Idea Sports Entertainment Acquires Proprietary 'Fantasy Football' Format

About Idea Sports Entertainment Group, Inc.com, 9/10 from Gamespot and 4.

About RedOctane

Based in Sunnyvale, California, RedOctane is an innovative video game
publisher, specializing in rhythm action games.

RedOctane is a registered trademark of RedOctane, Inc.

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is a sports and entertainment
marketing and management company dedicated to developing undervalued sports
and entertainment properties and products.
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C . This will add a unique twist to the game.RedOctane.m.

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"Guitar Hero was made possible through the hard work of two dedicated teams
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Guitar Hero won five D.guitarherogame. "Guitar Hero" is
a trademark of RedOctane, Inc.

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About Guitar Hero

Guitar Hero combines the best of rhythm game action with classic American
music in the unique style of veteran music video game creator Harmonix.

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Summit's Interactive Achievement Awards at last week's
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The company began as the
world's first online videogame rental service. In 2001, RedOctane
introduced the world's first home non-slip dance mat and dance mat covers,
and a year later the firm's Ignition Pad was premiered -- subsequently
winning a host of peripheral awards. "PlayStation" and the "PS" Family
logo are registered trademarks of Sony Computer Entertainment Inc. 25 - The race is on for the 77th
Annual Academy Awards and Sportsbook. focused provider of online sports
betting, gambling and gaming and offers numerous other products including
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This category contains websites about Dice Games.

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For more information on Guitar Hero please visit www.
2005 RedOctane, Inc.

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Our Vegas Roll'em(TM)
Fantasy Football format is so exciting and unique, we feel well positioned to
tap into the fifteen million fantasy football players. Game
Rankings.

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vegasrollem.
Idea Sports Entertainment Group, Inc. Although the Company believes that the expectations reflected in the
forward -looking statements and the assumptions upon which they are based are
reasonable, it can give no assurance that such expectations and assumptions
will prove to have been correct. Gamers can earn
money to purchase unlockable characters, songs, guitar skins and music
videos.

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Developed by Harmonix Music Systems. "Most of us think we can
predict the outcome based on the critics reviews and other award shows - but
there's always at least one upset every year. EST.

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This format allows live filming of the high stakes action as it
unfolds.

These games normally involve players rolling at least one dice , and collecting points according to different rules.

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(OTC Bulletin Board: ISPO) ("Idea") announced today it has
acquired the rights to a proprietary fantasy football format, with the working
title, Vegas Roll'em(TM) Fantasy Football from the Adler Group.

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The RedOctane published sensation was nominated in
seven categories and received a total of five awards including the Family
Game of the Year award .

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com ) .

Safe Harbor Act Disclaimer: This release contains forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Act of 1934 that are based upon current
expectations or beliefs, as well as a number of assumptions about future
events. In
addition, other factors that could cause actual results to differ materially
are discussed in the Company's most recent Form 10-QSB and Form 10-KSB filings
with the Securities and Exchange Commission.

PRESS RELEASE Guitar Hero Wins Big at Annual DICE Awards

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, Idea Sports Entertainment
Group, Inc.com offers odds on the 77th Annual Academy Awards

LOS ANGELES, CA, Jan.S.

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Idea CEO Charles Clark commented, "The sheer magnitude of the fantasy
sports industry alone makes it an attractive target. We'll be awarding some
of the largest prizes in fantasy sports history , along with trips to Las Vegas
to play in the live game during the 2005-2006 playoffs.E.com.

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This is a great
project for Idea.C.C.com. ALL RIGHTS RESERVED.

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Company Will Locate Exciting Internet -Based, and Live-Action Game in
Las Vegas, Nevada

SANTEE , S. Each player will have a roll of the dice to determine which of his
players will make up his team .
According to the Fantasy Sports Trade Association, fantasy football was
played by nearly fifteen million participants last year.I.com -- a site that collates all press comment and reaction --
lists Guitar Hero's average review score as 93 per cent, including 10/10
from 1up.com.
For a full listing of odds and props, please visit http://www.

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The reader is cautioned not to put undue
reliance on these forward-looking statements, as these statements are subject
to numerous factors and uncertainties, including without limitation, the
independent authority of the special committee to act on the matters
discussed, the successful negotiation of the potential acquisition and
disposal of transactions described above, successful implementation of the
company's business strategy and competition, any of which may cause actual
results to differ materially from those described in the statements.E.

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"
Additional information will be available on the Vegas Roll'em website
which will be launched on August 1, 2005 (http://www.I.

The Interactive Achievement Awards is a peer -based award that recognizes
the outstanding products, talented individuals and development teams that
have contributed to the advancement of the multi-billion dollar worldwide
entertainment software industry. It is the flagship brand for
Sportingbet PLC, the world's largest publicly traded online betting, gambling
and gaming company.

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This internet-based
phenomenon has created a four billion dollar industry. "We are thrilled to be recognized by our peers in
the video game industry and we would like to thank all of those who were
involved in making Guitar Hero a great success.com

About Sportsbook.com
Sportsbook.com is the leading U.

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In January 2005, the "Rules of Competition" for Vegas Roll'em(TM) Fantasy
Football received a registered copyright from The United States Copyright
Office.

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