Among the new products in the catalog is the eagerly anticipated
Neurosmith "Together Tunes Sing-Along Book.,
develops , manufactures, markets and distributes high-quality specialty toys
and educational products for children . A proven leader in the children's entertainment
landscape, SE ranks as one of the foremost producers of quality,
family-oriented television programming, feature films, videos,
interactive products and web sites, and an award-winning licensor and
marketer of children's properties worldwide.

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310-246-1801
press@honigcompany."
The ground -breaking Read With Me DVD! learning system is designed
to help children, ages 3 - 7, develop foundational reading skills -
with an emphasis on story comprehension and vocabulary.

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The fall catalog features new additions to popular and established Small
World Toys brands, including Neurosmith(R ), Ryan's Room(R) and
Puzzabilities(R). In
the feature film arena, SE has produced the critically -acclaimed
Clifford's Really Big Movie, The Baby-sitters Club, The Indian in the
Cupboard and The Mighty and is currently adapting the best-selling
Philip Pullman trilogy, His Dark Materials, for the big screen with
New Line Cinema.

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"We are eager to introduce these new products and bestsellers to
retailers," said Debra Fine, CEO of Small World Kids, Inc.

About Small World Toys
Small World Toys, a wholly owned subsidiary of Small World Kids, Inc. (NYSE: MAT), and Scholastic
Entertainment (NASDAQ: SCHL), a global leader in children's publishing
and entertainment, team up in 2005 to create innovative new products
that truly help children learn through play with the introduction of
the Read With Me DVD! learning system and Ready for School(TM):
CLIFFORD(R).

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Additional Read with Me DVD! titles will be sold separately for use
with the system.
The child then chooses from two related learning games on the
interactive screen.fisher-price.

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Each catalog contains the Small World Toys' annual holiday bestsellers
sales sheet, providing information on the best-selling Small World Toys'
products for 2005 and giving retailers an opportunity to place orders for
delivery in time for the holiday shopping season. Its products are sold in over 2,600 locations -- including
educational channels, retail chains, Internet sites, catalogues and specialty
stores. Plus, Clifford comes to life by moving
his head and clapping his ears to get preschoolers excited about
learning . Fisher-Price is also a leading developer
of baby gear products (nursery monitors, infant swings , high chairs)
as well as a wide array of character-based toys inspired by high
quality children 's programming such as Sesame Street(R), Dora the
Explorer(TM) and Winnie the Pooh.

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The product is for children 12 months and up, and has over
20 interactive activities., a subsidiary of Mattel, Inc . Its
often-emulated Play Laboratory was the first child research center of
its kind in the toy industry, allowing researchers to observe the way
children play and how play benefits their development .

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"The introduction of Read With
Me DVD! takes learning toys to a new dimension with the focus on story
comprehension through the unique animation of classic stories, and the
Ready for School (TM): CLIFFORD(R) line offers young children a
familiar friend to help them learn fundamental social , physical,
verbal and problem-solving skills. The Read with Me DVD! learning
system includes a wireless, child-friendly remote control, a DVD of a
true children's classic book, and a storage case for the DVD. For more information, visit Scholastic's Webby
award-winning Web site at www.

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Leading Toy Manufacturer Offers Retailers New Additions to Popular Lines,
Highlights Best-selling Toys for Holiday Ordering

CULVER CITY, Calif. Toys on the bestsellers
list include Neurosmith Music Blocks and Ryan's Room Everything Enchanted
Fairyland Forest. Plus, Clifford reinforces learning with helpful
hints, rewards, fun sounds, music, dancing and animations, making
getting ready for school fun. The Fisher-Price line of Clifford
products will also include Write With Lights(TM): CLIFFORD (R),
Clifford's On-The-Go Letters(TM) and Clifford's On-the-Go Numbers(TM).

About Scholastic Entertainment

Scholastic Entertainment (SE) is the entertainment and media
division of Scholastic Inc.com

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" The book, which plays popular
songs including "Old MacDonald," "Five Little Monkeys," "The Wheels on the
Bus," "The Eensy Weensy Spider" and the "ABC" song, teaches children
pre-reading and memory skills and encourages interaction between parent and
child.

These sites include activities and very basic non-reading level lessons covering the alphabet and numbers.

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, the global children's publishing and
media company.

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Small World Toys(R) Drops Fall 2005 Catalog to Specialty Toy Retailers Across the Country

, Small World Toys, a wholly
owned subsidiary of Small World Kids, Inc. The company has given guidance of 15 percent
revenue growth for 2005.

Fisher-Price and Scholastic Entertainment Join Forces for Fun and Innovative Learning Products in 2005

"
Play can be the ultimate teaching tool, according to Neil
Friedman, Fisher-Price president., a subsidiary of Mattel, Inc.

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The "Together Tunes Sing-Along Book" furthers the
Neurosmith line of electronic products.
Fisher-Price has had significant success in the learning aisle
with such successful and award-winning products as Kasey the
Kinderbot(TM), the PowerTouch(TM) Learning System, Learn Through
Music, PowerTouch(TM) Baby, the Laugh + Learn(TM) Collection, and
InteracTV(TM).

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(NYSE:MAT ) and
located in East Aurora, New York, is the leading brand of infant and
preschool toys in the world. Some of the
Company's best-known "classic" brands include Little People(R), Power
Wheels (R) and View-Master(R).

