The New Orleans AIDS Task Force will
coordinate with the Orleans Community Planning Group to administer on-site
counseling and HIV testing.com,
and a free resource and referral service. Information on HIV/AIDS is available
at http://www.

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In 2000, the campaign launched a
grassroots initiative to complement the on-air and online components of Rap-
It-Up., a Fortune 500 company, is a multi-service
broadband communications company with approximately 6.
Among those who have already had sex, 73% said they were more likely to use
condoms, 69% said they were more likely to talk with a partner, and 65% said
they were more likely to get tested for STDs because of the campaign.

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com and available
through MTV.org, the Foundation's free
health information service.

Information includes sexuality, emotional health and wellbeing, substance abuse, fitness, and nutrition.

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The partnership includes special
programming , public service advertisements (PSAs), online content on bet.3 million basic cable subscribers.cfm
The multi-faceted Fight For Your Rights: Protect Yourself campaign
includes targeted public service announcements (PSAs); extensive online
resources housed at http://www. The campaign has been recognized by the National Academy of TV
Arts + Sciences for the last three consecutive years with the Emmy for the
best national public service campaign, and last year was awarded, along with
its parent company, Viacom, a Peabody Award for the initiative. In 2001, MTV launched Fight For Your Rights: Take A Stand
Against Discrimination. MTV Networks also operates and offers joint
ventures, licensing agreements and syndication deals whereby its programming
can be seen worldwide.

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S. BET is a
dominant consumer brand in the urban marketplace with a diverse group of
branded businesses: BET. Our research shows these messages are
being heard.S.

MTV Networks owns and operates the cable television programming services
MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1,
CMT: Country Music Television, and Spike TV, as well as The Digital Suite from
MTV Networks, a package of thirteen digital services, all of which are
trademarks of MTV Networks.

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Although African-American teens
make up only 15% of U. The BET Network
reaches more than 80 million households according to Nielsen media research,
and can be seen in the United States, Canada and the Caribbean.5, KNOU FM, is owned and operated by On Top Communications LLC. The full
report is available online at:
http: //www.kaisernetwork.

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5, KNOU FM
Hot 104."
In a national survey conducted by the Foundation in 2003, more than one in
two (59%) 16-to 24-year-olds nationwide recognize the campaign, and many say
they have acted on what they have seen. Parental permission was obtained for respondents under age 18.mtv.

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Mad Linx, host of BET's RAP CITY, will host the
block party featuring performances from some of today's hottest hip hop and
R+B artists. The campaign was nominated for
an Emmy for Best National Public Service Announcement in 2002 and 2001, and
has received numerous other awards, including the 2002 Cable Positive POP
Award for Outstanding Newsmagazine Series, the 2002 CTPAA Joel Berger Award,
the 2002 NAACP Image Award, the 2002 Academy of Television Arts + Science TV
Cares "Ribbon of Hope" Award, and the 2002 NBACA Community Service Award. "Our goal with our pro-social campaigns , including 'Protect
Yourself,' is always to empower young people by giving them the tools they
need to make informed decisions.

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Today's disturbing statistics have shown that African Americans account
for the most AIDS diagnoses, people estimated to be living with AIDS, and HIV-
related deaths than any other racial group.

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According to the Kaiser Family Foundation, African Americans in the
state of Louisiana accounted for 69% of the state's newly-reported AIDS cases
in 2003."
Since its launch in 1997, BET's Rap-It-Up Campaign has tested over 5,800
people nationwide for HIV infection; managed over 988,000 calls to the Rap-It-
Up toll-free hotline; hosted community teen forums for over 8,600 youth; and
reached millions of viewers via HIV-related programming on the BET Network ,
including award-winning news specials, documentaries and public service
announcements.
"We are very proud of the impressive results that our partnership with
Kaiser has produced and look forward to continued success with our 'Fight For
Your Rights' campaign," commented Van Toffler, President , MTV Networks Music +
Logo Group. In addition to sexual health
PSAs that will air multiple times daily throughout the next year, new targeted
PSAs will debut during top-rated programs including the Video Music Awards and
MTV Movie Awards.

Henry J. Kaiser Family Foundation is a non -profit, private operating
foundation dedicated to providing information and analysis on health issues to
policymakers, the media, and the general public.

