today announced the Company has launched its
redesigned website to better serve consumers and customers . You are invited to visit Dole's
websites: www.
"Shaq," as he is affectionately known by millions of basketball fans, was
also sworn-in today as an Honorary Deputy U.
Marshals.

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Dole Food Company Inc. Announces Launch of Redesigned Website

com) offers a farmer's market for the mind. The
potential risks and uncertainties that could cause actual results to
differ materially from those expressed or implied herein include
weather-related phenomena; market responses to industry volume
pressures; product and raw materials supplies and pricing; electrical
power supply and pricing; changes in interest and currency exchange
rates; economic crises and security risks in developing countries;
international conflict; and quotas, tariffs and other governmental
actions..

/ 2.

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Consumers can
also find recipes prepared in less than 30 minutes or ethnic cuisines.com reflects Dole's commitment to nutrition , nutrition
education and research. Dole markets a growing line of
packaged and frozen foods and is a produce industry leader in
nutrition education and research. Forward looking
statements, which are based on management's current expectations, are
generally identifiable by the use of terms such as "may," "will,"
"expects," "believes," "intends" and similar expressions..

2 kids

The Dole Nutrition Institute site
(www.com

This release contains "forward-looking statements," within the
meaning of the Private Securities Litigation Reform Act of 1995 that
involve a number of risks and uncertainties . Department of Justice, Office of
Juvenile Justice and Delinquency Prevention. According to the FBI , there is a "100 percent chance" of a
child or teen meeting a predator in a chat room."
Sheriff Brown said he was "honored and proud" to have Shaq as a Reserve
Deputy with the Bedford County Sheriff 's Office.

Kids_and_Teens 1.

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Guarding the 'Net; NBA All-Star Shaquille O'Neal Named Spokesperson for the Safe Surfin' Foundation; Made an Honorary Deputy U.S. Marshal

ICAC is supported by the U.S.

"Shaq will be a tremendous asset in helping law enforcement, parents,
and communities fight online crime and sexual exploitation of children.

tips teens

The vibrant new home page was created to re-enforce the consumer's
perception of Dole as a company that symbolizes freshness, quality,
trust, dependability , nutrition education and research, and customer
service.
Dole Food Company, Inc.S.

thai international

More
information on children's nutrition is also available at
www.dole5aday., with 2004 revenues of $5.) Sheriff's Office, where deputies on its
Internet Crimes Against Children Task (ICAC) Force are Special Deputy U.
Shaq will be helping the Safe Surfin' Foundation educate children, teens,
and parents about the dangers of online predators and how to avoid falling
victim online.

international add

Business Editors

WESTLAKE VILLAGE, Calif.com, features a flash-animated
introduction, a new home page , greatly enhanced recipe capabilities
(Recipe Central), Foodservice site and expanded product information .
Resources include an online newsletter, Food Facts A-Z, videos on
nutrition, the Dole Poll, an interactive quiz, a virtual Dole spa and
daily tips on nutrition.S.
"Today's criminals are hiding behind computer screens, fake names and
fraudulent identities, all with the intention of exploiting and harming our
youth," Shaq said.

The Safe Surfin' Foundation is a tax-exempt 501(c) (3) organization that
provides parents, teachers and school administrators, law enforcement,
community groups and librarians with the information and resources necessary
to keep children safe and their exploration of the Internet fun.

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( tips add ) 3.

benja international

The redesigned website, www.
Recipe Central offers consumers several search options to find
recipes that meet their culinary and nutrition needs.

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----Dole
Food Company, Inc.Dole. There are an estimated 77 million children and teens online
today who will likely visit one or more of the 40,000-plus chat rooms child
predators visit.
"Our greatest challenge is convincing parents, communities and kids that
the dangers out in cyberspace are very real and proactive active steps need to
be taken to protect and educate children and teenagers . Shaq's commitment to
this effort will help Safe Surfin' and law enforcement meet that challenge ,"
Sundquist said.

kids 4

WASHINGTON, NBA All-Star Shaquille O'Neal will be
guarding the 'Net and protecting kids from online crimes in his new role as
spokesperson for the Safe Surfin' Foundation .
To learn more about Shaq's involvement with Safe Surfin', tips for
protecting kids against online crime and other valuable resources, please
visit http://www.SafeSurfinCentral.org.

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Recipe Central is interactive with a feature that allows consumers to
rate the recipes.
Dole Kids is filled with fun activities that encourage children to
eat more fruits and vegetables and to be physically active. Further information on the factors that could affect Dole's
financial results is included in its SEC filings, including its Annual
Report on Form 10-K. Shaq is a Reserve
Deputy with the Bedford County (Va.

4.

thai add

com
Dole.Dolenutrition.3 billion, is
the world's largest producer and marketer of high-quality fresh fruit,
fresh vegetables and fresh-cut flowers.Dole5aday. "I'm proud to help the Safe Surfin' Foundation get the word
out to parents, kids and communities about Internet safety and to help law
enforcement track down and lock up sexual predators. and kids, and their parents , love him," Sheriff Brown
said.
Robin Sundquist, Executive Director of the Safe Surfin' Foundation , said
Shaq will help raise funds for public education programs, which will be
distributed nationwide through the ICAC Task Force network to keep kids safe
online and thwart sexual predators.

teens 7

"
Bedford County Sheriff Mike Brown, who was instrumental in having Shaq
named as the Safe Surfin ' spokesperson, said the Miami Heat star will resonate
well with today's youth.
"Shaq knows kids .

kids 4

Marshal.

flash thai

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- - kjjkjk

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