachers is lessened. LeapFrog has developed a family of learning
platforms that come to life with more than 100 interactive software titles,
covering important subjects such as phonics, reading, writing, math, music,
geography, social studies, spelling , vocabulary and science. In addition, the
company has created more than 35 stand-alone educational products for children
from birth to 16 years.

All sites listed in this category provide educational tips, guides, and activities to help students improve a variety of English skills.

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As required by Reading First legislation, Scholastic's
Text Talk helps teachers introduce systematic vocabulary instruction into
their curriculum.89 vs.25 mean words). The telephone learning system has
seen significantly improved speech and writing output by EAP students
in trial tests this past semester at the College . The company was founded in 1995 and is
based in Emeryville, California.

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36 mean number of
words).
13.
Scholastic creates quality educational and entertaining materials and products
for use in school and at home, including children's books, magazines,
technology -based products, teacher materials, television programming, film,
videos and toys.
Once the student 's audio writing samples are converted to text, they
are processed using an automatic essay evaluation program called
California Electronic Writer, currently in use in California school
districts.

com

Professor Donahue can be contacted at (954) 920-8192 or
donahue. LeapFrog, the maker of the award-winning LeapPad(R) learning platform
and other educational products, is supporting and participating in the Scripps
National Spelling Bee, the nation's largest and longest-running educational
promotion of its kind.
to 3:30 p.
"LeapFrog is proud to be associated with the Scripps National Spelling Bee
to promote a fun and challenging program that enriches student learning and
celebrates academic achievement," said LeapFrog President Jerry Perez.

CONTACT:
Liz Einbinder Shannon Eis
LeapFrog Enterprises, Inc.

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Scientific Research Proves Text Talk's Systematic Instruction
Helps Close Vocabulary Gap for At-Risk Students

SAN ANTONIO, Scholastic, the global
children's publishing, education and media company, today announced the launch
of Text Talk, a research-based vocabulary program for K-3 students that builds
oral vocabulary and comprehension skills through language-rich Talk about
Text.1 words, prior to the introduction of Text Talk, to 7.

Vocabulary Gains
- Beck and McKeown's 2004 research revealed the following:
* Kindergarten children in the Text Talk group demonstrated a
significantly higher number of words learned (14.54 mean number of
words) than children in the control group (10. 15%).

About Scholastic
Scholastic Corporation (Nasdaq: SCHL) is the world's largest publisher and
distributor of children's books and a leader in educational technology.
To use the telephone system, students call a toll free number,
enter an individual PIN, select a lesson and assignment, and interact
with that assignment over the telephone. Responses are converted to
audio files and emailed to the students , posted to a Web site, and
then analyzed with an audio to text converting program to assess the
accuracy of the responses. (NYSE: LF), a leading vendor of technology-based learning products, today
announced it has signed on as a national supporter of the 78th Annual Scripps
National Spelling Bee, to be held in Washington DC on June 1st and 2nd of this
year. For instance, LeapFrog's award-winning LeapPad
learning platform offers more than 60 different LeapPad books that come to
life for the child with a magic pen that can read and spell the words out
loud.

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scholastic.californiaelectronicwriter . "Our
company is a natural fit with the Spelling Bee as LeapFrog is dedicated to
inspiring the pursuit of learning and helping to unlock the learning potential
within every child.

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Margaret McKeown , a
leading researcher in examining the effect of vocabulary instruction on
reading comprehension .
Text Talk offers robust instruction, designed to help teachers increase
the rate of vocabulary acquisition in the primary grades, with an eye toward
helping vocabulary-deficient children catch up early to prevent later reading
comprehension difficulties."

Each of the three levels of Scholastic's Text Talk include:
* 20 Read-aloud trade books, personally selected by the authors to
maximize student Talk and to promote comprehension of the Text.65 words
after Text Talk's implementation. He has
developed the software specifically for the woes of America's poor
writers/speakers. The LeapMat Learning Surface, designed for use in
pre-kindergarten to second grade classrooms, incorporates touch, sight, and
sound to teach children letter-name recognition , letter-sound association, and
spelling of three-letter words.S.

Topics includes grammar, writing , reading, speaking, English as a second language, style, and vocabulary.

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"

Spelling is Key Component of LeapFrog Products
LeapFrog's product portfolio is designed to assist children in learning
key subjects and core curriculum for pre-kindergarten through eighth grade.com

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Text Talk was developed by Dr.
* Word Winner Chart, encouraging students to use vocabulary words in daily
conversation.
* Text Talk students mastered a significantly higher percentage of
new words compared with the control group (37% vs.com/texttalk ."
The telephone learning system consists of 11 activities covering a
spectrum of learning: Spelling, Multiplication Tables, Dictation,
Tongue Twisters, Background Knowledge ("What is the capital of
California? , etc. The Web is
an integral part of the phone system, and allows students to pre-view
assignments , and get post-results, which are then emailed to them. Both LeapFrog and the Scripps Spelling Bee have engaged a
generation of children with fun and compelling academic challenges, and so we
look forward to this partnership that will further promote and excite children
to take learning to the next level .

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, and including competitors from Europe,
Guam, Jamaica, Puerto Rico, the U.

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* Engaging lesson plans for lively, direct and systematic vocabulary
instruction. The Company distributes its products and services through a
variety of channels, including proprietary school-based book clubs , school-
based book fairs, and school-based and direct-to-home continuity programs;
retail stores , schools, libraries and television networks; and the Company's
Internet site, http://www. The live television broadcast will be
sponsored by LeapFrog. LeapPad PLTs and their accompanying interactive books help students
increase their vocabulary, sound out unknown words, and provide unlimited
reading and spelling practice.