"I couldn't stay in shape without exercise .

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Kids and Calcium: New Solutions to a Chronic Problem

Experts Call for Action in Building Stronger Bones
The Surgeon General's first-ever Report on Bone Health and Osteoporosis
estimates 10 million Americans have osteoporosis, and 34 million are at risk
of the debilitating bone disease . The government's acknowledgement that nutrition and
exercise are the best way to a healthy lifestyle may have sparked new
guidelines, but 4.

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"That's why I'm excited about
Kraft Macaroni + Cheese with double the calcium. Kraft Macaroni + Cheese now with
double the calcium is part of Kraft's commitment to providing people with
products that meet their taste and nutrition needs. (NYSE: KFT ) is a global leader in branded foods
and beverages."
At no other time has the importance of both nutrition and exercise been as
evident.

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It's a win-win meal solution
for moms and kids because it provides calcium kids need in a food they already
enjoy, and it's an easy and convenient dish parents can feel good about
serving their families. "Exercise is the key for many people because
it provides a way to achieve and maintain weight loss. Follow these general
guidelines:

-- Eat 5-6 small meals per day.

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(1) - National Institute of Health, Why Milk Matters , Aug 1998
(2) - Double the calcium of Regular Macaroni + Cheese Dinners

About Body-for-LIFE
The Body-for-LIFE plan is the product of EAS, a leading science-based
nutrition company based in Golden, Colo. The program underlines the
benefits of a healthy lifestyle in which nutritional eating, coupled with
weight training and cardio, all contribute to one's success .

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While obesity in America has doubled in the past
two decades, there are millions of people like Adair -- from every age group
and geographic area -- who have adopted Body-for-LIFE and sustained their
weight loss.bodyforlife.

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"
Each one cup serving of Kraft Macaroni + Cheese is an excellent source of
calcium and a good source of protein, iron and five other important nutrients. It also predicts the incidence of bone
disease will reach its highest number in history if the current trend
continues and issued a call-to-action for kids to get more calcium, vitamin D
and physical activity early on. Joy Bauer has the following tips to create a
kid-friendly bone-building routine:

-- Make the most of mealtime. I eliminated fat, then I eliminated carbs,"
Adair says.

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Toss vegetables and lean meats, such as
chicken or extra lean ground beef, into Kraft Macaroni + Cheese with
double the calcium to boost other nutrients kids don't get enough of
in their diet
-- Combine a cup of low-fat yogurt and fruit into a parfait or smoothie
for a quick and delicious breakfast
-- Pack two sticks of part-skim string-cheese in their lunches or have
them ready in the car after school or soccer practice for a fun and
tasty calcium boost
-- Make orange juice popsicles for a refreshing treat after school
-- Make pudding with low-fat or fat-free milk for an after dinner snack

Kraft 's Commitment to Improved Nutrition
Kraft has long been a leader in products that help consumers eat and live
better, offering a range of alternatives.com/cgi-bin/prnh/20050118/CGTU026 )
While calorie-counting and fad diets have lured people in for years, the
majority who try either method have not successfully maintained weight loss
without exercise. On the program, she has been able to
achieve the kind of transformation that altering her eating habits never
produced. According to Health and Human Services Secretary Tommy Thompson, two
out of every three Americans are overweight or obese, and one out of every two
doesn't get enough exercise.

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Kraft
Foods markets many of the world's leading food brands, including KRAFT cheese,
JACOBS and MAXWELL HOUSE coffees, NABISCO cookies and crackers, PHILADELPHIA
cream cheese, OSCAR MAYER meats, POST cereals and MILKA chocolates, in more
than 150 countries. The program underlines what the
federal government has recently suggested ."

Everyday People Take Part
Kelly Adair, a working mother from Omaha, Nebraska, has followed
Body-for-LIFE for the past seven years.

How It Works
Starting the Body -for-LIFE program is simple.

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New Food Guidelines Coincide With Body-for-LIFE Plan

newscom. Follow the
palm/fist portion control rule.

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Kraft(R) Macaroni + Cheese Now With DOUBLE the Calcium

NORTHFIELD, Ill.
(Photo: http://www. Add a
portion of vegetables with at least two meals daily.com .

biomolecules antioxidants

Kraft Foods is the largest branded food and beverage company
headquartered in the United States and the second largest worldwide., Director of the Center for Human Nutrition
at the University of Colorado.

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pyramid schoolchildren

To help
parents help their kids get the calcium they need to build and maintain strong
bones, Kraft has doubled the calcium(2) in a traditional favorite -- Kraft
Macaroni + Cheese -- so kids can get the nutrition they need in a food they
already love. It takes less than 4 hours per week. The program best-selling author Bill
Phillips created lives on and is now shifting into high gear as fad diets lose
their cachet amid mounting evidence that they flagrantly violate the basic
building blocks and needs of human physiology.

This means getting enough vitamins, minerals , and fiber in each meal, but not taking in more calories than are needed for energy and growth.

eaten biomolecules

"I don't think it's possible to maintain a healthy weight without
exercise," says James Hill, Ph.

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Additionally, when prepared according to the "Light Preparation" instructions
using fat-free milk and margarine, each serving is 60 percent lower in fat and
20 percent lower in calories than the classic preparation."

Kid-Friendly Calcium Solutions
Building calcium into mealtime and in-between snacks can help boost
calcium throughout the day. To learn about other
healthy options please visit http://www.
For 10 years the Body-for-LIFE program has operated as a nutrition and
exercise hybrid. More than 2 million
people following Body-for-LIFE have been able to transform their bodies and
their lives by coupling nutritious eating with both cardio and weight
training .D.

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"Parents need new, kid-friendly food and fitness solutions to this chronic
problem to ensure kids can build a solid foundation for their future. It's not rocket
science.

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Kraft Foods Global Inc.5 million readers of the best-selling book Body-for-LIFE
already knew them.
-- Get active! Alternate days of cardio exercise and weight training for
6 days each week .

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, Almost 90 percent of teens don't
meet the recommended daily intake for calcium(1), yet experts are calling for
kids to get even more.kraftfoods., After 13 years of the same
suggested food and nutrition standards, the Food Guide Pyramid collapsed last
week as the federal government announced new guidelines for nutrition and
health.

The complete program guide is free and available by calling
1-877-Body4Life or visiting http://www.

Good nutrition means eating a well-balanced diet every day.

caffeine biomolecule

"When you consider 90 percent of bone mass is formed by the age of 17,
it's critical that kids begin building strong bones early on," says Bauer. Exercise a Necessary Component of Nutrition

GOLDEN, Colo. The Dietary Guidelines for Americans 2005 encourage people
to partake in at least 30 minutes of exercise per day in addition to consuming
a diet richer in fruits , vegetables and whole grains.

schoolchildren antioxidants

com . Body-for-LIFE has been
preaching the value of both for years .
-- Eat a portion of protein and carbohydrates with each meal.

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The 2005 USDA Dietary Guidelines highlight calcium as
a "nutrient of concern" among children and adolescents and increased the
recommended dairy servings to three per day (ages eight and up).
"I tried dieting for years.

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"As a registered dietitian and mom, I know the challenges of making sure
kids eat right and get the nutrients they need to grow up strong," says Joy
Bauer, MS, RD and author of Cooking with Joy. With Body-for -LIFE,
there's a balance.

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By eating healthy and exercising, you are able to see
greater changes that you can sustain for a lifetime.

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Unlike years past, this plan urges Americans to incorporate more
exercise as part of their daily routine.