2%. Some of these factors include: the
effects of, and changes in, government policy and regulatory requirements; the
effects of changes in general economic environment; the effects of changes in
the advertising spending growth; the effects of competition; and our success
at managing the risks that arise from these factors.

We do not undertake to update
any forward-looking statements that may be made by us or on our behalf , in
this press release or otherwise.

televisie sy

With an adult contemporary
format, Radio Star has a listener share of approximately 3% in the age 15-44
urban target group.

Alle kunsvorme.

afrikaans teater

For more information , please visit the VNU website at www.
Launched in November 2003 with a contemporary hits format , Kiss FM has
become the most popular commercial radio station in Romania with a listener
share of approximately 22% in the age 15-44 urban target group.
Christoph Buerge brings thirteen years of experience in the entertainment
and television industry to SBS. From 1999 to 2001 he was head of
program and entertainment at TV3 in Switzerland.

amsterdam sy

A. We continue to seek additional
opportunities to prudently expand our asset base that allow us to leverage our
content, operating expertise and pan-European footprint.8 million
and an operating loss of approximately euro 2. Kiss FM
reaches approximately 73% of Romania's urban population through a network of
34 local radio licenses and seven affiliates. Buerge served as creative director of SBS's
television station TV2 in Hungary from 2002.

pedro sanger

VNU's Nielsen Media Research International Successfully Closes Joint Venture Deal with AGB Group

The company employs 36,000
people.
Total revenues amounted to EUR 3.

Commenting on the announcement, Markus Tellenbach, Chief Executive
Officer of SBS Broadcasting, said: "These strategic transactions give us a
strong presence in one of Europe's fastest growing markets. Prima TV targets the
15-44, educated, urban audience and has launched a number of successful
television shows in Romania, including the Romanian versions of Who Wants to
be a Millionaire, Big Brother, Kids Say the Darndest Things and Cheaters.

sanger suid

hennie alle

VNU is listed
on the Euronext Amsterdam (ASE: VNU) stock exchange."
Prima TV was established in 1997 as one of the first commercial television
stations in Romania.

teater sanger

The TV ratings services offered by Nielsen in the United States
are not part of the transaction.9 billion in 2003.

Romania is the second most populous country in Central Europe, with over
21 million people, and one of the Europe's fastest growing economies with
estimated real GDP growth of over 7% in 2004.

For further information visit: http://www.

ontspanning grafika

- Rapidly Growing Romanian Market Poised to Benefit from
European Union Entry expected in 2007 -

- Appoints Veteran SBS Team to Manage Romanian Operations -

LUXEMBOURG, SBS Broadcasting S.: SBS) announced today that it has
increased its equity stake in Prima TV to 86%, following the purchase of an
additional 48. Thrane to lead our Romanian media operations. Buerge rejoins SBS from Swiss National
Television (SFDRS), where he served as head of program development since May
2004.

suid skrywer

Mr.

tv grafika

5 million from MG Media Group Holding S.

tv amptelike

(NASDAQ: SBTV; Euronext Amsterdam N.5 million in
2004. Mr. Thrane has served as chief financial officer of
SBS 's Danish television operations since 1999.

letterkunde hennie

Countries where SBS currently
has broadcasting assets include: Belgium (Flanders), Denmark, Finland, Greece,
Hungary, The Netherlands, Norway, Romania and Sweden.

sanger amptelike

SBS has held a minority
ownership interest in Prima TV since July 2001 and originally invested in
Prima TV in March 2000.
As part of an overall reorganization of Prima TV and the acquisition of
the Romanian radio stations, SBS also announced:

* The appointment of Christoph Buerge, a former member of the management
team of SBS's station TV2 in Hungary, to Chief Operating Officer of the
Company's Romanian operations;
* The appointment of Peter W.4 million.
Kiss FM and Radio Star had estimated combined revenues of approximately
euro 5. Forward-looking statements
include statements regarding our intent, belief or current expectations or
those of our officers (including statements preceded by, followed by or that
include forward-looking terminology such as "may", "will", "should",
"believes", "expects", "anticipates ", "estimates", "continues" or similar
expressions or comparable terminology) with respect to various matters.

suid televisie

SBS Broadcasting Increases Ownership in Romanian Television Station Prima TV to 86% and Acquires a Leading Romanian Radio Group for a Total of Euro 30.3 Millio

5 million and operating income of approximately euro 2. Previously, Mr. Thrane previously worked as
a financial manager at Nordic Film Group and held several other senior finance
positions.

