Birthday Express Receives 2006 Party Retailer of the Year Award

About Celebrate Express, Inc.com), a company which
transforms kids' innovative ideas into commercial products.com. BKFK represents some of the most
brilliant young minds in America.

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With adults and kids across the country searching for the perfect
prank, April Fools' Day was a record-breaking traffic day for
FamilyFun.com holiday visitor highlights include:

Easter mini-site page views increased 180 percent over the
same holiday period in 2004. Submission
deadline is Friday, July 15, 2005.
Amazing Kids!, By Kids For Kids and KidzWorxx are trademarks of
their respective organizations.

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com, the leading kids' and family entertainment destination on
the Internet.com.bkfk.

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com

Produced by Disney Online, FamilyFun.
The Birthday Express Web site merits award-winning recognition for several
reasons. The company utilizes its branded Web
sites, BirthdayExpress. The
company's goal is to help busy parents celebrate the special moments in their
lives.

Art Writers/Education Writers

LOS ANGELES----Amazing Kids!(R) and By
Kids For Kids(TM) have kicked-off their first-ever Winter Holiday
Greeting Card Design Contest for kids and teens. Additionally, each winner will receive a set of their greeting
cards and BKFK Crayon Holders, a successful kid-invented product,
courtesy of By Kids For Kids, and a kids ' art frame from
Kidzworxx.

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com. Colorful and easy to navigate, it showcases over 150 children's
birthday party themes, more than 50 of which are exclusive to Birthday
Express.com and CostumeExpress. The Amazing Kids! website is the number
one website for "kids contests" and for stories about "amazing kids,"
based on its Google rankings. The website is also a highly regarded
resource for educators , publishers, journalists and other media
professionals from around the globe, interested in covering the
amazing achievements of children and teens.

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To make shopping easy, customers have the option to purchase a
variety of pre-assorted party packs. They'll also find a wide selection of
theme -specific activities and crafts, personalized banners, piqatas, favors
and toys.
"We are excited about celebrating the creativity of kids through
the American tradition of greeting cards," explained Norm Goldstein,
CEO, By Kids for Kids. BKFK inspires and rewards kids for
innovation excellence and encourages young people to pursue problem
solving in their education and careers.

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" Disney Online also produces
Disney.

com, complemented
by branded catalogs to offer products as complete coordinated solutions.

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org/cardcontest05.htm#top1. Winning designs will be announced on Amazing Kids!' and
By Kids For Kids' websites in August, 2005.

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com, a leading family resource Web site produced by
Disney Online, achieved record-breaking year-over-year traffic
increases surrounding recent holiday site features including
Valentine's Day, Easter and April Fools' Day.

The company currently operates three brands: Birthday
Express, which markets children's party products; Storybook Heirlooms, which
offers girls' special occasion apparel and accessories; and Costume Express ,
which markets costumes and accessories.

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com is the premier online
family resource for creative solutions, combining award-winning
content and related community features focused on great ideas ,
practical advice, and "fun stuff to do.
Celebrate Express is a leading online retailer of celebration products
serving families.com, Storybook.

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Since the beginning of
2005, FamilyFun has averaged 40 percent year-over-year growth with a
peak increase of 43 percent in April (comScore Media Metrix).
"Amazing Kids! is delighted to host yet another creative contest
giving kids a fun, challenging outlet for their endless creativity,"
said Alyse Rome, Founder and President of Amazing Kids! "We appreciate
By Kids For Kids' support, helping us bring kids' creative designs to
fruition.amazing -kids.

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FamilyFun.com Holiday-Themed Features Draw Record Visitor Traffic; It's No Prank: Popular Content Centered Around Valentine's Day Easter and April Fools' Day

Magazine, which recognized outstanding partyware retailers at
an awards banquet on March 10, 2006. The contest is hosted
by Amazing Kids ! on their popular kids' website (www.amazing-kids.

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Other FamilyFun. By Kids For Kids transforms
these ideas into commercial products where the kids earn self-esteem,
business experience and royalties.

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Business Editors/Entertainment Editors

NORTH HOLLYWOOD, Calif. Page views for the entire month of April were up 148.com features exciting neighborhoods that live
within the gates of Disney's virtual theme park, housing a variety of
wholesome, original content that consistently reflects the magic of
Disney.com is well known to busy parents as a comprehensive
"party solutions " destination.org)
and is sponsored by By Kids For Kids (www. Their
mission is to inspire creativity and excellence in children to help
them realize their potential.

About By Kids For Kids Co .

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Valentine's Day mini-site unique visitors increased by 17
percent over the same period in 2004. "Holidays are a time for families to
be together and it's heartening to know that FamilyFun .
Budding young greeting card designers, ages 5-17, are to create an
original Winter Holiday greeting card design and submit their design
to Amazing Kids! at: 1158 26th Street, PMB 485, Santa Monica ,
California 90403.com), is a
groundbreaking new venture entirely dedicated to inspire the
innovative spirit within every kid.

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----FamilyFun. Popular content areas included
crafts and basket activities , egg decorating and hunting
activities, recipes and decorations." The site's popular "Solution
Centers," which offer parents real answers in real time, include:
"Parenting," "Recipes," "Travel ," "Arts + Crafts," "Organize +
Decorate," "Games," and "Parties. Disney Online works closely with the Walt Disney Internet
Group, which provides integrated strategic and operational Internet
services for The Walt Disney Company's (NYSE:DIS) Internet
initiatives. KIRKLAND, Wash.

Contact:
Meghan Hardy
425-250-1064 x148
meghanh@birthdayexpress. Complete contest rules are on the Amazing Kids!
website: www. The cards will be sold by the non-profit organization Amazing
Kids! to raise funds for their programs during the Winter holidays,
2005.amazing-kids.

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Popular content areas
included easy-to-make Valentine cards, classroom gift ideas
and Valentine's Day family traditions. Disney. (Nasdaq: BDAY) was named 2006 Party
Retailer of the Year -- Online Party Store by the national party industry and
Greetings etc.org) is a children's educational
non-profit organization based in Los Angeles, California.BKFK.

Sites may include historical information , customs around the world, party planning tips, songs and game ideas, and celebration suggestions.

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com .

birthdays celebrations

The site also offers cake supplies and
recipes, and even dress-up costumes to round out the celebration . For more information, please visit CelebrateExpress.
Winners will be selected from six age categories , and winning
designs will appear on Amazing Kids!' Winter Holiday 2005 Greeting
Cards.

By Kids For Kids(TM) (BKFK(TM) + www.

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3
percent over the same period in 2004. Because in addition to products, it offers
extensive party planning information for each theme, including decorating
tips, menus, games and activities."
For more information about the contest or Amazing Kids!, visit
their website at: www.

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, Birthday Express, a
division of Celebrate Express, Inc.com

Sites listed in this category focus on celebrating birthdays.

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BirthdayExpress.

Amazing Kids! and ''By Kids for Kids'' Launch National Holiday Card Design Contest

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"Our number one goal is to exceed the expectations of our audience
as a useful and fun resource for family life," stated Emily Smith,
vice president of FamilyFun.com is a top
online destination for families who seek creative celebration ideas
and activities."

About FamilyFun.org

About Amazing Kids !

Amazing Kids! (www.