, the WPT has licenses with such premiere
marketers as Mforma, U.

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"This partnership is a win-win
for us because it represents a new, steady stream of ad revenue and
gives us the opportunity to bring some of the biggest brand names in
the country to our customers. Certain information included in this
press release (as well as information included in oral statements or other
written statements made or to be made by WPT Enterprises, Inc.

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Zoom Media Adds More Than 100 New Venues to Active Family Advertising Network; Award-Winning New Roc Fun House Leads Roster of Family Entertainment Centers

WPT
Enterprises currently licenses its brand to companies in the business of poker
equipment and instruction, apparel, publishing, electronic and wireless
entertainment, DVD/home entertainment , casino games, and giftware. The agency's four principals, Jay Asher, Adina Avery-Grossman,
Louis Drogin and Andrew Topkins, have more than 50 years of combined licensing
and marketing experience .newscom.com/cgi-bin/prnh/20050809/LATU100LOGO )

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2 million-square-foot
entertainment/retail /residential complex that is among the largest
FECs in the New York City market. The company is located at 430
West 14th Street, Suite 403, New York, NY 10014.

About Brandgenuity LLC
Brandgenuity LLC, an independent boutique trademark licensing agency based
in New York, provides turnkey licensing services to owners of famous
trademarks.

Suppliers who carry all types of furnishings are found in Shopping: Home and Garden: Furniture.

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Additional FECs in the top three DMAs include:

New York:

Sportime USA, Westchester's #1 Family Entertainment Center
with batting cages, rides + games, video games and party
rooms;

Over 200 birthday parties a month

More than 100,000 visitors a year

Sports Plus, three locations in one including indoor
roller coasters, paintball, laser tag and soccer.

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worldpokertour .

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com.

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Zoom is
owned by Telemedia, a North American media holding company. WPT Enterprises, Inc. Such
forward-looking information involves important risks and uncertainties that
could significantly affect anticipated results in the future and, accordingly,
such results may differ from those expressed in any forward-looking statements
made by or on behalf of WPTE.

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Business Editors

NEW YORK----Zoom Media, a lifestyle
media and marketing company, announced today that it has added more
than 100 new venues to its Active Family Network of family
entertainment centers (FECs) under its partnership with the
International Association for the Leisure and Entertainment Industries
(IALEI) to provide large-scale, backlit signage for targeted,
out-of-home advertising in top U. (Nasdaq: WPTE) is a company engaged in the creation
of internationally branded entertainment and consumer products driven by the
development, production, and marketing of televised programming based on
gaming themes.

Typical recreation room equipment includes:
Billiards tables; ping pong tables;
Foosball tables; and
Dart boards.

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The New Roc Fun House, which was
recently named one of the 2004 Top FECs of the World by the
International Association of Amusement Parks and Attractions, offers a
diverse collection of attractions for people of all ages including a
massive arcade, a bowling center, a go-kart track, indoor amusements
and more."
In addition to its Active Family Network, Zoom operates a Cinema
Network in partnership with Loews Cineplex, a Fitness Network with
leading health club operators including Bally Total Fitness and Town
Sports International, a Social Network of more than 2,000 bar,
restaurant, and nightclub locations in 35 markets, and a Parks Network
with New York City Department of Parks + Recreation.worldpokertour.

This category contains listings for vendors that deal primarily in recreation room equipment.

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S.
WPT Enterprises, Inc.

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"We are thrilled to be adding these well-respected
companies as licensees and appreciate their dedication to growing the WPT
brand.com.

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(Nasdaq: WPTE)
has kicked off 2006 with the addition of 14 new consumer products licensees,
bringing to more than 40 the total of licensees in its fast-growing stable of
domestic and international product partners.
Brandgenuity LLC, a New York-based licensing agency, has assisted the WPT
in the strategic development and execution of the licensing program.

About WPT Enterprises, Inc.

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S. More than 50 million
parents, teens and kids frequent the large-scale recreational
complexes every year, making them the perfect venue for brand
advertisers such as the Cartoon Network, which currently has ads in
place at several of Zoom's more than 700 FEC locations . Brandgenuity agency services include strategic
licensing planning, prospecting, negotiation, licensee management and program
administration.

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The list of new venues is led by The New Roc Fun House located at
New Roc City, a 1. Zoom has installed its oversized 6' x 4' backlit billboards
at different attractions in the facility. in time for Father's Day,
WORLD POKER TOUR(R)-branded products are forthcoming from:

* PixelPlay -- Interactive set top box TV games
* Oakley -- Poker sunglasses
* AMF Billiards -- Poker tables
* Bev Key -- Aluminum key chain/bottle openers
* Die Cast Promotions -- Die cast trucks
* Head West -- Decorative mirrors for bar or game rooms
* Imperial Rubber Holdings -- Rolled, rubber-backed washable poker play
mat
* Notra Trading -- Bedding, towels and housewares
* Nostalgia Art -- Limited edition artwork
* Pacific Sportswear -- Wristbands, headbands and rubber bracelets for
charity
* S2Art -- Limited edition prints and posters
* Stern Pinball -- Pinball machines
* Talexia -- Cell phone charms
* Two Dog Designs -- Barbeque covers

"WORLD POKER TOUR merchandise continues to shine at retail because we work
with the best licensed product companies in the U. The company is also engaged in the sale of
corporate sponsorships.