verhoogkuns letterkunde

8% indirect equity stake and Prima TV debt for euro 7 . Control of Prima
TV and one of Romania's leading radio groups provides us with a Romanian
broadcast platform that will capitalize on the country's growing economy and
developing consumer market as Romania progresses towards full European Union
membership, which is expected in 2007.com .

beeldende teater

com

fotografie alle

VNU

VNU is a global information and media company with leading market
positions and recognized brands in marketing information (ACNielsen),
media measurement and information (Nielsen Media Research) and
business information (Billboard, The Hollywood Reporter, Computing,
Intermediair ).A.
During January 2004, Prima TV was the fourth most watched commercial
television station in Romania, with an average prime time viewing share of
7. Buerge was
an executive producer of numerous variety and entertainment programs on SFDRS
and served as deputy manager of the entertainment department .
In addition, we may make forward-looking statements in future filings with the
Securities and Exchange Commission, and in written material, press releases
and oral statements issued by us or on our behalf. A more detailed
discussion of some of these risks is set forth in SBS's annual report on Form
20-F for the year-ended December 31, 2003.

afrikaanse amsterdam

The radio acquisition is
subject to the post -closing condition of approval from competition
authorities, which is expected. We want to thank
Cristian Burci for his years of leadership in launching and building Prima TV,
Kiss FM and Radio Star and wish him well in his future endeavors.

sy suid

"
Tellenbach continued: "We are pleased to appoint Christoph Buerge and
Peter W.
It is important to note that our actual results in the future could differ
materially from those anticipated in these forward-looking statements
depending on various important factors.

SBS is a European commercial television and radio broadcasting company
with operations in Western and Central Europe.

suid letterkunde

Radio Star was launched in January 2003. Prior to that, Mr. Thrane brings extensive television finance experience to SBS's
Romanian operations.
All forward-looking statements in this press release are based on
information available to us on the date hereof.sbsbroadcasting.

pedro kruger

Thrane, formerly chief financial officer of
SBS's television operations in Denmark, as Chief Financial Officer of
the Company 's Romanian operations; and
* The resignation (and buyout) of Cristian Burci, Chief Executive Officer
of Prima TV. Radio Star reaches approximately 45% of Romania's urban
population through a network of 14 local radio license and eight affiliates.3% in 2004.

Forward-Looking Statements
Some of the statements in this press release are forward-looking,
including, without limitation: the statement that control of Prima TV and one
of Romania's leading radio groups provides us with a Romanian broadcast
platform that will capitalize on the country's growing economy and developing
consumer market as Romania progresses towards full European Union membership,
which is expected in 2007; the statement that we continue to seek additional
opportunities to prudently expand our asset base that allow us to leverage our
content, operating expertise and pan-European footprint; and the statement
that these two experienced managers bring years of industry knowledge to these
operations and will be instrumental in our efforts to increase our market
share and improve the profitability of our Romanian television operations, in
particular, which are expected to have positive operating income this year.

musiek kruger

Business Editors

HAARLEM, Netherlands----VNU, a
leading global information and media company, today announced that its
subsidiary Nielsen Media Research International, and the AGB Group
have successfully closed their joint venture deal. The agreement to
form a new joint venture was previously announced by VNU on August 5,
2004.vnu.8 million
from Romanian Investment and Development srl, which is owned by Cristian
Burci, SBS's former Romanian partner in Prima TV.
SBS also announced today that it has acquired Romania's leading FM radio
station Kiss FM, and FM radio station Radio Star for a total of
euro 22.

skrywer kruger

VNU is active in more than 100 countries, with headquarters in
Haarlem, the Netherlands and New York, USA. During 2004 , Prima TV had revenues of approximately euro 9. Mr.

skrywer kruger

Under the AGB Nielsen Media Research brand name , the 50/50 joint
venture offers television ratings in more than 30 countries, as the
deal merges the television audience measurement services of WPP-owned
AGB Group with those of Nielsen Media Research International.V. These two experienced
managers bring years of industry knowledge to these operations and will be
instrumental in our efforts to increase our market share and improve the
profitability of our Romanian television operations, in particular, which are
expected to have positive operating income this year. Prima TV reaches 89% of the Romanian urban population
through terrestrial and satellite-to-cable distribution.
Peter W. Romania's inflation rate has
declined significantly in recent years to 9.

Flieks, televisie, beeldende kunste, video, fotografie, teater, radio, ens.

televisie verhoogkuns

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)