clients with fast,
efficient, effective and powerful market intelligence about their
jewelry products and their respective end use consumers .
Brides will publish the Hot List for the first time in the
November/December 2005 issue, which is on newsstands September 20th, and it
will run annually moving forward.

tosses sculptors

Business Editors /Consumer Products Writers/Marketing Writers

PASO ROBLES, Calif. To connect
with a customer , one must understand a customer. The JCOC is
an Internet-based, niche market research service exclusive to the gem
and jewelry industries.
The Brides Hot List also cites several ways to be philanthropic during
your big day.

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com

The Jewelry Consumer Opinion Council (JCOC) was founded in 2001
with the mission of providing MVI Marketing Ltd. Bratten says, "Our editors have spent the last twelve months scouting
out the 100 most influential, innovative and interesting people, places and
products for the bride-to-be.

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Top
beauty tips, the most sincere songs, and the best place to find a photographer
also made the grade, as did the Mets Mike Piazza as the Most Amazing Metro
Sexual (who registered at Barneys, wore a pink tie, and honeymooned in Miami). The Most Selfless Registry, The I Do
Foundation , partners with stores already on your registry to donate a portion
of its sales to a favorite charity .

registry ceremony

Brides magazine is the leading bridal publication in America, published
bimonthly by the Fairchild Bridal Group.

ceremony relationships

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The first
Brides Hot List will appear in the November/December 2005 issue , which is on
newsstands September 20th. Brides suggests donating flower arrangements after the reception
to New York's Flower Power organization, which then delivers the centerpieces
to hospices and nursing homes.

This category contains retailers of wedding-related products.

topical registry

2004 Consumer Insights Pave Way for 2005 Consumer Strategies

The topics included:

Key gift occasions: Valentine's Day , Mother's Day, Father's
Day/Graduation, Holiday Shopping

Key industry issues: Jewelry Branding, Online Shopping

Specific product categories: Earrings, Diamonds, Rings,
Wedding Jewelry and Watches

The JCOC Year in Review: A View into the Future report provides
high -level results on:

-- Consumer attitudes on the economy and its impact on their
jewelry purchases

-- Where consumers buy jewelry and their attitudes toward
different retail channels

-- Insights into consumer shopping behavior, views of styles,
trends and key influencers

For generations, the jewelry industry has based their business
strategies on gut feel and instinct.

The 2005 Brides "Hot List" is a stellar group,
compiled of the absolute creme de la creme of wedding professionals. But the Brides Hot List is not just a laundry list of must-haves-
it also advises how to wed in style, with tips on where to get the perfect
cake, flowers and invitations .

It also serves as a routing point to various regional and topical categories in the ODP directory, which may be of interest to the wedding topic.

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sculptors keepsakes

Today's increasingly competitive
landscape and increasingly sophisticated and demanding consumer
require a more scientific approach to strategic planning.

shuttles routing

Each year,
the JCOC presents a series of industry studies that focus on a topic
of special interest to the gem and jewelry industries. On Newsstands September 20th

NEW YORK, Millie Martini Bratten, editor in chief
of Brides magazine, today announced that Brides magazine will publish an
annual Hot List of the best of the best of all that is bridal.

relationships formal

Fresh off the presses , this report is a year-long compilation and
analysis of monthly 2004 consumer online research studies conducted
and published by the Jewelry Consumer Opinion Council (JCOC).info.

routing topical

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formal favors

----Do you know
who buys your products? How well do you know them? How does your
product make them feel? Do you know where and how they shop, and what
forces are shaping their next purchase? If you don't know the answers
to these critical questions, the JCOC Year in Review: A View into the
Future Report is just what you need. Each
month's survey focused on a different topic within the jewelry
industry, and probed consumer attitudes towards specific product
categories or major issues.
For full details of the survey, visit www. The JCOC is made up of a sampling panel of
consumers throughout North America representing all ages, genders,
income levels, buying categories and geographic regions.

ceremonies relationships

reception weddings

The JCOC can
provide custom research studies on a full range of jewelry topics, and
can also be reached via email at info@mvimarketing. Brides
has found them all.

commitment tosses

Dress designers who made the Hot List include
Vera Wang, Monique Lhuillier, Valentino, Jenny Packham, and Romona Keveza.

reception shuttles

The JCOC Year In
Review report will provide the insights you need to develop solid
strategies based on real consumer input--not just intuition.

odp topical

Brides Magazine 'Hot List' Will Debut in November/December 2005 Issue

cakes frames

officiants showers

registry relationships

Ms.

topical commitment

jcoc.

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"
Among the 2005 Brides Hot List are the Accessory of the Year, a 60 -inch
strand of Majorica pearls, and the Coolest Party Prop, ice sculptures by Joe
O'Donoghue.