The store will hold a Grand Opening, featuring sales and
specials, on Friday and Saturday, March 18 - March 19, 2005, to reveal their
new spring lines in time for the Easter season.

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Personalized gifts and designer products
from Rachel Ashwell's Shabby Chic, Traditions by Pamela Kline, Baby Nay,
3 Marthas , and Rub a Dub Dub are just some of the specialty items offered at
the store and on-line.newscom . Our licensed products will provide
additional meaningful experiences with the PEEPS(R) brand and our consumers.

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" Available via their Web
site, catalog, or retail store, KooKoo Bear Kids offers hundreds of products
that make a child's room truly special.kookoobearkids.475.

savers primarygames

The 2000 square foot
store opened to the public on March 1st and carries all the same exceptional
quality furniture , clothing, and gifts found on the Web site.m.
PEEPS(R) Hats and Visors will be available at CVS and Shopko.

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net

PEEPS(R) Cup, Straw and Socks will be available at Shoppers Drug Mart
Canada.

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com/cgi-bin/prnh/20050303/PHTH003 )
Matthew Pye, Director of Brands + Licensing, commented , "Our PEEPS(R) fans
have been asking for PEEPS(R) brand merchandise products because they have
such an emotional attachment to the brand.
In addition to our existing Halloween, Christmas and Valentine 's PEEPS(R),
these licensed products provide another way for fans to continue their
PEEPS(R) adoration year-round.
The PEEPS(R) Marshmallow Maker introduced last Easter will be available at
Wal -Mart.

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Unique items and specialties include keepsakes, scrapbooks, bassinets,
and snuggly blankets for infants.6909.

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800., Just Born, Inc.

Sites listed in this category are geared toward children between the ages of 3-18 and provide information or activities related to Easter.

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KooKoo Bear Kids offers delightful children's furniture, bedding and
accessories designed from a "kid's point of view.

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"KooKoo Bear Kids can fill the void that shoppers demand.
PEEPS(R) Stationery - Notepad, Pen, Pad + Pen Set and Pencil + Eraser Set
will be available at Target and Wal-Mart. Just Born also makes MIKE AND IKE(R) chewy fruit flavored
candies, HOT TAMALES(R) chewy cinnamon flavored candies, ZOURS (R) chewy sour
candies, PEANUT CHEWS(R) candies, and TEENEE BEANEE(R) jellybeans.

bunny easter

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com or call 1.
PEEPS(R) Socks will be available at Kohl's.

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marshmallow rabbit

KooKoo Bear Kids Opens First Retail Store

Much -Demanded Children's Boutique Finds Niche in Historic City

ATLANTA, KooKoo Bear Kids, Inc .

About KooKoo Bear Kids, Inc.
(Photo: http://www.
PEEPS(R) Cosmetics - Lip Gloss and Lip Balm will be available at Target,
Wal-Mart, Kmart, Claire's, Deals, Dots, Shopko, EJ Toys + Gifts and Magique
Novelties.italiangoldcharms.

informed bunnies

It is located
in the historic district of Roswell, a northern suburb of Atlanta steeped in
ambiance and charm. For additional
information , contact the store at (404) 446-1236. KooKoo Bear Kids has everything for a
totally custom look , from themed beds with matching bedding of fresh colors
and fabrics to timeless classics like quilts with hand applied beadwork and
embroidery.

marshmallow hare

For added convenience, customers will be able to
return items ordered through the Web site at the retail store.

commitment marshmallow

The store will be open between 10:00 a.

Just Born
Just Born, Inc. The
company employs over 550 people and markets its candy in over 45 countries.
For more information, fans can visit "http://marshmallowpeeps.

bonnet peeps

BETHLEHEM , Pa. is a privately owned company founded in 1923 and located
in Bethlehem, PA.

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"
KooKoo Bear Kids store is located in The Shops of South Canton at 29 Oak
Street in Roswell, GA.
There will be a line of PEEPS(R) Plush Waddlin' Peepin' Chick and Bunny
Toys available through Avon USA + Canada.

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We carry an
incredible collection of infant and youth bedding, cribs, furniture,
chandeliers , lamps, rugs, artwork and other room dicor items. Rugs, curtains, wall hangings and much more provide all the
accessories for a child to have a beautifully designed haven for sleep and
play.

For More Information Contact:
Becky Boyd
MediaFirst PR - Atlanta
(770) 642 -2080
becky@mediafirst.

decorate cute

com" or
"http://justborn.com".

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, makers of
MARSHMALLOW PEEPS(R) brand candies, has developed a line of officially
licensed PEEPS(R) brand merchandise available this Easter , responding to
consumer requests and leveraging the brand's strength particularly as the
Easter icon.
PEEPS(R) Decorative Light Sets will be offered at Target.

clipart cute

"Our online business is tremendous and growing rapidly, but we often
had people coming to our warehouse wanting to pick -up their purchases and shop
for more!"
"We see a major trend in the retail business for 'neighborhood stores'
that don't carry the same mass produced products as mall stores and offer
customers one -of-a-kind items," said Joe Mediate, CEO of KooKoo Bear Kids., Tuesday through Saturday.com
PEEPS (R) Greeting Cards, Gift Wrap, Stickers, and Party Goods (plates,
napkins) will be sold at Wal-Mart .

decorate savers

, an online and
catalog marketer of upscale children's furniture and accessories, announces
the opening of its first retail store in Roswell, GA.m. and
6:00 p. Gifts for the new mother include soft
loungewear, spa slippers, and other items that offer rest and relaxation. The
award winning Web site enables online ordering and 24-hour shopping
convenience. For additional information,
visit http://www."
Just Born's licensed PEEPS(R) products will include an array of plush
products including Squeeze Toys, Baskets, Purses, Backpack Clips and Pens.
PEEPS(R) Italian Gold Charms can be ordered at
http://www.

rabbit informed

"We had an overwhelming customer demand to open a retail store that
offered an unparalleled shopping experience where people could touch and feel
our high quality merchandise," said Tara Mediate, president of KooKoo Bear
Kids. KooKoo Bear Kids features a signature yellow box with matching
grosgrain ribbon bow and handwritten gift card that indicates the arrival of
something special.

MARSHMALLOW PEEPS(R) Take on New Forms in Licensed Products This Easter

These products will be available at: Target, Shopko, Blockbuster, KayBee Toys,
BJ's, CVS, Eckerd , Brooks, Walgreens, Longs, Fred Meyer, Meijer, Ahold stores,
HE Butt, ShopRite, Kroger, Roundy's , Bashas', Mandees, Linens 'n Things,
Dylans, Claire's, Limited Too, Carlton's Cards, Community, Kerr , Garden Ridge,
Charming, Toys "R" Us, AAFES and Shoppers Drug.