"We're ready to turn the tables and genuinely foster creative talent,"
says Gomez.
To celebrate the official launch of The Literacy Site, Eric Close, who
plays agent Martin Fitzgerald on the hit television series, "Without a Trace,"
will host a Celebrity Click Challenge on The Literacy Site starting today
through April 3.
The lack of children's books is a serious problem in many low-income
households."
Clicking on the "Give Free Books" button is quick, easy and free for any
visitor to The Literacy Site.firstbook . The network, owned and operated by long-time activists
Tim Kunin and Greg Hesterberg, consists of the Literacy Site being launched
today along with the Hunger Site (funding free food to the hungry ), The Breast
Cancer Site (funding free mammograms for underprivileged women), The Child
Health Site (funding basic, critical health services for children in need),
The Rainforest Site (protecting endangered rainforest habitat), The Animal
Rescue Site (feeding and sheltering abandoned animals ) and the Ecology Fund.

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newscom.S.
Shopping on the site will also help generate funds for free book
donations.

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com/cgi-bin/prnh/20050126/NYW009LOGO )
Jeff Gomez, President and CEO of Starlight Runner Entertainment, today
announced the press will publish adult trade hardcover fiction and nonfiction,
children's literary fiction and collaborative educational media for children
and adults.com. Close is also a Verizon Literacy Champion and family man. Department of Education , 61
percent of low-income homes have no age-appropriate books for children. "Making books
a part of a child's life is the best way to encourage the love of reading and
help them develop skills that will last a lifetime.

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Citing Farrar, Strauss + Giroux and Knopf as models for the new house,
Gomez and his partner, Mark S.

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Starlight Runner Entertainment Launches Kissena Park Press Builds on Publishing's Grand Tradition

"We're looking for authors with great ideas, not necessarily
experienced , who can be nurtured over time.com)
being unveiled today by prominent corporate, nonprofit and cause -related
organizations will generate much-needed donations of new books to children
from low-income families across the country. "In
my role as Verizon Literacy Champion, I want to inspire parents to read to
their children and be sure that every child has books of their very own.
Since The Literacy Site's pilot phase began in November 2004, word-of-
mouth about the impending launch of the "Give Free Books" campaign has already
led more than 90,000 unique daily visitors to click on the red button.org) is a national, award-winning
nonprofit organization with a single mission: to give children from low-income
families the opportunity to read and own their first new books.

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With the launch of
Kissena Park Press, a full-fledged trade book imprint, Starlight Runner is
determined to create a fertile environment for new, original properties while
honoring the industry's grand traditions.

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National distribution will be handled by CDS, headquartered in New
York with warehouses in Jackson, Tennessee. He also created The Land of Corondor for
the Magic: The Gathering trading cards, video games, comic books and novels
from Wizards of the Coast, as well as the alternate dimension of Highway 35
for the Hot Wheels World Race comics, video game and computer-animated feature
film .S. First Book has been named one of Ten "Gold Star" Charities by
Forbes Magazine.

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, already a knock 'em dead developer of licensed properties for some of
Hollywood's best-known names, is reversing the trend.
Gomez and Pensavalle oversee editorial acquisitions and have begun to
accept submissions .

About Verizon Reads
Verizon is committed to being America's literacy champion.

Topics include book reviews, classics, myths and folktales, poetry, and series.

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CEO Jeff Gomez developed Galyanna, the Lost Land for the $420 million
Turok, Dinosaur Hunter video game and licensing franchise , which included
young adult novels from Goldenbooks.
Starlight Runner Entertainment can be reached by calling 212-337-0900,
e-mailing Mark Pensavalle at mark@starlightrunner.
"When I was little, my parents shared their love of reading with me and,
now, the best part of my day is story time with my children," Close said. "Funding First Book's initiative at
The Literacy Site is a logical continuation of that effort, combining our
commitment to literacy with our first-class broadband network to help children
become better readers and prepare for life in the information age. Anyone may click on the "Give Free Books"
button, but only one click per day by the same individual will count toward
the book donation total. In hundreds
of neighborhoods across the country, First Book Advisory Boards unite leaders
from all sectors of the community to provide books to children in literacy
programs, shelters for battered children, housing project initiatives, soup
kitchens , after-school programs and other community-based efforts reaching
children living at or below the poverty line.

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Pensavalle, are both passionate readers who
spent their early teens venturing across the sprawling wilds of Kissena Park
in working class Flushing, Queens.

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(Photo: http://www . "We are thrilled to
be instrumental in a partnership that optimizes the Internet to bring people
together to make a difference.

