Action Products orders
were up in excess of 93% over last year.S.com

About Target
Minneapolis-based Target serves guests at 1,397 stores in 47 states
nationwide by delivering today's best retail trends at affordable prices.

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(NASDAQ:APII ), a leading toy designer and
manufacturer of educational, positive, non-violent branded toys for
pre-school children through pre-teens, announced that the company will
report its 2004 results on Feb.
In the U. The new
collection features toys that encourage creative expression and imaginative
play and are sure to excite little prodigies everywhere. Even
aspiring musicians are included in the playtime fun with a wide array of
musical instruments, including tambourines, bongos, drums and shakers.

Contacts: Paula Thornton-Greear
Target
(612) 696-3400

Carla Nikitaidis
Kaplow Communications
(212) 221-1713

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Action Products International, Inc. honor underscores that classic play patterns like
LEGO construction, independent of technology, can be just as
innovative and compelling to today's children, and we thank the
industry for recognizing that," says Soren Torp Laursen, president,
LEGO Americas/Pacific/Direct.
As LEGO Group celebrates 50 years of its compatible System of Play
for all ages in 2005, the company reflects on changes in the
marketplace and among the children to whom it caters with the highest
quality building experience.
"Playtime is a crucial part of every child's development," said Keri
Jones, vice president, Target.

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24 and will host a conference call at
4:15 P.
Quality brands including JAY JAY THE JET PLANE Wooden Adventure
System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation
activity kits, Space Voyagers (R) ("The most authentic Space Toys on
Earth"), Wild Climbers(TM) and Climb@Tron(TM) window-climbing animals
and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM)
wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity
Kits(R), a leading, award-winning specialty brand for kids' craft and
activity kits.
Until now, parents who wished to make their children's playtime both fun
and educational had to search out specialty toy stores.

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As a result of warrant exercises, the company continues to
strengthen its balance sheet and reduce debt.

Business Editors
American International Toy Fair 2005

NEW YORK----

-Global construction market leader celebrates two industry honors
and 50 years of its System of Play, stays committed to constructive
play pattern it pioneered amidst tech toy rush-

As manufacturers unveiled new product lines at this week's annual
Toy Fair, LEGO Group bucked the technology trend to celebrate its
timeless , classic toys and play pattern in an ever-increasingly
electronic toy marketplace, and walks away with two industry honors -
Best Boy Toy of the Year and Vendor of the Year. "Themes like castle are timeless, it's simply a matter of
retooling the look, the building experience and model functionality to
stay fresh and relevant.

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Action Products to Release 2004 Financials on Feb. 24 and Host a Conference Call; Company Estimates a Substantially Smaller Loss Than in 2003 and Profits in 20

The company expects to show a loss that is much lower than the
loss of $524,000 in 2003. The company
recently announced a license agreement with Think Like A Genius and
has created a new product and brand called Talking Stix, which will be
shown at the International Toy Fair Feb.

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It is possible that the
assumptions made by management for purposes of such statements may not
materialize.

LEGO Group, a privately -held, family-owned company based in
Billund, Denmark, is one of the world's leading manufacturers of play
materials for children, employing approximately 8,000 people globally. "Time to Play!" offers our guests a broad
assortment of specialty toys in the convenience and value of a Target and
positions our toy department as the ultimate one-stop destination. Prices for toys range from $1.

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With first -ever BIONICLE theme sets, children can build story
environments and movie events for Star Wars(TM ) and Harry Potter(TM)
support LEGO novelties.

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Due to the late
scheduled date of Toy Fair, the company is forecasting a small sales
gain in February and larger gains in March.
Parents, kids and gift givers alike are encouraged to explore "Time to
Play!" regularly to experience new products.

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----Action Products
International, Inc. 20-23. Talking Stix is expected
to be available in the second half of 2005.
"As many manufacturers jump on the technology bandwagon as a means
of staying relevant with today's children, we look deep into our
compatible system of play to reinvent ourselves year on year," says
Laursen. Supply chain efficiencies increased
fill rates 10% for the year, driving a 45% increase in fourth quarter
fill rates to core accounts.99
to $79.

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"Our evergreen LEGO MINDSTORMS(TM) product leverages technology to
compliment the play experience by bringing robots to life, while LEGO
Factory delivers the best of the virtual play world, but then sends
children back to the physical play environment., LEGO Group ended flat in 2004, outpacing the U. The collection features an assortment of
specialized products for children ages two to five years .Target.

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Final sales were up 11% in 2004.
The Toy Industry Association kicked off Toy Fair by celebrating
the best and most innovative toys of 2004, honoring LEGO(R) KINGHTS'
KINGDOM(TM) with the prestigious Toy of the Year Award for Best Boy
Toy.99. Since
opening its first store in 1962, Target has partnered with nonprofit
organizations, guests and team members to help meet community needs.

