"I figure I only have four or five years left of being the most dominant
player in the NBA, so this might be the only time some of these future All
Stars get to take me to the hole," said Shaq. "The talent of these Hot Shots
gets better and better every year and I wouldn't be surprised if one of them
takes my 'MDE' nickname a few years down the road."
"The Nestle Crunch brand is all about style, attitude and individuality,"
said Tricia Bowles, Manager , Public Relations, Nestle Confections + Snacks. That's what "Nestle.

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"Put those qualities in the hands of a basketball player with skills and you
have a Nestle Crunch Hot Shot.

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All entries must be
received by and contest ends 7/15/05.

Restaurant Writers/Business Editors/Food/Beverage Writers

WILBRAHAM, Mass.
Now Friendly's is offering guests three Colossal Burgers with
great big flavor that's guaranteed to tempt the taste buds of anyone
who's been craving the perfect burger .

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He's big, he's strong and he's the self-proclaimed Most
Dominant Ever (MDE). During the
camp , winners will have a once-in-a-lifetime opportunity to show off his/her
moves to three-time NBA world champion and 2004 NBA All-Star MVP, Shaquille
O'Neal. Well-known Nestle brands include: Nestle(R ) Toll
House(R), Nestle(R) Nesquik(R), Nestle(R) Coffee-mate(R), Nestle(R) Good
Start(R), Stouffer 's(R), Stouffer's(R) Lean Cuisine(R), HOT POCKETS(R) and
LEAN POCKETS(R) brand sandwiches, Nescafe (R), Nescafe(R) Taster's Choice(R),
Libby's(R) Juicy Juice(R), Buitoni(R), PowerBar(R), Nestle(R) Crunch(R),
Nestle(R) Butterfinger(R), Wonka(R), Purina(R) Dog Chow(R) and Cat Chow(R),
Purina (R) Friskies(R), and PURINA(R) Tidy Cats(R) and Tidy Cats Crystals(R)."
And for a limited time, burger lovers can top their meal with the
ultimate dessert indulgence--a free Happy Ending Sundae with
Friendly 's new Nutty Caramel Crunch ice cream.

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Friendly's featured Colossal Burgers, with a free sundae made with
Nutty Caramel Crunch ice cream or any other fabulous Friendly's
flavor, will be available through July 3, 2005. The
company also manufactures ice cream, which is distributed through more
than 4,500 supermarkets and other retail locations.com.

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The talent that comes out of this program
continues to amaze us and we look forward being wowed again in 2005. From thundering dunks to no -look
passes to crossovers to buzzer-beaters, Nestle Crunch Hot Shots have to show
they are crunchy . Contest open to legal residents of the 50 US states + DC,
between 12-19 years of age.

ABOUT NESTLE USA
Named one of "America's Most Admired Food Companies" in Fortune magazine
for the eighth consecutive year, Nestle USA provides quality brands and
products that bring flavor to life every day. Good Food, Good
Life" is all about.

nesquik candystand

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Now in its seventh year, the Nestle Crunch Hot Shots program celebrates
the nation's best young basketball players.
Nestle Crunch will be videotaping entries at several And1 Mix Tape Tour
stops.

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NestleCrunch.

Some require semi-standard browser components such as Java, JavaScript, or Shockwave, but all are playable through the web browser .

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The official call for entries
period is underway, and males and females 12-19 are invited to submit a
60-second video that showcases their best stuff.

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To obtain rules and an official entry form , go to http://www.com or NestleNewsroom.

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Shaq. Miami. You? Nestle Crunch Searches for Basketball Hot Shots to Go One on One With the Big Diesel

Additional information about where Nestle Crunch is filming and more
details about the contest can be obtained by visiting http://www.com
for more information and upcoming promotions.A. Our new Colossal Burgers take burgers to
the next level," said Larry Rusinko, Senior Vice President for
Friendly's.

