About Adam + Eve:
Adam + Eve created the adult mail order industry in 1970 as the first mail
order condom distributor at a time when cheap, effective contraception was
unavailable in most areas.

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In
Phase II, most product teams require market research that focuses on
quantifying the drug's market potential with sales targets.com , highlights the strategic
importance market research teams play in individual brand success.com. Now, thanks to Phil Harvey's vision and the
support of over 300 employees and millions of satisfied customers, Adam + Eve
stands for sexual freedom, intimacy and safety through its products, services
and health information.

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PharmaMarketResearch.com also offers an exclusive Valentine's Day Shopping
Guide.

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For more information on this report or
to learn about other Cutting Edge Information research, contact Elio
Evangelista at elio_evangelista@cuttingedgeinfo.

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RESEARCH TRIANGLE PARK, N. Top-spending organizations, however, dedicate
more than $26 million per product to market research initiatives.
From mild to wild, Adam + Eve's collection of carnal goodies is sure to
have something for every appetite.

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Drug Development Demands Early Market Research in Phase I

Plus, every purchase over $17 includes a
free gift and there is always a free incentive for first-time buyers.com sets the standard as American's most trusted name in
adult entertainment .

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HILLSBOROUGH, N.C.

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PharmaMarketResearch.

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As
products approach launch, their market research expenditures steadily increase
and peak at an average $1. "Companies realize that most of the market research work
conducted up to Phase II will position the product for success.

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However, the
pharma industry remains reluctant to invest heavily in a compound until Phase
III, as its risk of not making it to market dramatically decreases," he said. Cutting
Edge Information interviewed market research executives at top companies, such
as AstraZeneca, Pfizer, Eli Lilly, Wyeth and Sanofi-Aventis prior to compiling
its findings.
"Pharmaceutical Market Research: Decision Support for Brand Growth"
showcases the following key metrics:
* Market research budgets for pipeline and mature products
* Staffing support for developing and mature products
* Phase-by-phase market research spending and headcounts
* Detailed activity timelines and breakdowns per development phase

To download a free summary of this 146-page report, please visit
http://www.

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Since then, Adam + Eve has set the standard for
adult retail with a range of products including adult videos and DVDs
featuring Carmen Luvana, Jenna Jameson, Chloe, Briana Banks and more, lingerie
and sex toys.

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In 1996 Adam + Eve led the way into the digital millennium by
becoming one of the first, and certainly the largest, adult retailer on the
web when it launched adameve.

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The study found that average spending on market research more than tripled
between Phase II and Launch, even though companies admitted to completing more
studies and assessments of market drivers during or prior to Phase II .

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, The industry
average for market research budgets in support of a developing drug hovers
near $5.45 million, according to a new study by pharmaceutical intelligence
firm Cutting Edge Information. The report includes more than 250 metrics, including budget and
staffing data to help market research functions build strong, successful
teams., Adam + Eve's premier website,
adameve .

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Categories such as Top Gifts for Him, Her and Couples provide
information on everything at amazing prices, including erotic lingerie,
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Valentine's Day Gets Sexier With Adameve.com!

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This research starts years before a drug hits the market in order build
long-term strategies for products entering ultra-competitive markets.
"A company that can position its products up to five years prior to launch
is well ahead of the curve," said Elio Evangelista, senior analyst at Cutting
Edge Information.

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9 million.

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"Pharmaceutical Market Research: Decision Support for Brand Growth,"
available at http://www .