It features three
activity modes that incorporate the show's energetic euro-pop music, LazyTown
characters and fun phrases, sound effects and lights., A tsunami half a world away. Because children's needs and responses to a
crisis can vary greatly based on their age and experience level, the booklet
offers advice for parents in age-appropriate categories -- Infant and Toddler,
Preschool, School Age and Adolescent/Teenager.

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Created in Iceland by
professional athlete and aerobic champion Magnus Scheving, the hit show
focuses on Stephanie, an optimistic 8-year-old who has just moved to LazyTown. As long as the child is
moving , the crystal will light up and play songs and encouraging phrases.

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Nickelodeon Enterprises is the ancillary business unit of Nickelodeon
Networks, responsible for licensing its own brands and characters as well as
the properties of Comedy Central, Spike TV and non-Viacom properties.
* Adolescents/teenagers (12-17 years) are able to understand the causes
and effects of a crisis, but most have not developed experience or
confidence to respond.

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STYLIN ' STEPHANIE SET: Now kids can pretend to be Stephanie with this fun
role-play set that comes complete with pink wig (like Stephanie's on the
show), headband, cell phone, bracelets and a magic purse.

Nickelodeon and all related titles, characters and logos are trademarks of
Viacom International Inc. "At every step of the
development, children understand what happens in the world around them .

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To support
the show's launch, Fisher-Price brings LazyTown to life with the introduction
of a new line of interactive and role-play toys that incorporate the show's
energy and characters. It is designed to give
kids the power to move, dance, sing, and even create their own LazyTown music . encourages kids to move with Sportacus and Stephanie figures.D.L.

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Nickelodeon Enterprises is active in all ancillary markets, including
merchandise licensing, home video, interactive software, electronic media,
online, wireless, book and magazine publishing, music, live tour and stage
shows, theme parks and themed hotel venues.

Helping Children Cope with Crisis: Booklet Offers Lessons for Parents

Images -- pictures, news videos,
newspaper headlines -- that burn into young minds, raising more questions than
there are answers.
Parents today are faced with reassuring their children during times of
crisis or loss.

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The product will make its debut at Toy Fair 2005, Feb.

SUPER SPORTACUS SET: Now kids can pretend to be Sportacus with this fun
role-play set that comes complete with cap, goggles, armbands, belt buckle,
and a magic crystal that will get them up and moving.

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LazyTown's debut was
Nick Jr. Nickelodeon Enterprises manages
the largest TV-based licensing business in the world with $4 billion in retail
sales. Talking while playing games may help children express their
thoughts.

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21-23, in New York City.C. Teens may
find it rewarding to help others who have suffered harm.

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ACTION SPORTACUS + STEPHANIE ASST., professor of pediatrics
at the University of Wisconsin School of Medicine and advisor to the
Johnson + Johnson Pediatric Institute, L.L.jjpi.

schoolers anytime

"We're thrilled to partner with Fisher-Price on the LazyTown product
launch ," said Leigh Anne Brodsky, President, Nickelodeon + Viacom Consumer
Products.

New LazyTown products include:

GET UP + MOVE ACTIVITY MAT: The LazyTown Get Up + Move Activity Mat
motivates kids to "get up and move," just like the show. When the speakers
stop spinning, Sportacus or Stephanie will point to an activity icon and
encourage the child to do the activity during the next song.

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NEW YORK, Nickelodeon, the number-one
entertainment brand for kids, encourages kids to get up and move with a new
product line tied to LazyTown, Nick Jr.
Nickelodeon, now in its 26th year , is the number-one entertainment brand
for kids.J.
Mudslides and floods closer to home.

Additional insights from Leavitt explained in the booklet include:
* Infants and toddlers (0-3 years of age) cannot understand how a crisis
or a loss has changed their environment.

C. For more
information, visit http://www.

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"The show is a huge hit among preschoolers and our new products not
only enable them to get up and be active, but they also give fans another way
to enjoy their favorite TV show through interactive play.
* Pre-school children (3-5 years) may not talk about their feelings
openly.

