com/reports/c15388) has announced the addition
of Gifting Report, 2004: The Who, What, Where, How Much and Why of Gift Giving
+ Shopping to their offering.newscom.
This in-depth report, based upon both qualitative and quantitative
research, provides powerful new insights into why people buy gifts and ways
marketers and retailers can gain a greater share of gifting spending.
Chapter 8: About the Different Types of Gifting Shoppers
Chapter 9: About Maximizing Sales to the Gifting Market:
Chapter 10: Future Vision - Projections for Christmas 2004
Post-Election 2004 Consumer Gifting Survey Results

For more information visit
http://www., Underscoring its commitment to
providing Latina brides-to -be with fashion-forward dresses at affordable
prices, David's Bridal -- the only national bridal retailer -- today announced
its new Spanish language web site: http://www.

monogrammed tussie

Thus gifting is an exponential marketing opportunity.

About David's Bridal:
With more than 50 years of bridal experience, David's Bridal understands
the importance of providing brides-to-be with a vast selection of exquisitely
crafted dresses, available at affordable prices.

earnest kettubah

Research and Markets: Out of the total $2 062 annual gifting budget the typical gifter spends only 40% at Christmas leaving 60% of gift spending occurring ov

By combining
elements of both word-of-mouth and sampling, gifting magnifies and intensifies
the marketing power of both to influence future shopping behavior of the gift
giver and recipient. How people choose across the wide range of gifting options is
explored , including gift certificates and cash, home furnishings,
entertainment, apparel, gifts of experience , etc.; Candles and
candle accessories; Crystal stemware, bowls, decanters, vases, etc.

Below are the ten chapters contained in this study each one with detailed
data and statistics:

Chapter 1: Gifting Market Study- Who was studied: Methodology + Research
Chapter 2: About the Gifting Market: Majority of Americans spend over
$250 buying gifts
Chapter 3: About Gift Giving Holidays + Occasions: Christmas and
birthdays are the primary gifting holiday and occasion
throughout the year
Chapter 4: About Trends in Gift Giving
Chapter 5: About Selecting the Perfect Gift: Research reveals attributes
of a good gift
The Perfect Gift Is Something That the Recipient Will Like but
Is Unlikely to Buy for His or Her Self
Chapter 6: About Selecting the Particular Gift Item
Chapter 7: About Selecting a Store to Shop for Gifts.

Quinceanera: Celebrating the Transition into Womanhood

The new davidsbridal.

silverplate groom

That means almost one out of every ten
dollars spent at retail is to buy a gift.).com/espanol site features dresses and accessories
appropriate for Quinceanera, the Hispanic cultural and religious celebration
of a 15-year-old girl's transition into womanhood. Today, with more than 240
locations nationwide, David's Bridal continues to expand its retail store
locations, while maintaining its philosophy of beauty, elegance and quality.

shader chandelier

birthdays,
anniversary, wedding, friendship, etc.davidsbridal. Her court of
damas (young women) is dressed similarly to bridesmaids, and chambelanes
(young men) often wear tuxedos.

earnest lettered

quilling lettered

(Logo: NewsCom: http://www. The key attributes of what makes a
good gift are presented, as are the types of stores where gifters prefer to
shop and why.
Many Quinceaneras request transparent shoes for this tradition.com .

This category contains retailers of keepsake products primarily related to weddings.

gown tussie

The key to crafting an effective gifting marketing strategy is to really
understand the dynamics of gift giving, shopping and selection.g.

David's Bridal Launches Spanish Language Web Site

earnest monogrammed

By researching the gifting experience, Unity Marketing presents a major
new research study of the gifting market. "These fashion-conscious young
women are on the cutting edge of trends and come to us for wedding and
bridesmaid dresses, as well as Quinceanera gowns. David's Bridal is a business of The May
Department Stores Company.

ketubahs parchment

For marketers and retailers gifting
represents a rare and unique opportunity to directly and personally touch two
target markets at once: the gift giver who buys the gift and the gift
recipient to whom the gift is given.g.researchandmarkets .

keepsakes earnest

com/reports/c15388

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.
"David's Bridal recognizes that the Hispanic customer represents an
important and rapidly growing segment of the bridal market," said Robert D.

matted silverplate

com/cgi-bin/prnh/20040820 /RESEARCH )
The gifting market that is the buying and giving of gifts to family and
friends , is a $253 billion market.

