"
"This agreement is a very important one for our members ," said CWA
District 3 Vice President Noah Savant.

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This third-party research available by
special arrangement from Forrester at:
http://www.
eStara applications are powered by underlying VoIP technology that
requires no additional hardware or software installation for end users because
it is delivered via an ASP model.

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"Prior to implementing eStara's click-to-callback service, the lender lost
about 90% of approved but unverified applicants -- people who were ready to
spend money but bailed out of the process.." (Forrester; Best Practices: Click-to-Callback Bridges the Cross-
Channel Gap, Bob Chatham, 05/05/05.

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BellSouth has joint control and 40 percent
ownership of Cingular Wireless , the nation's largest wireless voice and data
provider with 51.

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"Putting a traditional
telephone number on your website just creates a data black hole -- eStara
gives clients actionable data with every call that produces higher transaction
conversions, greater long-term value and happier customers ."
More detailed highlights will be released later.cwa-union.

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The committee also was able to negotiate work rule
changes that will be very beneficial to our members over the life of the
contract.

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eStara Announces Major Cross-Channel Communication Milestone

Over 3 Million Consumers Have Now Used Push to Talk Service to Speak With
Company Representatives From the Web and Complete Online Transactions

RESTON, Va.

About eStara, Inc.

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A new report from Forrester Research highlights the impact that eStara's
cross channel communication service has had for Dell Financial Services . Its Push to Talk service is the
most widely deployed "click to call" service in the world with over 3,000,000
users in 113 countries, giving users the ability to make PC-to-Phone and
Phone -to-Phone calls from the Web.estara.com


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com/whitepaper/forrester.
"Increasingly companies are realizing that cross-channel communication
problems are losing them money and driving customers to abandon transactions,"
said John Piescik, eStara's chief operating officer. Deploying VoIP-based applications allow
companies to leverage the cost-savings, flexibility and scalability of IP-
based services for cross-channel communication.6 million customers. Through BellSouth Answers(R), residential and small business
customers can bundle their local and long distance service with dial-up and
high -speed DSL Internet access, satellite television and Cingular(R) Wireless
service. More information about BellSouth can be found at
http://www.

About CWA
CWA, the union for the information age, represents more than 700,000
workers in telecommunications and information technology, media and
publishing, airlines, public service, health care and higher education and
manufacturing.

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com/ for
more information. The tentative agreement
is subject to membership ratification. For businesses , BellSouth provides secure, reliable local and long
distance voice and data networking solutions . For more information, go to http://www.

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eStara offers
communication and application services to connect businesses and their
customers, including Push to Talk and local number and toll-free Call Tracking
services. "This agreement allows BellSouth to effectively compete in the
marketplace and continue to provide customers with high-quality products and
services.com.

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eStara enables clients to communicate across channels and
seamlessly track online and offline customer communications, increasing sales,
lowering transaction costs and improving customer satisfaction.

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, eStara announced today that usage of
its Push to Talk service, a "click to call" application that connects online
buyers and merchants, has exceeded 3 million unique users. After placing an eStara button
on the form to provide a click-to-callback option, the lender now verifies --
and converts -- 55% of these applicants via phone.estara. BellSouth also offers online and
directory advertising through BellSouth(R) RealPages .

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php)
eStara offers Push to Talk as a fully-hosted service through a variety of
pricing models . for eStara
(301) 408-4500
cparente@gotostrategic.

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eStara develops applications to help Fortune 1000 enterprises solve cross-
channel communication and customer service challenges while increasing
revenue.

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"
eStara Push to Talk applications have been deployed by more than 350
global enterprises, spanning diverse industries including yellow pages and
directories, financial services, retail, travel and hospitality, real estate
and automotive. eStara clients include: Amazon . The company serves more than 350 global enterprises across multiple
industries including yellow pages and directories, financial services, retail,
travel and hospitality, real estate and automotive .

About BellSouth Corporation
BellSouth Corporation is a Fortune 100 communications company
headquartered in Atlanta, Georgia.
Backed by award winning customer service, BellSouth offers the most
comprehensive and innovative package of voice and data services available in
the market.

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."
In the report's recommendations section, Forrester Research includes the
following statement: "Low cost, simple technology, and organizational ease
make click-to-callback a must-have for any significant multi-channel
business.
"We are pleased that once again the company and CWA have been able to work
together successfully to find solutions to the complex issues facing our
business," said Dick Sibbernsen, vice president of Human Resources for
BellSouth. "It achieves our members' key goals of
obtaining comparable wage increases with other employees and maintaining
health care coverage.

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com's A9 Yellow Pages,
Continental Airlines, JCrew, Gerber, Club Med, Verizon SuperPages and HSBC. Please visit http://www.

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These business models include pay for
performance , pay per call, call volume guarantees and subscription models.


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For partners looking to generate revenue from the Call
Tracking service eStara offers flexible pricing options to accommodate a
client's specific business model.
The previous contract was set to expire at midnight on Aug .

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ATLANTA, BellSouth Corporation (NYSE: BLS) and the
Communications Workers of America (CWA) have reached a five-year tentative
agreement covering approximately 500 employees of BellSouth Internet Services.
BellSouth believes that diversity and fostering an inclusive environment
are critical in maintaining a competitive advantage in today's global
marketplace.

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eStara's suite of
applications including Push to Talk and Call Tracking are developed using its
VoIP technology platform delivered via an ASP model to companies including
Continental Airlines, JCrew and esurance.bellsouth.org.

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Media Contact:
Christopher Parente
Strategic Communications Group, Inc.

BellSouth and Communications Workers of America Reach Settlement

The agreement covers BellSouth Internet
Services employees located in Georgia.

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com.com(R) and The Real
Yellow Pages(R).

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6, 2005.

ber bersicht

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