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"
"More and more , marketers from Fortune 500 companies are
interested in reaching families outside the home, but it must be done
in a cost-effective, strategic manner," said Dennis Roche, president
of Zoom Media .

WORLD POKER TOUR(R) Scores Full House With Fourteen New 2006 Licensees

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Leading Manufacturers to Bring WPT-Branded Merchandise to
Market by Father's Day

LOS ANGELES, After another
record-breaking holiday season of sales, WPT Enterprises, Inc. and they know how to
maximize brands at retail," said Andrea Green, Vice President of Global
Consumer Products at WPTE. WPTE launched its international licensing campaign in the second
quarter of 2005. WPTE is also rolling out
products in the U. For show
information, tools for improving poker play, and other WPT news, fans may log
on to http://www.

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2 million visitors a year

Northridge Skateland , the largest roller arena and family
fun center in California;

Over 120 birthday parties a month

More than 80,000 visitors a year

Chicago:

Enchanted Castle, a 47 ,000 square-foot family fun center
with 3-D movie theater, bumper cars and kids' playland;

Over 350 birthday parties a month

More than 250,000 visitors a year

Hollywood Park , featuring an arcade, volleyball pit, wave
slide and playhouse;

Over 120 birthday parties a month

More than 200,000 visitors a year

Chitown Futbol, Chicago's home for indoor soccer with
three indoor fields that play host to several youth
leagues;

More than 650,000 visitors a year

"As an IALEI member, we are excited to have the opportunity to be
part of this program," said Michael Getlan, Director of Enthusiasm +
Opportunity of The New Roc Fun House. In the U. WPTE is the creator of the World Poker Tour(R), a television
show based on a series of high-stakes poker tournaments that airs on the
Travel Channel in the United States and more than 130 markets globally.

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For more
information, visit www.S.S. Brandgenuity's clients include Snapple(R), Yoohoo(R), This
Old House(R), Outdoor Life(R), Sports Illustrated(R), Orajel (R), Baby
Orajel(R) and Meow Mix(R).com

Adina Avery-Grossman / Brandgenuity LLC
212-925-0730
adina@brand-genuity.

In order to be listed in this category, the vendor must supply furnishings-type equipment for more than one type of recreation room activity.

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zoommedia.

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Playing Card, Jakks Pacific, 2K Sports, Radica, and
HarperCollins to create WPT-brand products. For more
information on World Poker Tour licenses, contact Brandgenuity at
212-925-0730 or email info@brand -genuity. Photos and media
information can be found online at: http://www.) contains
statements that are forward-looking, such as statements relating to the
expansion of WPTE's brand licensing , the development of new television and
film projects, the development of WPTE corporate sponsors and other business
development activities, as well as statements regarding other capital
spending , financing sources and the effects of competition. These risks and uncertainties include, but are
not limited to, WPTE's significant dependence on the Travel Channel as a
source of revenue; the potential that our television programming will fail to
maintain a sufficient audience; the risk that competitors with greater
financial resources or marketplace presence might develop television
programming that would directly compete with WPTE's television programming;
the risk that WPTE may not be able to protect its entertainment concepts,
current and future brands and other intellectual property rights; risks
associated with future expansion into new or complementary businesses; the
termination or impairment of WPTE's relationships with key licensing and
strategic partners; and WPTE's dependence on its senior management team.

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Over 500 birthday parties a month

More than 250,000 visitors a year

Los Angeles:

Mountasia Fun Center, with batting cages, bumper boats and
rock climbing;

Over 400 birthday parties a month

More than 275,000 visitors a year

Pharaoh's Lost Kingdom, a premium themed amusement park,
including water park, virtual reality and speedway;

Over 200 birthday parties a month

1.
Expected to be on store shelves in the U.S. is a majority owned subsidiary
of Lakes Entertainment, Inc.

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markets .

About Zoom Media

Zoom Media operates a network of over 5,000 venues targeting
active consumers in a variety of highly targeted indoor locations,
including health clubs, movie theaters , restaurants and nightclubs,
with over 40,000 billboard locations throughout North America.com

Among the products created by the
WPTE licensing partners are handheld and video games; apparel; jewelry; poker
equipment and chips; books; DVDs; candy; games for mobile phones, PDAs and
wireless devices; furniture and house wares, automotive accessories; talking
bottle openers; lighters , and other novelties.

(WPTEG)

The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements.

Contact:
Aimee Lirette / WPT: 323-330-9872
alirette@worldpokertour.

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"These centers are destinations where families choose
to spend their time, and they offer great environments for targeted
advertising."
WPT consumer products are also making their way into stores around the
world., a publicly held company.com. For
more information, review WPTE's filings with the Securities and Exchange
Commission.com

(Logo: http://www.

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K, Australia, Scandinavia, France and elsewhere.

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---

- - kjjkjk

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