com/cgi-bin/prnh/20050804/LATH056LOGO

'Do a Good Deed for Children in Need'

SANTA ANA, Calif..org.

Children look to adults around them for coping
strategies and reassurance.

peers recognizing

Olive Crest's
outreach serves California, Nevada, and the Pacific Northwest. Any child, whether personally involved or exposed to media
coverage of a natural disaster, may experience physical or emotional trauma
related to the event. Be an empathetic
and non-judgemental listener .

2.

feelings recognize

hitting monitored

Klothes For Kids is a community-based holiday clothes drive to benefit
children in need.. Normal
daily activities maintain the familiarity of a stable environment. Find peers
for the child to play or hang-out with.

hitting abuser

Klothes For
Kids(TM) is a registered trademark of Dress for Success Cleaners. For
information call 1-800-550-CHILD (2445) or visit http://www.olivecrest. The disaster is a double-whammy for kids already stressing about
being back at school. Braaten

Braaten offers the following advice:

1. Listen -- Allow the child to express fear and anxiety .

feelings whatever

"Klothes For Kids is a great way for Dress For Success Cleaners, Vons and
the communities we mutually serve to work together to help deserving kids go
to school in nice clothes, stay warm , and feel good about themselves", said
Dress For Success Cleaners Chief Operating Officer Bruce Stegmaier . A
sense of impending doom or panic can affect some children; reassure them as
best you can, tell them that you are there for them.

feelings monitored

ABOUT VONS, A SAFEWAY COMPANY
Safeway Inc.
(Click here for details)
"A child's reaction will vary depending upon exposure to the event and
their personality.

friend grabbing

Clothes will be donated to Olive Crest Homes +
Services for Abused Children.
The company's common stock is traded on the New York Stock Exchange under the
symbol SWY. Olive Crest is dedicated to Preventing child abuse, to Treating and
Educating at-risk children and to Preserving the family .
Helping children deal with the aftermath of
Hurricane Katrina is an immediate priority, says child psychologist Ellen
Braaten, Ph.D. Be on guard and help them understand their feelings and reactions.

overcome identifies

http://www. Reassure -- Try to remain calm, especially when watching the news or
talking to others.

This category lists information on what abuse is, how it affects families and individuals, where to get help if you are the victim, and what to do if a friend is the victim.

yelling bullying

The company operates 1,802 stores
in the United States and Canada and had annual sales of $35. "Reactions to the event can be immediate, or occur days or weeks
later. Parents should monitor their child's behavior and
discuss any concerns with a pediatrician, teacher or suitably qualified
professional .

overcome hotline

Whatever shape or form abuse takes, it is always wrong.

abusive monitored

ABOUT OLIVE CREST HOMES + SERVICES FOR ABUSED CHILDREN
Since 1973, Olive Crest Homes + Services for Abused Children has been a
leader in providing care for abused, abandoned and severely neglected
children.. "One Life at a
Time .

friend identifies

PRESS RELEASE Helping Kids Cope With Disaster -- Listening and Reassurance Key to Recovery Says Child Psychologist

If
appropriate, suggest that the child come with you to make a charitable
donation . Don't expect kids to be brave or tell them not to cry. Some
senses in particular can evoke painful memories; for example, images and
smells.
Remind them of past fears they overcame and how strong they are. "Over time children will
recover and face the future again.

Abuse comes in many forms.

grabbing friend

"The child welfare system needs the support of the corporate
community, and through this program , we can positively impact thousands of
children.

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Vons Dress For Success Cleaners and Olive Crest to Provide Klothes For Kids(TM)

In the Vons stores that offer Dress For Success
Cleaners in -store dry-cleaning services, customers will also be able to donate
"gently used" coats and sweaters that will be cleaned for free. and now we are pleased to
partner with Vons in Southern California and Las Vegas to collect new clothes
and gently-used coats and sweaters for donation to Olive Crest Homes and
Services for Abused Children. "We are deeply grateful to
Vons, Pavilions, and Dress For Success Cleaners for their incredible support.

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. As recovery operations continue in affected
areas , parents and teachers can help rebuild kids' lives gradually. Whether the child is three or 13, give them
an opportunity to ask questions and talk about the event. Answer questions appropriately stressing positive
solutions, such as, the recovery underway and helping others.

yelling identifies

"
"Vons is proud to partner with Dress For Success Cleaners and Olive Crest
to support a program that provides life's basic necessities to the most
vulnerable in our communities," Daymond Rice, acting director, public affairs
for Vons said. is a Fortune 50 company and one of the largest food and drug
retailers in North America based on sales.

bullying identifies

"

ABOUT DRESS FOR SUCCESS CLEANERS
Dress For Success Cleaners, "The Supermarket Dry Cleaner(R)", is the only
national provider of in-store dry cleaning and laundry services for
supermarkets.8 billion in 2004. Explain that feeling bad, sad, angry or guilty is normal.

3.

fault abuser

Based in Santa Ana, California, the company operates hundreds
of locations exclusively and conveniently inside supermarkets. However, don't
push them into talking.

whatever affects

Emotional recovery may take months or even years," says
Braaten. Parents can provide
extra hugs and try to maintain, where possible, a normal routine. Recover -- "With adult involvement children can develop positive coping
skills and overcome catastrophic events," says Braaten, author of "Straight
Talk about Psychological Testing for Kids"."

And it is not the victim's fault.

feelings fault

"
"In addition to providing clothing for at-risk children and teens,
'Klothes for Kids' is bringing much needed awareness to the silent epidemic of
child abuse and neglect that affects all of our communities, " said Donald
Verleur, Chief Executive Officer, Olive Crest.

It may be emotional, physical, sexual , or a combination of these.

speers fault

, Dress For Success Cleaners
(DFS), which operates hundreds of dry cleaning and laundry locations
exclusively in supermarkets nationwide, is pleased to announce that it has
launched its first west coast Klothes For Kids clothes drive for needy
children in partnership with southern California-based supermarket retailer
Vons, a Safeway Company.

whatever hideout

"

About Dr.

hotlines friend

We've
collected back-to school clothes for needy children in Pennsylvania and Ohio,
clothes for hurricane victims in the southeast .

abuse yelling

newscom . The program will be available through December 23 at all
316 Vons supermarkets throughout Southern and Central California and Las
Vegas. Customers will be able to donate new clothes of all kinds for kids'
ages infant through teen. Olive Crest does great work and we are proud to
be associated with them." (R)
Olive Crest continues to promote the safety and wellness of children and
families through innovative programs including specialized education, foster
and adoption, family preservation , and residential homes.