T.Y.
V.

For more information or to arrange an interview, contact Edelman: Allison
Hirsch, 312/297-7585 or allison.hirsch@edelman.m. She loves her family, her pet
guinea pig and loves to make up stories and solve problems. It's
show-and-tell at school, and Pinky can't wait to show off Mr. Guinea
Pig.. Sesame Workshop is behind award-
winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat and
ground breaking multimedia productions in South Africa, Egypt and Russia .

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T. "The electronic learning products category is a hot category and V. Awards, known as the toy industry 's version of the Oscars,
honor the best toys developed by the international toy industry for consumers
in the United States.
In addition to the T.com "TTT" Rating
* Toys "R" Us Joy List
* Toy Wishes Magazine "Hot Dozen" Hottest Holiday Products
* Ultimate Toy Award (Educational and Learning Category)

Now More Than One Path to Fun
VTech's V.com's broadband video
platform for preschoolers, will 'sneak peek' an exclusive clip from the
premiere episode of Pinky Dinky Doo ("Polka Dot Pox"/"Come Home, Little Guinea
Pig"). Meloni will also appear in an adult -directed PSA
which stresses the importance of reading to children and using each day as an
opportunity to tell a story.m.

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Y.Smile TV Learning System, V.m.
and 3:00 p., The Busy World of Richard Scarry for
Random House and The Beginner's Bible for Sony Wonder.

NOGGIN is the commercial-free , educational network for preschoolers owned
by Nickelodeon. NOGGIN and all related titles, characters and
logos are trademarks of Viacom International Inc.

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Awards for Toy of the Year, which
honors the best overall toy of the year, and Educational Toy of the Year,
which recognizes a toy that, through play, helps children develop special
skills and/or knowledge.T. "We
are honored that leaders in the toy industry have recognized V.

Imagination And Storytelling Come to Life on Pinky Dinky Doo

But when she wakes up the next day -- she has a case of the Polka
Dot Pox! Mommy Dinky Doo insists Pinky must stay home. Guinea Pig's cage, but when Daffinne
invites her over for a play date, Pinky forgets all about her chore.com) will launch a Pinky Dinky Doo show page,
beginning Monday , March 13, which will include original games, musical clips
from the series, and printables featuring the Dinky Doo gang.

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Children navigate each game by using a
hand-held joystick with oversized buttons , which can be adapted for right-and
left-handed players alike. on Monday, April 10 from 12:00 p.com /cgi-bin/prnh/20060320/NYM161)
On Monday, April 3 beginning at 10:00 a..com homepage, each week leading up to the series premiere.

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's 50 Best Toys of 2004
* Parenting Magazine's Mom-Tested Toy of the Year
* PC Magazine Editors' Choice
* ShopKo 2004 Hot Holiday Toy List
* The National Parenting Publications Awards - Honors Award (NAPPA)
* Toy Tips.Smile TV Learning System turns "game time" into "brain time" for
children ages 3 to 7 by combining educational content, loveable characters and
a video game platform into a system that connects directly to the television. The
26-episode animated preschool series based on the popular book series by Jim
Jinkins (Doug and PB+J Otter), will debut with a simulcast on both NOGGIN and
sister network Nick Jr. Video , NickJr. Guinea Pig impresses
them all with his amazing popcorn-making exercise wheel. Pinky is stumped coming up with a big
idea so she invents a "room flusher" to clean the mess and resolve the
story!

NOGGIN's website (http://www.noggin.

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Y.Y.) Award Winner
* Featured on Today's Toy Test 2004
* Grandparents Magazine Best Educational Top Picks
* Great American Toy Test -- Named to "Fabulous 15"
* iParenting Media Award
* KOL Holiday Toy Tester Squad List
* National Parenting Center Seal of Approval
* Nick Jr . Additionally, the 'sneak peek' will premiere on April 3 on the
following Video On Demand services: Comcast, Charter, Cablevision, Verizon
FiOS and Cox. Pinky Dinky
Doo has a visually unique style , blending flash animation over photo collage
backgrounds.
Each episode of Pinky Dinky Doo features two, eight-minute stories each
followed by an interactive, play-along game..

Online stories which are aimed at pre-school aged children
(typically children up to the age of 5, although there will naturally be some overlap with the 6-7 year age group).

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(ET). "Eat It or Wear It" invites preschoolers to determine
if an item is edible or wearable. Her debut titles, Pinky Dinky Doo: Where Are My
Shoes? (Step into Reading(R)-Step 3) and Pinky Dinky Doo: Polka Dot Pox (Step
into Reading(R)-Step 3), launched in May 2004.