Friendly Ice Cream Corporation (Amex: FRN) is a vertically
integrated restaurant company serving signature sandwiches, entrees
and ice cream desserts in a friendly, family environment in more than
535 company and franchised restaurants throughout the Northeast.

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com or
send envelope to: Nestle Crunch Hot Shots Camp Entry Form Request ,
6500 Wilshire Blvd. No
purchase necessary.9 billion.

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The ten that demonstrate the
greatest array of on-court skills, distinctive style and Crunchy attitude will
attend the exclusive Nestle Crunch Hot Shots Camp and hang with Shaq in Miami
this summer.5 billion, includes Nestle Brands Company,
Nestle Prepared Foods Company, Buitoni North America and Nestle Purina PetCare
Company . in Vevey, Switzerland -- the
world's largest food company with 2004 sales of $69. With a 69-year
operating history, Friendly's enjoys strong brand recognition and is
currently revitalizing its restaurants and introducing new products to
grow its customer base. Further information on Friendly 's can be found
at friendlys.

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, Ask the majority of those who
have tried and they'll tell you guarding Shaquille O'Neal one-on-one is no
walk in the park.com.NestleCrunch.

Contact: Jordan Miller
MS+L PR
323-866-6035
Jordan. This candy lover 's
delight tempts with chunks of real Snickers candy; rich nougat ice
cream swirled with caramel and fudge; smooth, buttery caramel sauce;
whipped topping--and a cherry.

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However, for ten lucky winners of the Nestle Crunch Hot
Shots Contest, playing mano-a-mano against the Big Diesel is the stuff dreams
are made of.

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"

HOW TO ENTER
To enter the Nestle Crunch Hot Shots basketball competition, ballers are
asked to send in a 60-second video showing off their hottest moves and
crunchy , confident attitude on the court. Visit http://www.

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Grand prize winners will also walk away with an Xbox gaming console,
an official Nestle Crunch Hot Shots Camp jersey, a Shaq-autographed
basketball , and a photo taken with the big man himself. Nestle USA is part of Nestle S.----A big, juicy
burger -- hot off the grill, loaded with cheese and other irresistible
toppings -- is one of the great American taste treats--and one of
Friendly's signature products.

New Smoked Cheddar + Bacon Burger , topped with melted smoked
Cheddar cheese, sauteed onions, bacon and ranch dressing

New Black + Bleu Burger, coated with Cajun spices, sauteed
onions and chunky Bleu cheese dressing

New Three Cheese + Bacon Burger with melt-in-your-mouth Pepper
Jack, Swiss and Cheddar; bacon and Thousand Island dressing

"For years, guests have come to Friendly's to dig into our famous
mouth-watering burgers, made with fresh, top quality beef, cooked to
perfection right on the spot. "Whether it's lunch, dinner, or in-between, they're a
great reason to come to Friendly 's.

Games that can be played online with a web browser.

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Nestlecrunch.com.miller@mslpr.

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Void where prohibited .

Friendly's New Burgers Offer Colossal Taste

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PRIZES
10 Grand Prize winners will win a trip to Miami with a parent or guardian
to attend the 7th Annual Nestle Crunch Hot Shots Camp this summer. From nutritious meals with
Stouffer's(R) Lean Cuisine(R), to baking traditions with Nestle(R) Toll
House(R), to advancing life for pets with Purina(R), Nestle USA makes
delicious , convenient, and nutritious food and beverage products that enrich
the very experience of life itself .

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Forty first prize
winners will each receive an Xbox party pack and 50 second prize winners will
each receive a one-year subscription to SLAM Magazine.
Why be plain? When you can be Crunchy (TM).
Nestle USA, with 2004 sales of $12. For product
news and information, visit Nestleusa.com

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7th Annual Nestle Crunch Hot Shots Camp Moves East to Miami

GLENDALE , Calif., Suite 1900, Los Angeles, CA, 90048, 323-866-6076.