interlocking frik

"All four of these licensees
have great reputations in the retail community, and stood out as
companies best able to promote a lifestyle around some of our more
prestigious brands."
The Lowrider brand enters into the juvenile toy category with
Funrise, one of the leading toy vehicle companies in the industry.

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The customization is
achieved by "swapping-out" the mid-section of the car and snapping-in
new parts to create a whole new vehicle .

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(NYSE: PRM), today announced Best Pals, Funrise, Planet
Toys, and Scientific Toys have joined the company's prestigious list
of licensees to further expand its top magazine brands in the toy
vehicle market. This is the latest in a series of successful brand
extensions that transition enthusiast titles such as Import Tuner and
Truckin' into product lines that carry significant clout in a broader
marketplace.
Adding some throttle to the tuner market, Scientific Toys will
introduce a new line of Import Tuner-branded radio-controlled cars.

brainteasers puzzling

crosswords dexterity

curio wheeled

These new vehicles will reflect the hottest trends in body kits,
wheels and accessories being used among international performance
enthusiasts .

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For more information on Winning Moves
Games and Rubik's Cube visit www.winning-moves.

frik endorsed

Winning Moves Games is a leading maker of classic card games,
children's and family games. PRIMEDIA
Enterprises extends the company's brands into consumer product
categories such as apparel, accessories, toys , interactive games,
automotive accessories and equipment, books, and calendars, as well as
service licensing and promotions.

difficulty teasers

For those looking for a greater challenge, Winning Moves Games
also markets the Rubik's(R) 4x4 Cube and Rubik's(R) 5x5 Cube adding
more layers of twisting and turning fun. The pieces are
interchangeable and can be used with other cars in the line.
Together, these new brand extensions in the fast-growing toy
vehicle sector move PRIMEDIA's branded merchandise programs into key
retail locations nationwide.

frik teasers

The classic 3x3 Rubik's Cube has 43 quintillion
(43,252,003 ,274,489,856,000) possible configurations, and the fastest
time for solving the Cube is a mind-boggling 16.
Under the Truckin' brand, Planet Toys will be developing a line of
radio-controlled vehicles in multiple scales.

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frak puzzle

Each SKU
will have stylized pin striping as well as wheels and rims popular in
the Lowrider market.

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jigsaw dexterity

PRIMEDIA Expands Licensing in Toy Vehicle Business

These "Swap -Out" vehicles are 1:64th
scale cars and trucks that can be transformed into a customized ride
with add-on accessories such as wheels, limousine middles, and hot
hydraulic systems all included with the vehicle.

About PRIMEDIA Enterprises

PRIMEDIA Enterprises is the worldwide brand licensing division for
PRIMEDIA's 250 publications, having established brand extension
programs for titles such as Motor Trend, Hot Rod, Lowrider, Super
Street, Import Tuner, In-Fisherman, and Creating Keepsakes .

teasers endorsed

Entertainment Editors/Tradeshow Writers
American International Toy Fair
Booth #2063

DANVERS, Mass.----

Winning Moves Games hosts "Speed Cubers" at Toy Fair 2005 and
introduces full line of "Cubes" to mark 25th anniversary of #1
all-time puzzle

Twenty-five years ago , a brightly colored "Cube" made its debut at
the American International Toy Fair, looking simple enough but packing
an irresistible challenge that would soon attract millions of would-be
puzzle sleuths. and
used under license. PRIMEDIA Enterprises' existing toy licensees include
Mattel, RC2, Action Performance, Revell-Monogram, and RadioShack. Their Lowrider line will
consist of multiple SKUs of traditional lowriding vehicles.

brainteasers crosswords

In honor of the 25th Anniversary, Winning Moves Games will host
"Speed Cubers" from Horace Mann High School at the company's Toy Fair
booth. (NYSE:
PRM ):

Funrise, Best Pals, Planet Toys and Scientific Toys join
PRIMEDIA's Impressive Roster of Vehicle Licensees

Lowrider Adds Radio-Controlled Vehicles to Toy Program -

PRIMEDIA Enterprises, the licensing merchandising division of
PRIMEDIA Inc.
"We are continually looking for innovative partners to build on
the success of our existing toy vehicle business," said Jacqueline
Blum, president of PRIMEDIA Enterprises.

puzzleman jigsaws

18000 stacker

This year, the fun continues with all-new "Cubes" for all ages. Internationally, PRIMEDIA's content
and brands are licensed in more than a dozen countries around the
world.

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Rubik's Cube Celebrates 25 Years of Twisting and Turning Fun

com

RUBIK (R) and RUBIK'S(R) are trademarks of Seven Towns Ltd.
Funrise will develop a line of plastic light + sound freewheeling,
"pull-and-go", and motorized vehicles. In addition to the core
radio-control line, Planet Toys will also create branded pullback
vehicles, friction vehicles and wooden toys.

These Truckin' toys will
be available at mass, mid-tier and specialty toy retailers later this
year .

frak jigsaws

Business Editors

NEW YORK----PRIMEDIA Inc.
Best Pals recently introduced a new product to the marketplace
called "Swap-Outs", a line of customizable vehicles for the Lowrider,
Truckin ' and Import Tuner brands.

crosswords difficulty

"I knew when I first saw Erno's Cube creation that it was going to
have universal appeal, but it was hard to imagine just how popular it
would become," explained Winning Moves Games Chairman Tom Kremer, who
helped bring the first Cube to Toy Fair in New York in 1980 . Funrise will also develop a line of vehicles for
the popular Cartoons brand, which will feature the exaggerated
American muscle cars depicted in the popular comic magazine.

Contains online stores offering various puzzles and other mind-bending activities.

endorsed spilsbury

frik difficulty

More than 100 million Rubik's(R) Cubes have been sold
since its debut in 1980, making Rubik's Cube the most successful
puzzle in history.
Winning Moves Games will launch a 25th Anniversary Edition Rubik's(R)
Cube based on the classic 3x3 Cube at the American International Toy
Fair, February 20-23 at the Javits Center (booth #2063) in New York
City.5 seconds! The Cube
even inspired a TV series in the 1980s called "Rubik, the Amazing
Cube". (C)2001 Seven Towns, Ltd.

spilsbury crosswords

These amazing puzzlers can solve the Cube in 30 seconds or
less!
Rubik's Cube is the brainchild of Erno Rubik , a university
professor from Hungary, and it took several years for the puzzle to
make its way beyond the Iron Curtain.