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Media Opportunities: Coverage of Concert and Block Party Activities;
Interview + Photo Opportunities with BET Talent,
Concert Performers, BET Rap-It-Up Representatives,
KNOU Radio Personalities, and Event Partners. The
nation's third-largest cable television provider, Cox offers analog cable
television under the Cox Cable brand as well as digital video service under
the Cox Digital Cable brand, featuring advanced services including digital
video recording, high-definition television and video-on-demand. As Part of Fight For Your Rights: Protect Yourself Campaign, Partnership Is
Renewed for 9th Year

More Than One Million Viewers Have Called Campaign's Hotline;
Nearly 100 Million Viewers Have Seen Sexual Health Programming

NEW YORK, MTV: Music Television and the Kaiser
Family Foundation today announced they have extended their partnership to
promote sexual health among young people. "To reach young
people with the information they need to make wise decisions, we realized long
ago that we needed to go where they go. Originally
launched in 1999 with the Take A Stand Against Violence campaign, "Fight For
Your Rights" is an MTV series of yearlong comprehensive on -and-off air
campaigns, designed to educate and empower young people about the issues that
concern them most.

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Among those scheduled to perform are Trillville, Paul Wall, Do
or Die, Gucci Mane, Choppa, Nappy Headz, Dizzy, 10th Ward Buck, Faster Boyz
and many more.com, the Number 1 Internet portal for African
Americans; BET Digital Networks - BET Jazz, BET Gospel and BET Hip Hop,
attractive alternatives for cutting-edge entertainment tastes; BET Event
Productions, specializing in a full range of event production services,
including event management, venue selection, talent recruitment , sound,
lighting and stage production; and BET Books, the nation's leading publisher
of African -American themed romance novels under the Arabesque imprint which
also publishes compelling fiction under the Sepia imprint and inspirational
fiction and nonfiction under the New Spirit imprint.7 million total
customers, including approximately 6. The most recent special, "The
Campus Guide to Safer Sex," premiered on World AIDS Day 2004 and followed MTV
News correspondents Gideon Yago and SuChin Pak as they toured colleges across
the U.

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On Top is headquartered in Lanham, Maryland and owns and operate radio
stations in four markets.

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com)
Cox Communications Inc. Local cable
advertising , promotional opportunities and production services are sold under
the Cox Media brand. Through our partnership with Kaiser, we are
thrilled to help give young people control of their sexual health ."
"With more than one in two new HIV infections occurring in this country
among people under the age 25, and the impact of other STDs even greater,
sexual health is an issue of foremost concern for America's youth," said Matt
James, Senior Vice President, Kaiser Family Foundation. It is not associated with
Kaiser Permanente or Kaiser Industries.

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kff.org/entmedia/Reaching-the-MTV-Generation .com; and longform programming, which has included documentaries on
abstinence, HIV/AIDS prevention , sex education, sexual politics, and STD
prevention.

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"These devastating statistics reflect the urgent need to educate
communities that HIV is 100% preventable," said Vikki Johnson, BET's Manager
of Public Affairs. The first MTV News
report, pegged to National Condom Day, premiered yesterday and addresses some
of the myths and misconceptions many young people have about sexual health.

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Program elements include teen forums, mobile HIV testing events, and a
middle and high school curriculum on HIV/AIDS. Cox is an investor in programming services including
Discovery Communications Inc.

In addition, there have been more than one million calls to the campaign's
toll-free hotline (1-888-BE SAFE 1), through which callers can receive
additional information or be connected to a counselor at the Center for
Disease Control + Prevention. Among young people who saw the
campaign and have not had sex, 66% said they were more likely to wait to
become sexually active because of the partnership's PSAs and programming. In addition to the MTV News reports, Kaiser and MTV will
also co-produce at least one long-form documentary on a topic of protecting
young people's sexual health .

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KNOU Rap-It-Up Block Party Features Free Concert
and On -site HIV Testing

WASHINGTON, BET's Rap-It-Up brings its award-
winning national HIV/AIDS public awareness initiative to New Orleans to
sponsor the Annual KNOU Block Party on Sunday, May 29 from 2 - 7 p. to find out how young people are protecting themselves and dealing
with STDs, HIV /AIDS, and unintended pregnancy.
To date, the partnership has produced more than 50 unique PSAs, and more than
two dozen longer-form programs.FightForYourRights.

