cingular . Details of the company are
available at http://www.

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99." The Star Wars Vader Viper is the grand prize in Cingular's
cool sweepstakes, Mobilize the Force." The site's popular "Solution
Centers," which offer parents real answers in real time, include:
"Parenting," "Recipes," "Travel," "Arts + Crafts ," "Organize +
Decorate," "Games," and "Parties.

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The limited
edition Z500a will be available for as low as $49.com . Cingular, a joint venture between SBC
Communications Inc.

Business Editors /Entertainment Editors

NORTH HOLLYWOOD, Calif.

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99, will be offered in select markets at
a special promotional price of $399.cingular. Since the beginning of
2005, FamilyFun has averaged 40 percent year-over-year growth with a
peak increase of 43 percent in April (comScore Media Metrix).com holiday visitor highlights include:

Easter mini-site page views increased 180 percent over the
same holiday period in 2004.

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As the exclusive wireless carrier and handset
provider of Celebration III, Cingular will exhibit its Jabba-sized collection
of exclusive Star Wars mobile content and out -of-this-world products at Booth
#317/Hall D at the Indianapolis Convention Center.

About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States,
serving more than 50 million customers.cingular.

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The S710, which retails for $449.com/starwars .----FamilyFun .

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99. Customers have a direct link to Star Wars content by accessing the web
through their Cingular phone or PC ( http://www. For more details on pricing,
availability and rate plans in your area, visit http://www.
In addition, the Cingular Star Wars Vader Viper will be displayed in the Fan
Fair Hall/Hall C allowing attendees to get inside and experience "the power of
the Dark Ride. For complete details on how to enter
and win, visit http://www. Page views for the entire month of April were up 148.

Other FamilyFun.

Valentine's Day mini-site unique visitors increased by 17
percent over the same period in 2004. "Holidays are a time for families to
be together and it's heartening to know that FamilyFun.

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With adults and kids across the country searching for the perfect
prank, April Fools' Day was a record-breaking traffic day for
FamilyFun.

"Our number one goal is to exceed the expectations of our audience
as a useful and fun resource for family life ," stated Emily Smith,
vice president of FamilyFun.com is a top
online destination for families who seek creative celebration ideas
and activities.

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Retailing for $24. (NYSE: SBCBLS), has the
largest digital voice and data network in the nation and the largest mobile-
to-mobile community of any national wireless carrier. wireless carrier to offer Rollover(SM), the wireless plan that lets
customers keep their unused monthly minutes.com .com

Produced by Disney Online, FamilyFun.com is the premier online
family resource for creative solutions, combining award-winning
content and related community features focused on great ideas,
practical advice, and "fun stuff to do.

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Celebration III, which kicks off
April 21, is designed to celebrate the complete Star Wars saga and the much
anticipated final installment, Star Wars: Episode III Revenge of the Sith,
which opens May 19, 2005."

Ringtones , Graphics and Games -- Oh My!
Cingular has teamed with THQ Wireless Inc., a global leader in mobile
entertainment and subsidiary of THQ Inc.3
percent over the same period in 2004.

Sites listed in this category are geared toward children between the ages of 3-18 and provide information or activities related to Thanksgiving.

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Working with Phonebites
Inc.

Let the Celebration Begin
At Celebration III, fans can stop by the Cingular Wireless booth and demo
the Cingular Star Wars RAZZ Headset, the Sony Ericsson S710 and Z500a, as well
as see, hear and interact with Cingular's exclusive Star Wars mobile content.

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S.

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, a mobile entertainment and technology company, Cingular recently
launched the Star Wars RAZZ Headset, a unique, limited edition mobile
accessory preloaded with 10 famous sound clips from the Star Wars saga that
can be inserted into live conversations, voicemails and outgoing messages when
using a Cingular wireless phone.com/starwars ).

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cingular. Popular content areas included
crafts and basket activities, egg decorating and hunting
activities , recipes and decorations. Popular content areas
included easy-to-make Valentine cards, classroom gift ideas
and Valentine's Day family traditions.