tapers mussies

g.
This research is sponsored in part by the gift industry's most
forward -thinking companies, including Department 56, Glass Baron, Lenox,
Longaberger, and Walt Disney, among others. From romantic looks that evoke a
timeless elegance to fashion-forward selections showcasing the latest trends,
David's Bridal creates bridal gowns and special occasion dresses that embrace
superior standards of fabric, quality construction, fit and embellishment.

handcarved groom

DUBLIN, Ireland, Research and Markets
(http://www. Out of the total
$2,062 annual gifting budget, the typical gifter spends only 40% at Christmas,
leaving 60% of gift spending occurring over the course of the year. Marketers and retailers can
put these insights to work to increase gift sales and build repeat gifting
business . (NYSE: MAY).

scribal silverplate

'verb'),
rather than focus solely on the gift.;
Inspirational-themed gifts; Glass figurines and/or sculpture; China and/or
tabletop gifts, such as serving pieces, candlesticks, vases , etc.
Huth, President and CEO of David's Bridal. David's Bridal Quinceanera dresses start at
$299 and a wide assortment of high-heeled shoes, including the transparent
Nina shoe with a beautiful satin bow, start at approximately $48.

monogrammed silverplate

com
Fax: +353 1 4100 980

keepsakes earnest

While marketers
focus on designing the next big gift product and retailers carefully
merchandise their stores with gift ideas, the big opportunity for gift
marketers and retailers is to enhance the gifting experience (e.; China or
porcelain figurines and/or sculpture; Flowers, plants and/or garden
accessories , including cut flowers and bouquets; Personalized, customized,
etched, engraved, monogrammed giftware; Jewelry and/or watches; Personalized
photography items, such as personalized albums, pictures, etc . In addition, there is
frequently a shoe exchange ritual with the girl's father, where he removes his
daughter's flat/low-heeled shoes and replaces them with high-heeled shoes.davidsbridal.

matted groom

The purchase incidence among 15 leading gift categories is also
researched, including Christmas -themed ornaments and decorations. The
launch of the site is a key component of the company's plan to enhance the
bridal and special occasion shopping experience for Hispanic women.

commemoratives mussies

Capturing a greater share of the gifting marketplace,
therefore, is a significant marketing opportunity for product marketers and
retailers.
To locate a store nearby, consumers can call 1-800-480-BRIDE or visit
http: //www.

ketubahs dripless

researchandmarkets.
People buy and give gifts to build and enhance their emotional connection
with the recipient.; Photography-
related gifts, such as frames; Licensed merchandise; Plush and /or stuffed
animals; Lighted collectible villages, houses and/or cottages; Wooden baskets,
including handmade collectible baskets. Our new Spanish language
site and other marketing efforts are designed to keep these valued customers
and their family members informed about our dresses and accessories for all
their special occasion needs.

Bridal and Special Occasion Wear

By expanding its selection with a constant stream of new styles and
partnering with renowned fashion designers , such as Oleg Cassini, David's
Bridal offers an unparalleled assortment of wedding and special occasion
attire to satisfy every style preference.

earnest lettered

'noun') becomes the
means to an end and that end is to strengthen relationships."

The new David's Bridal Spanish language web site features:
* Bi-lingual registration where brides can elect to receive information in
either Spanish or English, as well as a bi-lingual appointment request
form
* Information on styles popular with Latinas for weddings and other
special occasions
* Quinceanera dresses and accessories
* Store locator by zip code

Future plans include an Estorias de Boda (Wedding Stories) section
featuring "real brides" who submit photos and memories of their wedding day. Festivities surrounding
the celebration include food, music, and a dance performed by the Quinceanera ,
who traditionally wears a white or pastel gown.

quilling tapers

gown commemoratives

A key finding
from this research is that the majority of gift shopping takes place
throughout the year, not just during the last two months. Bridal Authority Undertakes a Range of Efforts to Serve Hispanic Women

CONSHOHOCKEN, Pa .com/espanol .

sixpence mussies

In other words, the gift itself (e. No other research study has
investigated gifting from the experiential point of view and in such depth,
including gift giving incidence and spending throughout the whole year,
including 7 major gifting holidays and 12 gifting occasions (e.

keepsakes parchment

matted sixpence

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)