"This year merchants who have effectively
leveraged online marketing to grab consumer attention have seen a big payoff
in terms of site traffic and revenues .com/privacy .)

WHO: The Hon., NYC
Harry, Bianca and Digit with Commissioner Stark ring the Opening
Bell of the American Stock Exchange.

celebrated lunar

LIVEmark is generally available to the global online retail industry.com or call 877-721-CORE. Bloomberg
presented by Commissioner Martha E.

hangawi kidproj

Business Editors/Entertainment Editors
ADVISORY.

distinctly usok

The LIVEmark Index is the industry's most comprehensive benchmark for
eBusiness performance, providing critical comparison data for site-wide key
performance indicators across more than 175 leading retail brands. Stark, New York City Commissioner of Finance

Salvatore F.

suk marks

5% during the same time. LIVEmark
participants gain a clear understanding of business performance relative to
peers and competitors so they can effectively allocate marketing spend,
anticipate industry threats and trends, and make strategic decisions about
site marketing and merchandising efforts..

usok marks

According to LIVEmark Index data, the number of visits to retail sites driven
by online marketing increased 33% from the week prior to Thanksgiving to the
week after. To learn more about
Coremetrics, visit http://www.coremetrics .m. below
33rd St.

burial harvest

, Coremetrics, the leading
provider of hosted Web analytics and precision marketing solutions, today
released data revealing that online marketing campaigns have played a larger
role than usual in driving shopper behavior early in the holiday season.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and
precision marketing solutions, offering the industry's only Web analytics
platform that captures and stores all customer and visitor clickstream
activity to build LIVE (Lifetime Individual Visitor Experience) Profiles .

celebrated 8th

The company is privately held with funding from Accel Partners
and Highland Capital Partners and is headquartered in San Mateo, California
with offices in Austin, Texas and London, England. Next , the CYBERCHASE crew will hightail it over to
the Farley Post Office to hand out fun financial literacy
activities for last-minute tax filers to bring home to their
kids.

l5th celebrated

Any other marks
used in this document are trademarks or registered trademarks of the
manufacturers or marketers of the products with which the marks are
associated.

Digit, a live-walkabout version of everyone's favorite animated
Cyber Bird.

chu pbs

In addition to driving more traffic through online marketing, the
start of the holidays brought an increase in conversion rates but a decline in
average order size for retailers leveraging heavy discounting this year. On the balance,
however , retailers came out ahead. Special thanks to Bruce Burkhalter for his contributions to
LIVEmark .m.

11:30 a.

traditionally distinctly

Tis' the Season for Online Marketing

"
LIVEmark data regarding online traffic shows that marketing sources, such
as email, paid search, affiliate marketing, banner ads , and shopping
comparison site placements, drove an increasing share of traffic to start the
holidays for leading retailers. The day culminates in the on-air CYBERCHASE: Know Your
Dough marathon of four financial literacy themed episodes,
including the premiere of "Balancing Act.

distinctly harvest

These gains in marketing driven traffic
outpaced overall increases in site traffic resulting from holiday shopping of
9% and 24% respectively for the two weeks.
Organizations who wish to access benchmark data must contribute site data to
the LIVEmark Index. AMERICAN STOCK EXCHANGE, 86 Trinity Pl.

Ch'usok is celebrated on the l5th day of the 8th lunar month, the harvest moon.

harvest equivalent

"When people shop for gifts during the holidays their purchasing behavior
is different than it is during the rest of the year," said Joe Davis,
president and CEO of Coremetrics. In front of the FARLEY POST OFFICE , 8th Ave., NYC
Harry, Bianca and Digit hand out fun financial literacy
activities to passers-by.

eaten harvest

NOTE: Coremetrics is the trademark of Coremetrics, Inc.

ADVISORY/Live 'Tax Day ' Appearances Mark CYBERCHASE: Know Your Dough Day at American Stock Exchange and 8th Avenue Post Office

Stark; and live appearances
by the stars of CYBERCHASE. on Thirteen.

This category lists pages and sites related to the Korean observance of Ch'usok or Hangawi.

lunar chusok

In the week following Thanksgiving conversion rates for visits to
leading retail sites rose more than 24% over the week prior to Thanksgiving ,
but average order size fell by 3.

pbs burial

The increased traffic and conversion rates
resulted in an overall rise in revenues of 47% for the week following
Thanksgiving when compared to the week prior to the holiday. This celebration
will be marked with a marathon of the popular PBS KIDS GO !
cartoon CYBERCHASE; a proclamation by Mayor Michael R. Martha E. Sodano, Chief Executive Officer , The American Stock
Exchange

Paula Kerger, Executive Vice President and COO, Thirteen /WNET New
York

Harry (Matt Wilson) and Bianca (Bianca DeGroat), known to
children coast to coast as the hosts of the CYBERCHASE "For Real"
live-action epilogues.

9:30 a.

eaten traditionally

- Coremetrics Industry Benchmark Reveals Increase in Marketing Driven Traffic
and Conversion Rates to Kick off the Holiday Season -

SAN MATEO, Calif.
Coremetrics has strongly supported online privacy since its inception.

chu equivalent

In the week after the
holiday, starting on November 28th, marketing driven visits rose by 33% over
the week prior to Thanksgiving. For more information, please call 877-721-CORE.

harvest lunar

To
learn more, visit http://www., NYC
American Stock Exchange CEO Sodano introduces Commissioner Stark,
who then presents Thirteen's Paula Kerger with a mayoral
proclamation declaring April 15, 2005 as CYBERCHASE: Know Your
Dough Day in New York City.

burial marks

Data collected revealed that visits driven by
marketing increased 13% from the week starting November 14th to the week of
the Thanksgiving holiday starting on November 21st . Coremetrics services more
than 600 clients and has delivered over $300 million in documented ROI in the
past two years.

. AMERICAN STOCK EXCHANGE, 86 Trinity Pl.

eaten significance

Representing the single most accurate and comprehensive source of online
customer data, LIVE Profiles serve as the foundation for all successful
eBusiness initiatives.for Thirteen/WNET New York

WHAT: On tax day, everyone 's mind is on money.m.

burial hangawi

Leading online brands rely on Coremetrics LIVE Profiles
to monitor and optimize the performance of multiple marketing campaigns,
improve cross sell and multichannel initiatives , and precisely target
customers through intelligent marketing campaigns. The day kicks off as CYBERCHASE 's
live-action stars Harry and Bianca join their friend Digit and
Commissioner Stark at the American Stock Exchange to ring the
opening bell.

observance kidproj

In addition to increased visits driven by marketing, retailers saw an
increase in conversion rates and a decrease in average order value during this
time, indicating that discounting may have accelerated purchases, but done so
at a cost.coremetrics.

WHY: CYBERCHASE, a co-production of Thirteen/WNET New York and
Nelvana , is launching its fourth season this tax day with a
CYBERCHASE: Know Your Dough Day marathon . The marathon is just
part of the overall CYBERCHASE: Know Your Dough financial
literacy campaign, a multimedia effort to help kids become more
money savvy.

Since its marks the harvest time, it is considered to be the equivalent of the American Thanksgiving celebration.

considered eaten

" (In New York , the
marathon airs from 3:30 to 5:30 p.m.

WHEN/WHERE: April 15, 2005

9:20 a.

burial eaten

What better day to
teach kids about financial literacy? That's why this year
April 15 is CYBERCHASE: Know Your Dough Day.