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"We are thrilled to be a sponsor of what is clearly the biggest and most
enthusiastic Star Wars celebration in the universe," said David Garver,
Executive Director, Segment Marketing and Sponsorships, Cingular Wireless.
Cingular customers can download their favorite Star Wars ringtones,
graphics and greeting cards starting at $1. Star Wars games will start at
$5. With each purchase of
the Z500a, customers will receive via mail-in rebate, one of four Star Wars-
themed face plates.

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Disney Online works closely with the Walt Disney Internet
Group, which provides integrated strategic and operational Internet
services for The Walt Disney Company's (NYSE:DIS) Internet
initiatives.

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(Nasdaq: THQI) to offer the more than
50 million Cingular customers Star Wars downloadable content such as music
tones, voice tones of movie quotes, sound effect tones, mobile games, animated
screensavers, colorful wallpaper graphics and MMS greeting cards. This content
can be downloaded directly from their Cingular wireless handset . In addition, through June 4, when Cingular customers
purchase either one of the special preloaded Sony Ericsson devices, they will
receive two free movie tickets to see Star Wars: Episode III Revenge of the
Sith. Get Cingular Wireless press releases e-
mailed to you automatically. Sign up at http: //www.

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Cingular Gives Star Wars Fans Content Worth Celebrating

Cingular's
collection of official Star Wars content, to be rolled out over the next few
months, will include nine brand new mobile games; more than 50 animated
screensavers; more than 50 MMS greeting cards; more than 100 ringtones; and
more than 200 colorful wallpaper graphics.

May the Phone be with you!
Cingular Wireless is offering two limited edition wireless handsets
preloaded with free Star Wars content -- the Sony Ericsson S710 and the Sony
Ericsson Z500a.

com."

About FamilyFun.

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FamilyFun.com Holiday-Themed Features Draw Record Visitor Traffic; It's No Prank: Popular Content Centered Around Valentine's Day Easter and April Fools' Day

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99 with a two-year contract." Disney Online also produces
Disney. Disney.

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com, the leading kids' and family entertainment destination on
the Internet.

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"Celebration III is the perfect backdrop for Cingular to showcase our
extensive collection of Star Wars themed content and products. Both devices will be sold already preloaded with a TIE
fighter sound effect ringtone; C-3PO voice ringtone; graphics of Darth Maul
and the original Star Wars cast; a Star Wars: Episode III Revenge of the Sith
game demo with full purchase option; and a video clip.com, a leading family resource Web site produced by
Disney Online, achieved record -breaking year-over-year traffic
increases surrounding recent holiday site features including
Valentine 's Day, Easter and April Fools' Day.com.

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cingular.com/newsroom .

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After all, who
better to appreciate and enjoy than official Star Wars fans?"

All That RAZZ
One of the newest products Cingular will be exhibiting at the convention
is the exclusive Cingular Star Wars RAZZ Headset.99 , the Star Wars RAZZ
sound clips include Obi Wan's "The Force will be with you"; Chewbacca's famous
roar; and Darth Vader's "You underestimate the power of the Dark Side.99 with a two-year contract
and a $30 mail-in rebate in select markets. Cingular is the only
U.

Sites that reflect an adult perspective on the holiday, including history, cultural significance, adult rememberances are listed in Society/Holidays/Thanksgiving.

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Cingular Wireless Showcases Its Intergalactic Suite of Star Wars-Themed
Content and Products at Star Wars Celebration III Convention - April 21-24

INDIANAPOLIS, Cingular Wireless will join
thousands of die-hard Star Wars fans who are gathering in Indianapolis to
attend Celebration III-the four-day convention produced by Lucasfilm and
Hyperspace: The Official Star Wars Fan Club.com features exciting neighborhoods that live
within the gates of Disney's virtual theme park, housing a variety of
wholesome, original content that consistently reflects the magic of
Disney.

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- - kjjkjk

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