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7 billion,
is a division of Nickelodeon Enterprises , the ancillary business arm of the
network. What
they don't know how to handle is the 'why. The best advice for infants and
toddlers is to keep a routine and resume normal activities .L.

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pasting spaceships

"
LazyTown debuted in August 2004 and is second only to Dora the Explorer as
the highest -rated program on television among kids 2-5. As long as the child
is moving, the purse will play songs and encouraging phrases.

L.JJPI.
"Sometimes for adults, a world in crisis is a scary place. But they can recognize and
respond to changes in adult behavior.

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Nickelodeon + Viacom Consumer Products, with retail sales of $4. Nickelodeon's U. When Terrible Things Happen is a
booklet from the American Academy of Pediatrics and Johnson + Johnson
Pediatric Institute, L .com and through selected
pediatricians' offices. is an organization whose
mission is to improve the lives of children and their families, and build on
Johnson + Johnson's heritage of caring for mothers and babies.

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It does this
by partnering with leading healthcare professionals to create educational
initiatives that promote the protection and well being of children.

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Nickelodeon Comes to Toy Fair with a Brand-New Line of Playthings for Nick Jr.'s Newest Hit Show LazyTown

BIG BANG BOOM BOX: This entertaining boom box features 10 fun LazyTown
songs, character phrases, and spinning speakers that make it seem as though
Stephanie and Sportacus are dancing and doing cartwheels. When Terrible Things Happen is
available, free, by visiting http://www.

imaginative marionette

Imagine -- or
try to remember -- what it is like to be caught up in that world as a child,"
says noted author of the booklet, Lewis Leavitt, M.com.

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Along with the other kids in town, she is caught between a charismatic,
health -conscious superhero named Sportacus, and the world's laziest bad guy,
Robbie Rotten.: The Action Sportacus and Stephanie
Asst. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films.S. television
network is seen in more than 88 million households and has been the
number-one-rated basic cable network for more than nine consecutive years.

About Johnson + Johnson Pediatric Institute , L.
The Johnson + Johnson Pediatric Institute, L.

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'When Terrible Things Happen': A Parent 's Guide to Talking with Their
Children Offers Age-Specific Advice

NEW BRUNSWICK, N. It is also offered for a small shipping and handling
fee by calling [1-877-JNJ -LINK (565-5465)].C.

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's newest preschool show. Parents can help by
talking, listening and answering questions with honesty and directness. Parents, friends and teachers can help by
letting them know their views and opinions are respected.

This booklet expands the scope of the Helping the Children initiative,
established in 1999 as a collaborative pediatric effort to address the special
needs of children during global crises.

slime youngest

's highest rated premiere week in three years. With the
press of a button, the figures perform a dance move and say a phrase as
high-energy euro-pop music plays .

MUSIC TRANSPORTER: The portable Music Transporter features the music of
LazyTown and encouraging phrases from the show's stars that will make kids
want to "get up and move!" Select one of the four characters from the backlit
screen and removable headphones for private listening or through the speaker
on the front for group listening. Paramount Parks, Viacom Consumer Products , Nickelodeon, Comedy Central,
Spike TV, Nick at Nite and TV Land are trademarks of Viacom International Inc.
Parents and caregivers now have a unique, vital resource to
help them cope in such critical times.'"
Key issues discussed in this guide include whether children should be
allowed to watch television in the aftermath of a tragedy and what behaviors
can be signs of anxiety, such as bedwetting, clinginess, nightmares and eating
problems.
* School-aged children (5-12 years ) have more understanding of how and
why things happen and will want to ask questions.

anytime puppets

The figures are articulated so kids can
choreograph different moves, and they each come with two accessories . As the top-rated cable network for more than nine consecutive years,
Nickelodeon has created many of the best-selling and most popular toys for
kids. And the way parents react and offer comfort makes a
difference between nightmares and dreams, between fearful confusion and a
reassuring desire to help those caught up in crises.C.