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Smile Pocket is fully compatible
with the V.com; Danielle Gray,
312/297-7575 or danielle .pagano@edelman. to Simulcast Premiere of Pinky Dinky Doo on
Monday , April 10

Multiplatform Rollout of NOGGIN's Pinky Dinky Doo to Include 'Sneak Peek' on
Comcast, Charter, Cablevision, Verizon FiOS And Cox VOD Services

NEW YORK, NOGGIN, the commercial-free,
educational network for preschoolers, will premiere Pinky Dinky Doo, the
network 's first original series dedicated to enhancing early literacy. It's
about a pink-haired, seven-year -old girl whose brain expands to enormous
proportions when she has a great big idea-but only in her imagination, of
course! Pinky Dinky Doo grew out of a collection of playful bedtime stories
made up by creator/author Jinkins."
Pinky Dinky Doo harnesses the power of television to promote reading and
imaginative storytelling by inviting children to participate in funny and
fantastic stories , games, and songs that support critical early literacy
skills. Participation is triggered by Pinky 's direct-to-camera
asides and the call-and-response nature of the games.
Mr. Find the Workshop online at
http://www. Find Cartoon Pizza
online at http://www.

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Since 1976, VTech has been developing
high-quality, innovative educational products for children from birth to
preteen that deliver "smart play" through the combination of entertaining
electronic formats and engaging, age-appropriate content that help children
learn while having fun. is based in Hong Kong and
is a pioneer in the establishment of China-based manufacturing facilities,
selling its products via a strong brand platform supported by a
well-established distribution network in North America, Europe and Asia.

* "Come Home, Little Guinea Pig" - Tyler is watching his class pet for the
weekend and is sad he can't have a sleepover at Jackson's house, so
Pinky tells her brother a story to cheer him up .. Cartoon Pizza is the creator of the hugely
successful Doug, PB+J Otter, and Jojo's Circus and the executive producers of
such hits as the animated series Stanley for Disney Channel, 101 Dalmations
for ABC, Allegra's Window for Nick Jr.

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Smile Smartridge library, which has 15 new titles to choose from in
2005 including new licensed titles such as Finding Nemo, Sponge Bob Square
Pants and the Wiggles, in addition to the 10 titles released in 2004. VTech Electronics, Ltd.com.
Today, the Workshop continues to innovate on behalf of children in 120
countries, using its proprietary research methodology to ensure its programs
and products are engaging and enriching.

nickjr overlap

Smile TV Learning System, is a world leader of
age-appropriate learning toys.m.com.

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V.Smile(TM) TV Learning System Wins Overall Toy Of The Year At Fifth Annual Toy Industry Association T.O.T.Y. Awards

Smile provides the right
combination of age-appropriate content and the cool factor that video games
deliver," said William To, president , VTech Electronics North America.O. Beginning April 10, NOGGIN will debut a brand-new "Story
Time " featuring Chris Meloni (Law and Order: SVU) who will read a short story
to the viewers at home.

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O.Smile as a
win-win product for kids and parents alike.com. Noggin Furthers Commitment to Early Literacy With
The Premiere of New Animated Series
Created by Book Author Jim Jinkins

NOGGIN And Nick Jr.m.com, and Nick Jr. Recent titles include Pinky
Dinky Doo: Back to School is Cool (Step into Reading(R)-Step 3), published in
July 2005; Pinky Dinky Doo: Shrinky Pinky! (Step into Reading(R)-Step 3),
published in September 2005; and Pinky Stinky Doo published in January 2006.org.m.

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O.gray@edelman.com
VTECH SHOWROOM
200 Fifth Avenue
Suite 1452

(Photo: http: //www.
"We are excited to introduce Pinky, an adventurous, imaginative pink-
haired girl to our preschool audience as part of our larger commitment to
early literacy," said Sarah Tomassi Lindman , Vice President Programming and
Production, NOGGIN.
Ashamed and sad, he runs away and when Pinky gets home she finds Mr. Founded in 1968,
the Workshop changed television forever with the legendary Sesame Street. Built around the talents of co-founders Jim
Jinkins and David Campbell , Cartoon Pizza's mission is to develop and produce
entertainment content with mass-appeal that respects the intelligence,
experience and feelings of kids. NOGGIN, which airs from 6:00 a.

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) Awards in New York on Saturday evening, February 19, 2005. VTech's
V.
The Pinky Dinky Doo character found her first home in children's books as
part of the highly-acclaimed Step into Reading(R) publishing program at Random
House Children's Books.

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VTech Receives Highly-Coveted Toy of the Year and Educational
Toy the Year Awards

CHICAGO, VTech, creator of the electronic learning
category, was honored with two Toy Industry Association (TIA) Toy of the Year
(T.

V. VTech Electronics North America, LLC is headquartered
in Arlington Heights , Ill. For
more information on V. - 12:30 p. Pinky Dinky Doo will air regularly on NOGGIN weekdays at 10:00 a.

The premiere episode of NOGGIN's Pinky Dinky Doo will feature the
following two stories:

* "Polka Dot Pox" - When Pinky's brother Tyler has a cold and can't go on
his class trip, Pinky tells him a tale to make him feel better . Guinea Pig tries to clean the cage himself, but makes a big mess. In the "Great Big Fancy Word Game"
preschoolers are presented with a definition and corresponding video clip from
the show and must figure out the correct word that corresponds with that
definition.

