"
* Spanish-language magazine -- Visa will distribute a Spanish -language
magazine featuring key budgeting and financial management tips from
the award-winning Practical Money Skills for Life program, a free,
online personal finance curriculum that helps educators, parents and
students practice better money management for life.

settlers heritage

Coors Celebrates U.S.

notable edsitement

S.S. Earlier in 2005, Visa launched Hispanic advertising campaigns for
Visa Security and Check Card featuring Spanish-language national and local TV,
print and radio advertisements.

3 trillion in transactions
with virtually 100 percent reliability.

Coors Brewing Company Salutes Hispanic Heritage Month

* September 15: Mexican Independence Day "Mosaic of Mexico," cultural
event hosted by the Mexican Consulate of Denver, Colo.S.

poverty voyage

Visa Launches Hispanic Financial Education Campaign

banking system and the myriad of financial and payment instruments
including payment cards, or the security and convenience they offer.
residents who trace their roots to Spain, Mexico , Central America, South
America and the Caribbean.

settlers month

"
Visa is also sponsoring Hispanic athletes across various sporting events. Hispanic Community With National and Local Events in
September and October

GOLDEN, Colo. "Diversity is a cornerstone at Coors
because we know our differences ultimately strengthen us as a company.

peoples month

And, this trend has accelerated
since the 2000 Census listed 12. Census Bureau recently announced
the Hispanic population has reached 41.S.

(1) U. Originally started as
National Hispanic Heritage Week in 1968 , the observance was expanded to a
month-long celebration in 1988.

voyage contributions

"Hispanics come to this country to expand their possibilities, and
developing practical money management skills is one of the first steps to
building a better quality of life in the United States," said Rosetta Jones,
vice president, consumer education, U. Each year, U. Earlier this
year, Hispanic Magazine named Coors to its "Corporate 100" list, which
recognizes companies that provide the most opportunities for Hispanics through
diversity training, recruitment efforts, ethnic representation on their
boards, other minority business initiatives and funding for Latino-related
causes. It is the third largest brewer in the U.

poverty settlers

"The Hispanic community represents a fast moving, dynamic segment of our
society , and Visa is proud to provide them with tools that will help foster
their entrepreneurial spirit and continued success," said Elyssa Gray, vice
president, advertising, Visa USA.

conquerors edsitement

* Nonprofit partnership/Practical Money Skills for Life (PMSFL) -- Visa
will partner with local chapters of the League of United Latin
American Citizens to launch a broad-based community relations program
designed to provide the PMSFL curricula to that group's local
membership .
Worldwide, cardholders in over 150 countries carry more than 1 billion
Visa-branded cards , accepted at nearly 22 million locations, accounting for
$3 trillion in annual transaction volume .S., In observance of Hispanic Heritage
Month, Coors Brewing Company is sponsoring events across the country to
celebrate the Hispanic community and its contributions to American history and
culture . brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's
Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX.

heritage poverty

poverty celebrating

3 million. Hispanics entering our financial system
deserve choices and convenience, the feeling of security and responsibility
for their financial future.

About Visa
Visa USA is the nation's leading payment brand and largest payment system,
enabling banks to provide their consumers and business customers with a wide
variety of payment alternatives tailored to meet their evolving needs. Through its members, more than 458 million Visa-branded cards have
been issued to cardholders, which are accepted at over 5. Hispanic Heritage Month, held from September 15 to October 15,
recognizes the culture and traditions of the more than 40 million U.
* September 13: National Hispanic Foundation for the Arts Gala;
Washington, DC
* September 14: Congressional Hispanic Caucus Institute Gala;
Washington, DC
* September 14-17: United States Hispanic Chamber of Commerce National
Conference; Milwaukee, Wisc.

