(NASDAQ:APII), a leading toy designer and
manufacturer of educational and positive, non-violent branded toys for
pre-school children through pre-teens, reported today that the
positive sales momentum continued through the first quarter of 2005.

com.

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About McDonald's
McDonald's is the leading global foodservice retailer with more than
30,000 local restaurants serving nearly 50 million people in more than 119
countries each day.

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Spyro A
Hero's Tail is also available for Nintendo GameCube.
For more information, visit http://www.

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"Kids will be very exited about the
handheld video games featuring Crash Bandicoot and Spyro the Dragon, based on
the popular video games.
For more information about the promotion, or more information about the
Crash and Spyro franchises, please visit http: //www.

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Action Products Reports Record First Quarter Revenue; March '05 Sales Increase over March '04

$1,762,800 in 2004, an increase of over 11%. The new ToddWorld
television series on TLC and Discovery Kids networks was recently
nominated for an Emmy(R) award.
"Crash and Spyro are among VU Games' most popular video game franchises'
and the video games are very popular among kids," said Ed Zobrist, Senior Vice
President, Global Marketing for VU Games.

international 11

Business Editors

ORLANDO, Fla.
March sales were $826,000 up from $809 ,000 in 2004, a gain of 2.
"We are on track to see more sales records set.
For more information on Action Products' toys, visit the Company's
web site at http://www.

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"Our two newly announced brands, Talking Stix(TM) and
ToddWorld(TM) are already resulting in preorders for late '05, and our
intentions are to see those brands on an increasing trend well into
subsequent years, with major breakouts in '06. Approximately 70 percent of McDonald's restaurants
worldwide are owned and operated by independent, local businessmen and women.mcdonalds.

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Actual results may differ materially from those projected
or implied in any forward-looking statements. The Company undertakes no obligation to
update or revise any forward-looking statement for events or
circumstances after the date on which such statement is made.com/mcdonalds. Its development studios and publishing labels include Blizzard
Entertainment (R), Radical Entertainment, Sierra(R) Entertainment and Massive
Entertainment(TM).

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adventure international

When Action Products brings these items to market, they will
be quality products and represent a high value to retail buyers and
consumers. This will create interactions with hundreds of thousands
of new families with young children beginning this year and going
forward resulting in increasing awareness for this wonderful and
educational series on PBS. Its products are marketed and sold worldwide to
specialty retailers, museums, toy stores, theme parks, attractions,
zoos, catalog companies, Internet retailers, and educational markets.

2 international

In the fall, VU Games will release Crash Tag Team Racing (TM) a unique new
addition to the Crash franchise that will allow players to combine cars and
combat each other on the racetrack. Crash Tag Team Racing will be available
for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game
system from Microsoft, Nintendo GameCube(TM) and Nintendo DS(TM). VU Games' library of over 700 titles features owned
intellectual properties including Warcraft (R), StarCraft(R), Diablo(R) and
World of Warcraft(R) from Blizzard Entertainment; Crash Bandicoot (R), Spyro
The Dragon(R), Empire Earth(R), Leisure Suit Larry(TM), Ground Control(R) and
Tribes (R). VU Games also maintains strategic relationships with industry
leading content partners, including NBC Universal and Twentieth Century Fox.

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2%. "We expect the return of space shuttle flights
in May to add sales to our Space Voyagers(R) brand and APII is
continuing to extend this brand with additional products and price
points.

About Vivendi Universal Games (VU Games)
Vivendi Universal Games (http://www.

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"
Action Products Int'l.com) is a global developer, publisher
and distributor of multi-platform interactive entertainment. The company is a
leader in the subscription-based massively multi-player online (MMO) games
category, and also holds leading positions in the PC, console and handheld
games markets.

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We have steadily been increasing our outlook and business
development plans to take us far beyond the current year.

About Action Products

Action Products International , Inc.apii. The McDonald's handheld games are based on VU Games' popular
Crash and Spyro video game franchises including Crash Twinsanity(TM) and Spyro
A Hero's Tail both available in stores now for PlayStation 2 computer
entertainment system and Xbox video game system from Microsoft.

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It is having a positive impact on
children. will announce full first quarter financial
results in the coming weeks followed by a quarterly management
conference call.

Vivendi Universal Games and McDonald's(R ) Partner to Offer Handheld Video Games Based on the Popular Crash and Spyro video games in Happy Meals and Mighty Kids

Also, this
fall the popular Spyro video game franchise will expand to include Spyro
Shadow Legacy on Nintendo DS(TM) where for the first time ever the franchise
will incorporate popular role playing game elements and introduce magic into
the adventure.

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Sales for the First -Quarter ending March 31, 2005 set a record
$1,961, 000 vs. Such statements may
involve risks and uncertainties, including but not limited to those
relating to product demand, pricing, market acceptance , the effect of
economic conditions, intellectual property rights, the outcome of
competitive products , risks in product development, the results of
financing efforts, the ability to complete transactions , and other
factors discussed from time to time in the Company's Securities and
Exchange Commission filings.vugames.

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Our current
preorder level is higher than at this time last year, and we are
continuing to roll out more new and exciting products," said Ron
Kaplan, President/CEO. is a multi brand designer and
manufacturer of educational and positive branded toys emphasizing fun.
Quality brands including JAY JAY THE JET PLANE Wooden Adventure
System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation
activity kits, Space Voyagers(R) ("The most authentic Space Toys on
Earth"), Wild Climbers(TM ) and Climb@Tron(TM) window-climbing animals
and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM)
wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity
Kits(R), a leading , award-winning specialty brand for kids' craft and
activity kits.com
Any statements that are not historical facts contained in this
release are forward-looking statements. McDonald's will support the promotion in each region with
multi-million dollar television campaigns, point-of-sale materials for
in-store use and online campaigns.vugames.

adventure kids

----Action Products
International, Inc .
This is an improved trend from February 2005, which recorded declined
revenue compared with February 2004, due partly to the later dates for
the American International Toy Fair.
The promotion is being offered for four weeks in each region including
territories throughout Europe, Australia , New Zealand, Hong Kong, Korea and
Taiwan.

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It is possible that the
assumptions made by management for purposes of such statements may not
materialize."
For the first time ever in McDonald 's Happy Meals and Mighty Kids Meals,
kids will experience the adventures with their favorite video game characters,
Crash Bandicoot and Spyro the Dragon, with these high-action interactive
handheld games.

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"We are anticipating the launch of 'Jay Jay Tours America' later
this month. McDonald 's to Participate in Promotion Featuring Handheld Video Games

LOS ANGELES, MAY 9 -- Vivendi Universal Games (VU Games)
today announced that it is partnering with McDonald's(R) to offer electronic
handheld video games based on the popular Crash(TM) and Spyro(TM) video games
franchises' in Happy Meals and Mighty Kids Meals worldwide.
Beginning May 13 and running through June 9, 2005, in North America ,
McDonald's Happy Meals and Mighty Kids Meals will include one of eight
different handheld video games featuring Crash Bandicoot(R) and Spyro the
Dragon(TM).

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