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for specialty
channel distribution for established, high profile brands, such as Tolo(R) and
Little Tikes(R).com

Investor Relations: Marie Dagresto
MKR Group LLC
(818) 556-3700
ir@mkr-group.
The new Fisher-Price/Scholastic Entertainment partnership has
tremendous potential to fuel the toy business with educational and
innovative products that are developmentally appropriate , according to
Deborah Forte, president, Scholastic Entertainment, "Scholastic has
been a leader in developing and producing award-winning media that
help children learn through play.com, provides valuable information and resources to
parents.

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"As we approach
the holidays, we work closely with our distributors and retailers to make sure
our product lines are out in full force. See http: //www. We are proud to partner with
Fisher-Price, the leading high-quality toy company for preschoolers . "Combining our expertise in
developing unique platforms for learning with the nation's most
important publisher of children's books and entertainment content as
well as a leader in interactive software gives us access to an
incredible library of content and skills that we can now translate
into exciting new products," he says. Each
story also includes three additional play modes that allow kids to
read the story themselves from the book pages represented on the TV
screen, watch and listen to the story, and play additional games based
on the story's content.

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(OTC Bulletin Board: SWKD), today
announced it is distributing its Fall 2005 catalog this week to more than
2,500 specialty toy retailers across the country. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements, including, among other things, any projections of earnings,
revenues (including where the underlying contract has already been signed), or
other financial items; any statements of the plans, strategies, and objectives
of management for future operations; any statements concerning proposed new
products, services, or developments; any statements regarding future economic
conditions or performance; statements of belief and any statement of
assumptions underlying any of the foregoing. This interactive plush friend helps prepare
preschoolers for kindergarten using a wide variety of activities that
build key academic, social and physical skills.

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Its sales categories include infant,
preschool, early learning, imaginative and active play, represented by
award-winning brand names Ryan's Room(R), Gertie Ball(R), IQ Baby(R), and
Neurosmith(R).

Forward-Looking Statement
This press release may contain forward-looking statements that involve
risks and uncertainties, as well as assumptions that, if they prove incorrect,
could cause our results to differ materially from those expressed or implied
by such forward-looking statements.

At significant moments in the
story, children are encouraged to stay and play on the page where they
can learn the meaning of new words and respond to entertaining
questions about the characters and key elements of the story. The Company has a 75-year legacy of
high-quality toys that enhance early childhood development.

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Press Contact: Steve Honig
The Honig Company, Inc. Now, children
can enjoy select classic books from the Scholastic library on
interactive DVDs designed to build comprehension and vocabulary skills
while developing a love of reading. In total, each DVD contains more than 100
interactive questions and activities.

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With the use of an
interactive screen that features Clifford's best friend Emily
Elizabeth, Clifford reinforces good manners, while also introducing
learning fundamentals like phonics, vowels and consonants , numbers,
counting, addition and more.

It is geared toward ages of about two to six years old, though it will likely be fun for some younger and older as well.

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For children 3 to 6 years, Fisher-Price introduces Ready for
School(TM): CLIFFORD(R).

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This comprehensive line of toys, designed to help kids
learn in ways that are natural and intuitive, has been created by
Fisher-Price's team of leading content developers and early childhood
development experts, and researched at the company's renowned Play
Lab.
Their commitment to quality and education is a perfect fit with
Scholastic. Children simply insert the DVD
book title into a DVD player, and a classic story is brought to life
on the TV screen. In the primary play mode - Read + Play, words and
original illustrations of these classic titles animate on the screen
as the story is read aloud to the child. In addition to Clifford
The Big Red Dog(R), SE's production credits include such popular
television series as the spin -off of this hit TV series, Clifford's
Puppy Days(TM) (PBS KIDS(R)); the animated sitcom Maya + Miguel (TM),
which debuted October 11 on PBS KIDS GO!; the Emmy-winning series The
Magic School Bus(R ) (TLC) and I SPY(TM) (HBO Family), as well as Dear
America(R), The Royal Diaries(TM), Animorphs(R ) and Goosebumps(R). Additionally, SE serves as the exclusive licensing,
merchandising and promotional representative for such prominent
franchises as Schoolhouse Rock(TM) and Home Movies(R). In 2003 ,
Clifford The Big Red Dog was recognized as LIMA's Best Character
License of the Year.scholastic .

Sites can include sound files to help a child progress through the activity.

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" Small World Kids reported double
digit revenue growth in 2004.S. These and
other risks and factors that could cause events or our results to differ from
those expressed or implied by such forward-looking statements are described in
our most recent annual report on Form 10-K and quarterly reports on Form 10-Q,
as well as other subsequent filings with the Securities and Exchange
Commission. We assume no obligation and do not intend to update these
forward-looking statements.

Fisher-Price, Inc.

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The company also holds rights in the U.smallworldtoys.com for more information or call
(310) 645-9680. The risks, uncertainties and
assumptions referred to above include, among other things, performance of
contracts by customers and partners; employee management issues; the timely
development, production and acceptance of products and services and their
feature sets; the challenge of managing asset levels, including inventory; the
flow of products into third-party distribution channels; and the difficulty of
keeping expense growth at modest levels while increasing revenues.com

Business Editors/Education Editors

NEW YORK----

Read With Me DVD! and Ready for School(TM): CLIFFORD(R) Set to
Debut at Toy Fair

The largest infant and preschool toy manufacturer , Fisher-Price,
Inc. To activate games and music, kids simply press Clifford's
paw to select from one of four modes: Reading, Math, Science or Music. The Company's Web site, at
www.

For sites that focus on mostly helping a young child with their first adventures in learning.

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- - kjjkjk

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