About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company,
(NYSE: TAP; TSX).S.

hispanics celebrate

population -- or 35. The Hispanic Financial Education Campaign can
inspire all those possibilities. For more information
on Molson Coors, visit the company's Web site, http: //www.molsoncoors.

explorers voyage

-based financial institutions rely on
Visa's processing system, VisaNet, to facilitate $1.
* October 6: "Las Primeras" Awards Luncheon with MANA, a National
Latina Organization; Washington, DC
* October 15-18: Hispanic Association of Colleges and Universities,
National Conference; Phoenix, Arizona

This fall, Coors is also supporting its retailers with Fiestas Patrias
holiday themed point of sale materials as well as its NFL Carne Asada
"Domingos de Coors Light" promotion which includes themed point of sale
materials and a Latin BBQ recipe book .

notable contributions

* September 29 - October 1: National Society of Hispanic MBA Conference;
Anaheim , Calif.

milestones explorers

S.7 million locations
within the United States. That
same respect extends to the many communities with whom we do business.

americans contributions

"Visa is expanding its consumer
financial education efforts to better reach Hispanics and help play an
educational role in their new lives. The advertisements were Visa's second Hispanic
Check Card campaign. Jointly
owned by nearly 14,000 financial institutions , Visa USA is committed to
increasing the choice, convenience, acceptance, and security of Visa payments
for all stakeholders in the payments systems -- members, cardholders and
merchants.S.

settlers observance

The U. Much of this growth (40-
45%) has come from new immigrants, many of whom may not be familiar with the
U.S. Department of Commerce, Economic Census 2000

S.
* September 25: Un Pueblo Festival at Balboa Park; San Diego, Calif.

settlers conquerors

The Hispanic population is now considered the largest U. minority group
and expected to represent 9% of the total U. buying power by 2009, according
to the Sellig Center for Economic Growth.
"Through our involvement in Hispanic Heritage Month, Coors honors the
contributions the Hispanic community has made to the culture and economy of
the United States," said Frits van Paasschen, president and chief executive
officer for Coors Brewing Company .

observance sustained

In addition, Mexico and Chile celebrate their independence
days on September 16 and September 18 , respectively.

conquerors contributions

5% of the entire U."

The campaign includes the following key elements:
* Financial wellness columns -- Visa will develop Spanish-language
monthly columns of financial wellness advice, such as the "ABCs of
Building Credit," "How To Open a Banking Account," and "Making Your
Money Work for You.

americans ongoing

S.
September 15 marks the start of Hispanic Heritage Month to commemorate the
anniversary of independence of Costa Rica, El Salvador, Guatemala , Honduras
and Nicaragua.

celebrates celebrating

The new program is aimed at providing
Hispanic consumers the tools they need to make sound financial decisions in
their lives.A. "We are committed to further strengthening
our relationship with this important community in the years ahead."
To kick off Hispanic Heritage Month, Coors will participate in national
gala events in Washington, DC, as well as a Mexican Independence Day
celebration in Denver.com.

voyage conquerors

sustained conquerors

In 2003, Visa launched a Spanish-language campaign for
Visa Check and Credit cards.
Olympic champion speedskater Derek Parra, and sledge hockey Paralympic gold
medalist Manny Guerra are two Hispanics vying for gold medals in the upcoming
2006 Winter Olympic Games and part of the Visa Gold Medal Athlete Program.

Coors Brewing Company is a leader in corporate diversity and volunteerism,
nationally recognized as a champion of the Hispanic community in education ,
cause-related business contributions and cultural arts support. The company's
U.

conquerors examines

SAN FRANCISCO , Building on its long-standing
commitment to consumer education, Visa USA today announced the debut of its
Hispanic Financial Education Campaign.3
million people -- as Hispanic(1).

The Visa Hispanic Financial Education Campaign is just the latest
initiative in Visa's corporate-wide strategy to reach and educate the Hispanic
community. Coors' Hispanic Heritage Month events include:

* September 11: Fiestas Patrias Festival, at Coors Ampitheater; Chula
Vista , Calif.