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And unlike many underfinanced small
presses, we have the infrastructure and contacts to market these books
properly and really develop the authors' full potential in terms of rights
sales and so much more. Working under the banner of Verizon Reads, a private charity, the
award-winning philanthropy program reaches out to the nearly 40 million
Americans who have low literacy skills.
Combined, these web sites engage more than 15 million unique visitors each
month .

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Up to six titles are projected
for 2006.KissenaParkPress."
During Close's Celebrity Challenge , Verizon will double the value of every
click on the "Give Free Books" button on The Literacy Site . The company is
conducting a national campaign to increase community awareness and to generate
additional funding and support of literacy programs for adults, children and
families.

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That's the true spirit and
heritage of the book publishing industry."
Best known for its creative development of franchises and intellectual
properties geared to teens, tweens and children, Starlight Runner has worked
with a number of Fortune 1000 companies, including Scholastic, Hasbro and the
Walt Disney Company, to produce highly successful cross-media entertainment
franchises.

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Vice-President of Production + Operations Mark Pensavalle entered the book
trade in 1987.
For media inquiries , contact Christi Cassidy at 505-986-1142 or
christi@KissenaParkPress.com

WASHINGTON, A simple click of a mouse on a red
"Give Free Books" button at The Literacy Site (http://www.theliteracysite . The goal
for 2005 is to generate enough click-throughs on the site to fund at least 1
million new books for low-income children in hundreds of local communities
throughout the U. The online store offers a wide
array of apparel, jewelry, home accents and gifts from around the world. For more information on Verizon
Reads, visit http://www.

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Their first title, for which they are issuing an all-out
search, is to be published in the fall of 2005. Later, at Random House, he worked directly with Dell/Delacorte
publisher Carole Baron on several prestigious projects, including Hannibal by
Thomas Harris, and with Susan Kamil at Dial Press on the widely regarded
Drinking: A Love Story by Caroline Knapp. TV's 'Without A Trace' Star Eric Close Hosts Celebrity Challenge at
TheLiteracySite.

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According to a 1996 study by the U. We're proud to be teaming
with The Literacy Site to help make even more books available to children who
need them the most .VerizonReads.net.

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com.

This category contains sites that provide educational information and activities to help kids and teens learn about literature.

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For
many of these youngsters, the only book in their home is a phone book.

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Starlight Runner, accustomed to working in partnerships, made the
conscious decision to accept venture capital from like-minded companies
aligned with Kissena Park Press's commitment to book publishing's grand
tradition and to its ambition to develop new, original, world-class
intellectual properties.

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New Literacy Web Site to Send Millions of Free Books for America's Neediest Kids

In a
separate 2002 study, noted pollster Louis Harris also found that the number of
children demonstrating a "high interest" in reading nearly tripled after they
received books to take home and keep.
"We invite anyone and everyone to click once a day, every day on the "Give
Free Books" button. With your click, you'll be giving the magic of books and
promoting the love of reading among children who might otherwise never
discover that joy, " said Kyle Zimmer, president of First Book.

About First Book
First Book (http://www .

About Charity USA
Charity USA is a network of cause-related, click-to-give web sites known
as The Greater Good.

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"
"Visitors who click daily are passionate about supporting literacy ,"
according to Greg Hesterberg, co-founder of Charity USA.
In addition to clicking on the "Give Free Books" button, anyone signing up
for the Literacy Site's e-newsletter, "Read All About It," will automatically
fund one book for a child in need. So that
visitors can track the progress of the "Give Free Books" initiative, an
updated tally of total books funded as a result of the click -throughs is
posted every 24 hours to the site. First Book has provided more
than 30 million new books to children in need in hundreds of communities
nationwide.

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NEW YORK, Licensing and rights sales are key to
most book publishers' bottom-line profits, but Starlight Runner Entertainment,
Inc .
The Literacy Site is made possible through the partnership of Verizon, one
of America's foremost corporate literary champions; Charity USA, owners of a
network of click-to-give sites known as The Greater Good; and First Book, an
award-winning nonprofit that has placed more than 30 million books in the
hands of children in over 900 communities across the nation. To make it easy to remember to click daily, visitors
are invited to sign up at the site to receive a brief weekday reminder by
email . A percentage of every purchase at The Literacy Site Store will be
donated to First Book to fund more books.

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He has since served as Production Manager for HarperCollins,
where he worked on high -profile projects such as the "secret" Under Fire by
Oliver North.com or visiting
http://www.
For every 100 clicks on the "Give Free Books" button by individual
visitors to the site, First Book will distribute one new book to a
disadvantaged child who otherwise might not have access to books."
"As a good corporate citizen, Verizon has been supporting literacy for
more than a decade," said Tom Tauke, executive vice president public affairs,
policy and communications for Verizon .