Fortunately , a simple test can detect the disease well before it becomes life
threatening.

cyke feels

This blood test, along
with a calculation of your glomerular filtration rate (GFR) will detect a
decreased level of kidney function. Results of this test should be
interpreted by your doctor. 339 (M) 617-335 -8136

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If left
undetected and untreated, chronic kidney disease leads to total kidney
failure, which requires life-long dialysis or a kidney transplant for
survival.
The mission of the National Kidney Foundation of Michigan is to prevent
kidney disease and improve the quality of life for those living with it."
Uta was introduced to competitive athletics at the age of 13.

Business Editors

ALBUQUERQUE, N.

feels wellbeing

Robert Provenzano, Chairman of the National Kidney Foundation
of Michigan. To slow or prevent the onset of kidney failure,
NKFM recommends adults:
* control blood pressure
* control cholesterol and weight
* not smoke
* visit a doctor at least once a year for complete testing

The NKFM estimates that 70 percent of statewide kidney failure cases
caused by diabetes and/or high blood pressure may be prevented or delayed with
early detection.

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From that
point on, her commitment to health and fitness has led her to victory at three
consecutive Boston Marathons, three Berlin Marathons, and a New York marathon.
Uta has also competed in the Olympics, broken her share of records, and has
been ranked Number 1 in the world in both the marathon and half-marathon. Beer
companies have a history of running ads loaded with content that is
very attractive to children and adolescents," says Bob McCannon, Vice
President of the independent Action Coalition for Media Education
(ACME). 6 Super
Bowl game, and write down which elements are appealing and persuasive.
The next day, dubbed "Media Literacy Monday" by ACME, classes will
discuss their reactions and findings.7 billion
to get kids to 'just say yes' to drinking, using sophomoric,
misogynistic humor, cute animals -- whatever works.

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March also marks the launch of a brand new statewide pilot program, "Dodge
the Punch," the male counterpart to the highly successful and highly visible
campaign, "Healthy Hair Starts with a Healthy Body.

You can also
email Uta for more information at uta@takethemagicstep.
Here are some sample questions from the lesson. It's a form of
electronic child abuse.

1600s hurts

National Kidney Foundation of Michigan urges blood test to detect
chronic kidney disease during National Kidney Month

ANN ARBOR, Mich.

Champion Marathon Runner Uta Pippig Launches New Health and Fitness Program

In it, Uta addresses such issues as:
* The effects of eating well -balanced meals and snacks throughout the
school day and how to prepare them
* TV time: knowing when to tune out and work out
* Physical fitness guidelines and ways to incorporate exercise into a
child's daily routine
* Fun workouts, including recommended running schedules for kids of all
ages
* How she took the magic step and started running as a young girl
* How she hopes to inspire and motivate children to experience the same
thrill

Similar segments in the Take The Magic Step(TM) program are designed
specifically around "Building a Healthy Lifestyle," "Motivation + Stress,"
"Yoga," and "Corporate Health and Nutrition .

antibiotic learns

Residents can contact the NKFM at 800-482-1455 to request more
information about chronic kidney disease prevention. The "Healthy Kids and Kidneys" program holds weekly
sessions, every Tuesday and Wednesday, through April 30. BOSTON, Three-time Boston Marathon Champion Uta
Pippig today unveiled a trademarked health and fitness program that she has
successfully developed and administered to professional athletes around the
world, making it available to the public for the first time as a tailored
training program to help people achieve healthy living goals. Take the Magic
Step(TM ) is the first step of that journey; the first step out the door.M----A national
non-profit group seeking to improve the nation's media questions
Budweiser's recent pledge to "make sure the types of situations we
(Bud) depict (in our Super Bowl ads) and the jokes we tell don't cross
the line of good taste. (Note, the lesson was
posted before Bud announced that it would run a prevention ad )

1. Did the Bud "prevention" ad have the same kind of humor,
cleverness, attractive people , music, attention getting devices and
entertainment values of the other Bud ads? Why not?

3 .

regenerative youthealth

The program, "Healthy Kids and Kidneys," is a
collaboration with Detroit Public Schools and Henry Ford Health Systems
School-Based Health Clinics. Each weekly session focuses on a
different topic relating to learning the importance of kidneys and their
functions, as well as strategies to maintain a healthy lifestyle, making
healthier eating choices and ways to increase levels of physical activity .com." More
curricula is available at www.

hurts feels

The NKFM urges all adults to take notice this March in
celebration of National Kidney Month.
"If students don't receive this information," says McCannon , "not
only do they know less about the most powerful medium, but we allow
the beer barons to monopolize the socialization of our kids.

healthstar afraid

, More than 20 million Americans
(one in nine adults) are living with chronic kidney disease (CKD), and another
20 million more are at risk, according to the National Kidney Foundation of
Michigan (NKFM).
"Busy lifestyles and an enormous amount of information on what is and
isn't good for you can make the task of getting healthy feel overwhelming,"
Uta said.

cyke 1600s

Not only does CKD affect almost 70,000 Detroit residents,
but it is the 7th leading cause of death in Michigan for African Americans.utapippig. The activities ask
children and teens to carefully view beer ads during the Feb."