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B), is the nation's
leading television network providing quality entertainment, music, news and
public affairs programming for the African -American audience.FightForYourRights.mtv. Kaiser Family Foundation
The Henry J.

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teens, they account for 65% of newly-reported AIDS
cases.

ABOUT RAP-IT-UP
Since 1997, the Kaiser Family Foundation and BET: Black Entertainment
Television have partnered on an extensive public education campaign to inform
young people about sexual health issues, including HIV/AIDS and other
sexually -transmitted diseases (STDs).

About Hot 104.

MTV and Kaiser Family Foundation Extend Sexual Health Information Partnership for Young People

The
National Survey of Teens and Young Adults on Sexual Health Public Education
Campaigns was a nationally representative, random-digit-dial telephone survey
of 1,100 young people age 16-24, conducted from January 27 through April 6,
2003.
The most recent PSA campaign, "Get Perspective," featured young people
talking candidly about sexual health issues.

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CT at
Marconi Meadows City Park." The BET cable network airs on
Cox Communications ' channel 22, as part of the local cable provider's overall
line-up.cox. Cox Communications is a wholly -owned subsidiary
of Cox Enterprises Inc.

Since 1997, MTV and the Kaiser Family Foundation have partnered on an
Emmy- and Peabody Award winning public education campaign to inform young
people about sexual health issues, including HIV/AIDS and other sexually
transmitted diseases (STDs).

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The KNOU Block Party is free to the public and will provide numerous
activities for event attendees , including a concert, community vendors,
premium giveaways and free HIV testing. BET's Mad Linx and event partners will also be on hand to
mingle attendees. Commercial voice
and data services are offered via Cox Business Services. On Top Communications is a minority owned and
operated company dedicated to serving the African-American communities in each
of its markets.
For more information , please visit http://www.com. In 2002, the effort became Fight For Your Rights:
Protect Yourself , which includes special programming; public service messages;
one of the most comprehensive sexual health websites for youth; grassroots
events and advocacy opportunities; and an extensive resource and referral
service, including a toll-free hotline and sexual health guide.kff.

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BET Cox Communications of New Orleans and Hot 104.5 FM Bring Award-Winning Rap-It-Up Campaign to New Orleans on May 29

"The Rap-It-Up Campaign has made a
tremendous impact nationwide, and we are proud to be the local company who
helped bring it to the New Orleans community. Cox provides
an array of other communications services including local and long-distance
telephone under the Cox Digital Telephone brand, high -speed Internet service
under the Cox High Speed Internet brand, and home networking.

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m. "Through Rap-It-Up's grassroots efforts, BET is able to
work directly with at risk communities to provide the information and
resources necessary to raise awareness of HIV/AIDS, and to help young adults
change their sexual behavior in order to curb this deadly trend.

ABOUT BET
BET , a subsidiary of Viacom, Inc. This marks the ninth year of
collaboration between MTV and Kaiser on the Emmy and Peabody Award-winning
"Fight For Your Rights: Protect Yourself" campaign, a joint effort to inform
and empower young people on sexual health issues, including such issues as
HIV /AIDS and other sexually transmitted diseases (STDs), responsible sexual
health decision-making, abstinence , and more open communication with partners,
providers and parents.
Kicking off the renewed partnership, MTV News will produce a series of
sexual health news segments to air throughout the year.org, and a daily news summary report on developments in
HIV/AIDS is available on http://www .

This category includes sites that provide information, tips, guides, and activities to help teens learn about health.

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Partnering with Rap-It-Up for the community effort
will be KNOU-FM, Cox Communications , MTV/BET Networks, and the New Orleans
AIDS Task Force.
"Recognizing the startling HIV/AIDS statistics in our local community, we
knew that getting involved in this event could help make a difference," said
Cox Communications' Steve Sawyer. (NYSE: VIA; VIA.

About Cox Communications (http://www.
The joint campaign's critically acclaimed sexual health programming has
been seen by nearly 100 million viewers since the partnership began in 1997.