The report
identifies the personal and professional qualities that are most
appreciated as well as describes how scientists evaluate the
performance of sales reps so that this information can be incorporated
into sales training programs to develop more credible and effective
reps.

- Ascertain the professional training and skills that customers
expect their reps to have segmented by the customers' geographic
region.

CONTACT: First Book National: Eugenia Hull, 202-393 -1222, ext.

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A unique feature of this year's study is that several survey
questions were answered with regards to specific sales forces.researchandmarkets.
- Understand how customer type influences how sales reps are
perceived.org, is a national nonprofit
organization that promotes literacy and learning among
children from low-income families by providing new books to
children in need. 110 or
Mary Beth Fresh, 202-393-1222, ext.

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The major objectives of this report are as follows:

- Identify the personal qualities that scientific customers look
for in their sales reps segmented by the customers' geographic region.researchandmarkets. "Mickey 's Around the World in 80 Days"
brings a fresh approach to learning by providing a unique
environment that encourages children to participate directly
with the program .

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" The DVD is suitable for children ages 2 - 6.

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Along the way, children will discover more about the
places through which Mickey travels, learning to say "hello"
and "goodbye " in several languages, and also about animals
and houses from around the world. Disney has
generously donated 1,000 books to First Book-Houston for
distribution to low-income children in the Houston area and
the Park Place Regional Branch Library.

115.

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- Identify which suppliers have the best-trained, most effective
sales reps.

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Assignment Desks/Feature Editors
ADVISORY.
First Book-Houston: LaTonya Moore, 713-419-3947

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m.

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.

HOUSTON----First Book, a national
children's literacy organization, is bringing the newest title in the
Disney Learning Adventures Series to Houston preschool children.

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- Discover when sales reps are most needed to facilitate purchase
decisions and compare customers' answers according to their geographic
region.
- Determine how a scientific customer's psychographic profile
affects their interaction with sales reps., Houston, TX 77017
Library contact: Nick Garofalo, 832 -393-1974

WHEN: Wednesday, March 23, 2005
10:30 a. Jules Verne's classic story is retold as
Mickey tries to travel around the whole world in just 80
days .

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ADVISORY/First Book Brings Learning Adventures to Houston Children; Disney and First Book-Houston Host Free Screening of New DVD

WHY: First Book, www.

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While
the report depicts the responses to these questions in aggregate, more
than 40 company-specific profiles are available to supplement your
understanding of your customers or those of your competitors.
- Determine which forms of assistance and support are considered
essential according to the customers' geographic region.

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Based on a 34-question survey of over
1,800 scientists, the second edition of Improving Sales Rep
Performance: A Global Analysis is designed to offer insights on how
sales executives can align their sales force organization, recruitment
and training in a way that reflects the needs and expectations of
scientific customers in different geographic regions.

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HOW: First Book, First Book-Houston, Disney and the Park Place
Regional Branch Library have come together to present this
special screening to local preschool children.

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com/reports/c12311) has announced the
addition of Improving Sales Rep Performance: A Global Analysis to
their offering
Overall, this report can serve as a guide to better understand
scientists so that your sales reps can increase your company's
competitive advantage by delivering value, building brand equity and
fostering a positive image.
Children and their parents are invited.

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Research and Markets
(http://www.
To enquire about purchasing the additional data set in addition to
the enterprise wide report please click on enquire

For more information visit
http://www..

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WHAT: A free pre-release screening of "Mickey's Around the World
in 80 Days.

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Research and Markets: How to Improve Sales Rep Performance: A Global Analysis

WHERE: Park Place Regional Branch Library
8145 Park Place Blvd.

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Business Editors/Biotech Writers

DUBLIN, Ireland----Sales reps are a
vital part of a life science supplier's success because they provide a
direct link to their customers.

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This multicultural
adventure introduces children to the wider world beyond
home .

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firstbook.

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com/reports/c12311

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---

- - kjjkjk

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