SAN FRANCISCO , A must have is Do You Sudoku?, a
brand-new board game version of the ingenious Sudoku number puzzle .
-- Play -- After mastering your skills, challenge a computer opponent to a
tournament -style game of chess in two modes of play. publishes popular games targeted at the mass market
through all online consumer platforms.

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In Training Mode,
request hints and learn moves with the help of a virtual chess coach,
helping you improve your game as you play.

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"PlayFirst is doing what it does best
-- delivering accessible entertainment experiences to a broad audience.
-- Fun -- In the mood for a quick brain-teasing puzzle? Fun Mode offers
eight types of chess challenges that help you master strategies like
finding Forks, Checks, Checkmates and Pinned pieces. Available on more
than 250 sites and in 10 countries worldwide, PlayFirst games can be found
through channel partners such as Big Fish Games, MSN Games, Oberon, RealArcade,
Shockwave.

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AreYouGame . ($9)

8) The Worst-Case Scenario Survival Game
Does your family know how to escape from the trunk of a car? Based on the
best-selling book series, this board game tests your life experiences. ($37)

10) Anti-Monopoly
Real estate trading board game with an exciting twist on the early
twentieth century Elizabeth Magie classic -- players choose free
enterprise or monopoly. Designed for chess players
of all levels, Chessmaster Challenge can be a teacher, mentor or the ultimate
opponent. alone, including 30 million broadband customers, the
Internet has become a viable distribution outlet for games.5% over the previous fiscal year at constant
exchange rates.

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One hour of full-version gameplay is available for free at
http://www.

About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide. Ubisoft has offices in 21
countries and sales in more than 50 countries around the globe .ubisoftgroup.

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newscom.com has the largest game and puzzle selection available
anywhere.

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PlayFirst and Ubisoft Partner to Bring Chess to the Mainstream With the Launch of Chessmaster(R) Challenge

com and an unlimited version of the game can be downloaded for
$19. With a choice of six
chessboard sets, there are three ways to experience Chessmaster Challenge:

-- Learn -- If you're new to chess, Chessmaster Challenge is your teacher
and mentor, with more than 25 step-by-step audio tutorials to learn at
your own pace. It is the fastest growing company in the
videogame industry and has grown considerably through its strong and
diversified line up of products and partnerships .

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"It will be our top selling game of the
year, capturing the attention of puzzle players and family gamers," says Bob
Moog of University Games. ($16)

4) Riff DVD Music Video Game
Music trivia, hybrid board game.com/cgi-bin/prnh/20050301/SFTU077 )
"We are thrilled to partner with Ubisoft to extend the reach of the
world's best-selling chess game," said John Welch, president and chief
executive officer, PlayFirst. PLAYFIRST and the
PLAYFIRST LOGO are trademarks of PlayFirst , Inc.

This category is for sites about board games which tell about the history of the game, give instructions on strategy, or are helpful to kids or teens wanting to learn about the game in some other way.

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com/cgi -bin/prnh/20051206/NYFNSS38 )
Do You Sudoku?, created by University Games, broadens the appeal of the
international Sudoku puzzle sensation. In Ranked Play, play against
top-ranked players and dominate your opponent as you move up the
rankings. As Internet penetration has grown to 90
million users in the U.
PlayFirst was founded in 2004 by veterans of Internet portals, traditional
games publishers and technology firms and received venture funding from
Mayfield and Trinity Ventures .com.

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(Photo: http://www.

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The top games for holiday gift giving as ranked by AreYouGame.

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com:

1) Do You Sudoku?
Team board game using the inherent logic of the wonderful Sudoku puzzle.
(Photo: http://www.
"This downloadable version of our best-selling Chessmaster brand is great for
beginners and takes the intimidation factor out of chess .com, and the Ubisoft logo are trademarks
of Ubisoft Entertainment in the U.

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com.

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($23)

5) 1,000 Places To See Before You Die
Based on the best-selling (over 2 million copies sold ) book -- take your
family around the world with this board game without ever leaving the
comfort of home.
($25)

9) Scene It? DVD Game: Harry Potter Deluxe Edition
Fun for Wizards-in-training and Muggles alike. With
Chessmaster Challenge, we're able to demystify the game of chess for those who
have not played before and make it enjoyable to chess players of all levels. To learn more, please visit: http://www.

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Challenges recall on bands, videos, songs, lyrics and
album covers. Hybrid board game puzzlers
and questions based on the first four Harry Potter movies."

About PlayFirst, Inc.
PlayFirst, Inc.

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Get this
and much more at web retailer http://www.
($21)

2) The LCR Dice Game
For the entire family , determine where to pass your chips, to the left,
center, or right.

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This holiday sleeper is sweeping the nation. ($8)

7) Pass The Pigs Game
Perfectly portable and an ideal amusement for kids on the run.Downloadable Version of the World's Most Popular Game Allows Chess Novices and
Enthusiasts to Learn, Improve and Master Their Chess Game

SAN FRANCISCO , Have you ever wanted to discover
your inner chess genius? PlayFirst, the leading full-service publisher of
popular online games, and Ubisoft, one of the world's leading videogame
companies, today announced the launch of Chessmaster(R) Challenge, a
downloadable PC game based on the award-winning Chessmaster (R) series, which
has sold more than five million copies worldwide.newscom.

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($25)

6) Michigan Rummy
Rummy for kids with some friendly wagering.

"By partnering with PlayFirst, we're able to take chess to a more
mainstream audience," said Brenda Panagrossi, director of e-Commerce , Ubisoft.com and Trygames. It is
committed to delivering high-quality, cutting-edge videogame titles to
consumers.

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com/. The award winning web retailer carries an unprecedented range of
games and puzzles from the most popular to the most obscure."
Chessmaster Challenge appeals to chess novices and masters alike, with
step-by-step tutorials for those playing chess for the first time, as well as
challenging tournament-style matches for chess experts.com, as well as on its own site at PlayFirst . Ubisoft generated revenue of 508 million euros for the 2003-2004
fiscal year, an increase of 22 . and/or other countries.

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Top Family Games Ranked by AreYouGame.com

($6)

3) Pay Day Game 30th Anniversary Edition
Parker Brothers' classic kids board game of making and spending money has
been re-released for its 30th Anniversary. ($25)

AreYouGame. Learn all the basics plus strategies used by chess
masters around the world.com. To learn more, please visit http: //www.

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Teams compete through a series of
puzzles and videos.playfirst.

NOTE: Chessmaster , Ubisoft, Ubi.

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- - kjjkjk

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