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PRESS RELEASE Larry Mendte Kathy Orr Host St. Patrick's Day Parade Sunday March 12 12:30 P.M. on CBS 3

cbs3. in sea of T -shirts inscribed
"LEGALIZE THE IRISH"

INTERVIEWS: Celebrities and notables will be available to the media

CONTACT: Evan Goetz, 212-850-5600

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census, more than 30 million Americans
claim Irish ancestry - more than seven times the population of Ireland
itself," said Stephen W. The Parade will be rebroadcast
on St."

This year's Parade theme is "St. Recent proposals
would criminalize the undocumented Irish already here and
effectively end Irish immigration to the US.

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"
The station is currently in year three of a three-year deal.

The CBS 3 telecast of the St.

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"Few people realize that the tradition of St." The Grand
Marshall of the Parade is Tommy Moffit, long-time parade commentator .

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Patrick's Day
survey of Washington, DC/metro-area residents. Patrick's Day to enjoy the holiday at their favorite
local pub.
"According to the 2000 U. Patrick with
driving the snakes out of Ireland

O'Keeffe + Company conducted 1,500 in-person interviews with
residents in Virginia , Maryland, and the District of Columbia for its
Irish Test. Patrick, Bless the Irish and their
Descendants , Who Have Made Great Contributions to America.

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announced today the results of its pre-St. In addition, 34
percent of respondents admitted that they have skipped or left work
early on St.

okco. Patrick's Day Parade, the second oldest parade in the country,
live, Sunday, March 12th, 12:30 to 3:30 p.m. Patrick's Day Parade telecast is presented in part by Kildare's
Irish Pubs, IBEW, Rosenberger 's Green Tea and Winner Automotive Group.

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54 percent correctly identified the
ingredients in an Irish Coffee

29 percent of respondents could not spell "potato" correctly

42 percent of respondents could not recall that St. Patrick's Day
Observance Association to continue broadcasting the Parade through 2009.

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More than 150 units will march in the Parade, including high school
marching bands, Irish dancers, Irish cultural groups and various divisions
of the Ancient Order of Hibernians. "We are delighted to
broadcast this time-honored parade twice, live on CBS 3 and again on St.

The St.

CBS 3 (KYW-TV) and UPN 57 (WPSG-TV) are part of the CBS Television Stations
division, one of the largest network-owned station groups, consisting of 21
CBS stations, 15 UPN , one WB and two stations not affiliated with major
networks.

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S.
Headquartered in Alexandria, Virginia , O'Keeffe + Company maintains
offices in Atlanta, Boston, Philadelphia, and Portland. Pat Ciarrocchi , Jim Donovan, Angela Russell, Stephanie Stahl and
Brooks Tomlin of the Eyewitness News team will participate in the Parade by
riding in a float along the route." Questions regarding the Parade route , line up, bus pick
ups and other details can be found at the Parade's website,
www. Patrick's Day Parade is produced by the CBS 3
Programming Department in association with Producers Management Television
(PMTV).

WHEN: Friday, March 17, 2006, 9:00 AM sharp

WHERE: O'Neil 's Irish Bar, 729 3rd Ave, between 45th and 46th Streets, NYC

MORE: The US government is expected to enact new immigration legislation
in 2006.

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Nearly 40 percent of
those surveyed claim Irish heritage. O'Keeffe, principal and founder, O'Keeffe +
Company. Patrick think?"
The study (43 percent male, 57 percent female) found that:

50 percent of respondents could not pick out the fictional
name in a list of four Irish counties

Respondents know their alcohol . 58 percent of respondents
successfully picked out the non-Irish beverage in a list of
four beers - although 11 percent picked Guinness as a
non-Irish beer. For additional
information, please visit: http://www. UPN 57's U-Crew, Justin Dugan, Ashley
Harder and Sean Scott , will also appear in the Parade., Parade Director says, "We are thrilled with the
relationship we have forged with CBS 3 and UPN 57 and look for a long and
prosperous future for both of us.

PHOTOS: Thousands jam 3rd Ave.

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Bradley, Jr.F. Under current immigration law, it is almost impossible for
an Irish person to legally immigrate to the US.

The Kennedy/McCain bill is a reasonable, pragmatic solution that
would increase security at the borders while paving the way for law
abiding immigrants already here to continue to contribute and
eventually get green cards.

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"I was shocked to learn that five percent of respondents
failed to identify green as a color in the Irish flag, 11 percent
failed to identify Guinness as an Irish beer, and 30 percent couldn't
spell potato." Colleran also adds, "CBS 3 and UPN 57 are
happy to announce the extension of our contract with the St. Big Push For Kennedy/McCain Bill - 'Green Cards , Not Green Beer'

NEW YORK,

WHO: Thousands of supporters of the Irish Lobby for Immigration Reform,
including (ILIR) Chairman Niall O'Dowd slated to join crowd of
thousands

WHAT: Rally in support of Congressional legislation being advanced by
Senators Ted Kennedy and John McCain for a practical immigration
solution to help the 40,000 undocumented Irish in the US. Join the ILIR Friday and help keep
America as the beacon of hope for immigrants who want to work hard
and live in freedom.

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30 percent of the "ethnic Irish
group" could not name the colors in the Irish flag. Liz Naughton, whose credits include the Philadelphia Mummers
Parade, serves as executive producer.

Irish Take to the Streets in St. Patrick's Day Rally for Immigration Reform

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m. on sister
station UPN 57. Patrick's Day celebrations in
Philadelphia, dates back to colonial times," says CBS 3 and UPN 57
President and General Manager Michael Colleran.

The Parade Committee expects more than 500,000 spectators to line the
streets along the Parade route this year. The Parade will begin at Broad
Street and Washington Avenue in South Philadelphia, proceed North on Broad
to City Hall, go around City Hall on the East side, West on J.

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O'Keeffe + Company Announces Results of Pre-St. Patrick's Day Irish Test; 'Plastic Paddys' Flunk Quiz Plan St. Patrick's Day Sick Day

CBS 3 is proud to bring area viewers the
236th St . Patrick's Day, Friday, March 17th, 12 noon to 3 p.

Michael J.com where CBS 3 is "Always
On .

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What would St. Morning Anchor Susan Barnett and Traffic
Reporter Bob Kelly will report on the annual spectacle from the Parade
route.
Boulevard to 16th Street, North on 16th Street to Benjamin Franklin
Parkway, then West on the Parkway to Logan Circle.

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Advertising Writers/Holiday Writers/O'Keeffe +
Company, Inc.com

About O'Keeffe + Company, Inc. We have found a home and good friends
with the stations and we welcome President and General Manager Michael
Colleran back to the Delaware Valley and publicly thank him for his support
and friendship.

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Patrick is
the patron saint of Ireland

44 percent of respondents did not credit St. It would sever the
centuries -old link between the countries and destroy our shared
heritage.

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Founded on the belief that traditional agencies in the IT+T space
lack real insight into the specifics of its clients' marketing
challenges, O'Keeffe + Company is a full-service marketing
communications firm focused on delivering results for leading
business-to-business and business-to-government IT +T clients.
Patrick's Day itself on UPN 57.

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T. An online version is available at www.

CBS 3 Anchor Larry Mendte and Meteorologist Kathy Orr will host the parade
coverage from the reviewing stands on Logan Circle along with James
Kilgallen, color commentator.K.