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com

Any statements that are not historical facts contained in this
release are forward-looking statements .Y."
Within "Time to Play!," Target also introduces its own line of high-
quality toys, PlayWonder . Whether visiting a
Target store or shopping online at Target.

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Such statements may
involve risks and uncertainties, including but not limited to those
relating to product demand, pricing, market acceptance, the effect of
economic conditions, intellectual property rights, the outcome of
competitive products, risks in product development, the results of
financing efforts, the ability to complete transactions, and other
factors discussed from time to time in the Company's Securities and
Exchange Commission filings."
This year, consumers will see stronger focus on classic and new
LEGO themes , including fire, police, construction, dinosaurs and
castle."
In its 50th year, LEGO Group is leveraging technology to draw
people back into the core building experience with LEGO Factory, an
online tool where children can design models in the virtual world,
then buy their custom creation to build in the real world. New toy destination focuses on imaginative play and creative expression

MINNEAPOLIS, Target introduces a new toy
boutique, "Time to Play!," a destination filled with specialty toys to engage
the next generation of young musicians, scientists and artists in one
extraordinary place. With the launch of
"Time to Play!," parents will find favorite kid-tested toys such as Breyer
horses, Schleich figurines, Klutz books, Only Hearts Club dolls and Science
Wiz kits.
Target is committed to providing guests with great design through innovative
products, in -store experiences and community partnerships.

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M.
As testament to the company's operational improvements , LEGO
Systems was named "Construction Toy Vendor of the Year" by Toys 'R Us,
recognizing considerable increases made in fill rates, productivity
and profitability, in-store displays and consumer education programs,
and development of differentiated products to drive store traffic in
2004.

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For more information on Action Products' toys, visit the Company's
web site at http://www."
Not only has the company refined its strategy to recapture the
traditional play theme construction business (boys ages 6-12) for
which it is best known, significant back-office improvements have been
achieved to make the company faster, leaner and more competitive.

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"Time to Play!" is located in the toy department of
every Target store and features an extensive selection of high-quality toys
from well-respected brands for children ages 18 months to 7 years.
Older children will be captivated by activity-oriented books and kits that
will turn them into yo-yo wizards, knitting goddesses and queen of the cat's
cradle. For more information, visit http://www.

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is a multi brand designer and
manufacturer of educational and positive branded toys emphasizing fun.
"Certainly things have changed since we launched our first themed
building sets in 1955," says Laursen.

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Some 3,000 buyers spent three days at the recent 65th annual
Canadian Toy Assertion's annual trade show. Unlike other category
finalists , KNIGHTS' KINGDOM utilizes no technology to capture boys'
imaginations, rather, represents a classic play pattern reinvented to
appeal to today's youth.T. "However, times have not
changed so much that children and parents alike don't recognize and
appreciate the heritage, quality and inherent fun of the classic LEGO
play pattern. Globally, total operational costs were
reduced by 20%, product development lead time has decreased more than
50%, and the company balance sheet has been sanitized , reducing fixed
assets by two-thirds.
Children also can practice creative storytelling with classic toys, such
as collectible Breyer horses and dolls from the Only Hearts Club.com, guests enjoy a fun and
convenient shopping experience with access to thousands of unique and highly
differentiated items.

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KNIGHTS' KINGDOM unites the constructible action figure platform
the company pioneered with BIONICLE(R) in 2001 with the best of
traditional play theme construction and role play to engage a broader
base of boys under one compelling storyline.
"We incorporate technology where meaningful and relevant to
enhance role play value or building experience," Laursen continues.

Target Launches 'Time to Play!' Specialty Toy Boutique

Young
children will be wowed by science projects and games such as Insta Worms, Test
Tube Wonders, Blizzard in a Bucket and the GeoSafari Talking Microscope . PlayWonder includes
furniture, room decor, and coordinating toys as well as themed play
environments for children such as kitchenettes, playhouses and grocery
markets. Target (NYSE: TGT) gives back more than $2 million a
week to its local communities through grants and special programs.

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LEGO Group Positioned to Maintain Category Leadership in 2005 as Play Pattern and Business Strategy Both Produce Honors at Annual Toy Fair

Many of the "Time to Play!" toys are carefully created in small batches to
ensure superior quality as well as to inspire, stimulate and fascinate.

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Business Editors
American International Toy Fair 2005

ORLANDO, Fla. Its products are marketed and sold worldwide to
specialty retailers, museums, toy stores, theme parks, attractions,
zoos, catalog companies, Internet retailers, and educational markets. We offer a technical toy, just not in the way
the market defines technology.

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Action Products is determined to operate at
a profit in 2005.apii . The Company undertakes no obligation to
update or revise any forward-looking statement for events or
circumstances after the date on which such statement is made.
"This T. toy
industry and most major toy brands and maintaining position as
construction toy category leader.

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S.
The Company is committed to the development of children's creative and
imaginative abilities, and its employees are guided by the motto
adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best
is good enough."

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Actual results may differ materially from those projected
or implied in any forward-looking statements.