About ACME

ACME is a member-supported, independent, nonprofit organization
based in Albuquerque, N.

regenerative wellbeing

Chronic kidney disease is defined as the presence of kidney damage or a
decreased level of kidney function for three months or more.
The program is designed to help 4th through 6th graders, as well as their
parents, learn the importance of kidneys and keeping them in good physical
shape through exercise and healthy eating.

hurts healthstar

ACME's free 'Tackling the Super Bowl Beer Barons' curriculum,
developed with the New Mexico Media Literacy Project, helps children
and teens think about how beer companies try and shape kids'
consumption.acmecoalition .

(1) -- Bob Lachky, vice president for brand management and
director for global brand creative at Anheuser-Busch, NY Times,
1/26/05

bam wellbeing

In February 2004, the NKFM began presenting this
innovative prevention program to the students and parents at Hutchins Middle
School in Detroit .

vaccinated afraid

NKFM Outreach Program Saves Lives Through Prevention
NKFM is also sharing this prevention message throughout the year with a
community outreach program.
Uta believes that a healthy way of life is attainable for people of all
ages and she intends to offer the program in individual sessions as well as in
seminars, classes and clinics for amateur athletes, business professionals ,
students, companies, and charitable organizations around the world. For more information about Uta Pippig's Take the Magic Step(TM)
Health and Fitness program, call 561-544-4618, or go to
http: //www.

Contact:
Doug Bailey, Rasky Baerlein Strategic Communications
(O) 617 -443-9933 ex.nmmlp.

hurts vaccinated

"If caught early enough, chronic kidney disease can be
successfully treated and even prevent associated complicating factors, like
cardiovascular disease and anemia.org . Uta is particularly
concerned about the growing problem of obesity in children today and the lack
of exercise in their daily lives.com and click on Take the Magic Step(TM).org
website and download the free classroom materials.

happens wellbeing

One of the segments in the Take the Magic Step(TM) program is specially
designed for parents and educators, and focuses on creative ways to
incorporate healthy habits into kids' busy lives.

ACME Super Bowl Lesson Tests Budweiser's Pledge to `Clean Up' Its Super Bowl Advertising

org
According to University of New Mexico Medical School pediatrician
Victor Strasburger, an ACME advisor and expert on adolescents, alcohol
and the media, "Every year, the alcohol industry spends $5.

healthstar feels

"

MEDIA AVAILABILITY: Uta will be attending many of the events around the
109th Boston Marathon and will be available for interviews in Boston April
14th to 19th.

happens pedi

There are subcategories for emotional health, dental health, specific conditions and diseases, first aid, and nutrition.

learns afterwards

One in Nine Michigan Adults Live With Chronic Kidney Disease; 20 Million More Americans at Risk

Did the ad encourage people to drink less or to get someone
else to drive them so that more people could get smashed? Do alcohol
companies like designated drivers?

Teachers and students can go to the http://www.

feelings 1600s

Those at highest risk for chronic kidney disease include
people with diabetes, high blood pressure, or a family history of chronic
kidney disease; age 60 or over; and individuals who are African American,
Hispanic American, Asian American or American Indian." "Dodge the Punch" will
train and support barbers in African American barbershops to talk to their
clients about monitoring and preventing high blood pressure, diabetes, and
ultimately chronic kidney disease.nkfm.M.

pediatrician hurts

To
learn more about the National Kidney Foundation of Michigan visit their web
site at http://www. Thousands of teachers downloaded the lesson last year.

youthealth depressed

"Chronic kidney disease usually causes no symptoms until it reaches an
advanced stage, but painless, simple testing can be done to detect the disease
early," said Dr."

A Simple Test Can Save Lives
Detecting CKD is as simple as taking a blood test. "It is my goal to bring the important information to the surface and
help people set and achieve realistic and lifelong goals. Why did Bud only play one prevention ad out of so many others
it ran?

2.

The Health category features information and activities to help kids and teens learn about physical and emotional health, including safety, fitness, and healthy lifestyles.

rodale hurts

The multi -tiered program, called Take the Magic Step(TM), has helped train
some of the world's top professional athletes and utilizes disciplines and
techniques drawn from Uta's knowledge and experience with proper nutrition,
yoga, exercise, training and stress management."(1)
"With millions of American children watching, the Super Bowl is
the single most important media venue for the beer industry. ACME has created a network of educators,
health professionals, journalists and other citizens using curriculum
aides, conferences and events to help citizen and consumers pay closer
attention to the real purpose and impact of news and advertising
messages.