Sesame Workshop is a nonprofit educational organization making a
meaningful difference in children's lives around the world.sesameworkshop.

Cartoon Pizza is a leading developer and producer of entertainment for
children and families worldwide.cartoonpizza .noggin.

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O.Smile has received 19
prestigious consumer and industry awards, accolades and reviews including:

* A Parents' Choice 2004 Recommended Award Winner
* Dr.
With VTech's new introduction, the V.Smile Pocket, a handheld educational
video game system for children ages 5 and older, kids can now benefit from
educational video game play while at home or on-the-go.Smile Smartridge Library

Early Learners -- Ages 3 to 5

2004 Titles
Alphabet Park
Care Bears
The Lion King
Winnie the Pooh

2005 Titles
Barney
Bob the Builder
Blue's Clues
Elmo's World
The Wiggles
Thomas + Friends

Junior Thinkers -- Ages 4 to 6

2004 Titles
Little Red Riding Hood
Scooby-Doo
Spider-Man + Friends
The Little Mermaid

2005 Titles
Dora the Explorer
Finding Nemo
Sesame Street
Toy Story 2

Master Minds -- Ages 6 to 8

2004 Titles
Learnin' Wheels
Mickey Mouse

2005 Titles
Aladdin
Cinderella
Spider-Man II
SpongeBob Squarepants
To be announced

About VTech
VTech, the creator of the Electronic Learning Products (ELP) Category and
the award-winning V. (ET), NOGGIN and its award-
winning website Noggin . The series has four key educational goals: to celebrate the power of
inventing stories; to introduce basic elements of narrative; to provide
opportunities to use effective listening comprehension strategies; and to
expand vocabulary through stories. After several
ingenious but ill-fated attempts to sneak off to school, Pinky learns
that her entire class has the Polka Dot Pox! Pinky invites her class
over so they can have show-and-tell there, and Mr.
Guinea Pig hiding in the pantry.
These are sequencing games whereby Pinky tells a story with pictures and asks
preschoolers to help sequence them when they fall out of order.

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"
The T. A sibling to the
award-winning V. All five systems will commence windowing of the full half-hour
premiere episode of Pinky Dinky Doo on Monday, April 17, and the second
episode of the series ("Where Are My Shoes"/"Pinky Dinky Doo and the Outer
Space Fluffy Buns") will commence windowing on Monday, April 24. Pinky Dinky Doo
features an ensemble cast including Pinky's brother Tyler Doo, her pet guinea
pig Mr. NOGGIN currently reaches 46 million households via cable,
digital cable and satellite tv.

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(ET/PT).m.

In addition to Pinky Dinky Doo, NOGGIN supports early literacy through
"Story Time," the network 's on-air/online interstitial series which uses
storytelling formats to help preschoolers develop language and critical
thinking skills. As a
nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame
Street, Dragon Tales and Sagwa products right back into its educational
projects for children around the world.com.

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O."
"The Toy of the Year and the Educational Toy of the Year Awards give VTech
the recognition they deserve for producing a best-selling product that
combines the right amount of learning with fun," said Tom Conley, president of
TIA. Toy's Smart Play/Smart Toy 2004
* eToys 2004 Holiday Hot List
* FamilyFun Magazine Toy of the Year (T. Pinky solves everyday problems by thinking
big and uncovering an idea that saves the day. Guinea Pig, her best friends Nicholas Biscuit, Bobby Boom and Daffinne
Toilette, and her parents Mommy Dinky Doo and Daddy Dinky Doo. In addition, a new Pinky Dinky Doo teaser game will be featured
on the Noggin .

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Smile
truly topped the list.T.Y. Award wins, V.O.vtech.com; or Beth Pagano, 312/297-7512 or
beth .

Contact: Beth Pagano
312/297-7512 (work) 773/294-5356 (cell)
beth. "Kids everywhere will enjoy Pinky's tall tales and
interactive games, while they laugh and learn the art and structure of
storytelling. (ET), is like preschool on tv, with educational programming both on-air
and online at http://www.

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Awards confirm that V. It's Pinky's
responsibility to clean Mr. Two of the
games titled "Eat It or Wear It" and the "Great Big Fancy Word Game" will
launch Monday, April 3. to 6:00
p.

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Smile TV Learning System earned T.
"These two T.T.Smile teaches essential day-to-day skills and curricula such as language,
math, vocabulary and problem solving through entertaining gameplay with
exchangeable game Smartridges(TM).Smile and VTech's additional product lines, visit
http://www. Through Pinky's adventures, kids
will be inspired to create their own stories and games and sharpen their
listening skills.

talespin briana

Y.pagano@edelman .newscom.
Pinky Dinky Doo is a co-production with Sesame Workshop (the non-profit
educational organization behind Sesame Street and Dragon Tales) and Cartoon
Pizza's Jim Jinkins and David Campbell (Stanley and JoJo's Circus).