Toddlers are always fascinated with their own bodies. With eToys' picks for the best
outdoor activity toys, parents can start their kids on a healthy lifestyle
this Easter and beyond.
(Ages 8 and up)

Groove It (Milton Bradley)
Get together with friends, and gear up for a groovy, dancin' good time.newscom., Nickelodeon , Paramount Pictures,
Comedy Central, MTVN International, and Spike TV. Nickelodeon
and all related titles, characters and logos are trademarks of Viacom
International Inc.

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The Department of Education states that "President Bush believes
that all children must begin school with an equal chance at
achievement so that no child is left behind. For
example, while in the car, parents can read billboards to or sing
songs with children to develop phonemic awareness, vocabulary and
knowledge of print conventions.com
(http://www.

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According to No Child Left Behind (NCLB) education legislation, both
schools and families are accountable for the preparation of young
children in the preschool years .ed. The company owns eToys (http://www.Top Rated Nick Jr. The play-along, animated adventure series stars Dora,
a seven-year-old Latina heroine whose adventures take place in an imaginative,
tropical world filled with jungles, beaches and rainforests.

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Children must learn to count objects and
recognize numbers and shapes." To learn more
about developmentally appropriate play and learning for young
children, visit the National Association for the Education of Young
Children at www. Features seamless steel tray with no-scratch edges and steel
undercarriage, durable molded wheel and real wood wheelbarrow handles.

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Teaching skills to your preschooler at home does not have to be
complicated or costly; make it be part of your daily routine.learningresources.
(Ages 1-4)

Radio Control Hurricane Speed Boat (Interactive Toy Concepts LTD)
Get ready for radio control action that skims the water like a hurricane. (Ages 5-12)

About eToys Direct
eToys Direct offers thousands of toys, custom dolls, video games and baby
products to online and catalog shoppers through its popular web sites and its
strategic retail partnerships.O.

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Key products include:

The very best water toys in 2005 are Smart Splash(TM) Shape
Shell Turtles, Number Fun Ducks and Color Link Frogs (ages 2+;
$14. Children
develop social skills and early skills in math, science and
oral language during water play.naeyc. "This list is a great resource for parents and
grandparents who want to forgo sweets for healthier gifts this Easter
holiday."

The eToys Top Activity Toys List

Double Blast Bubble Mower (Fisher-Price)
Kids can have twice the fun with double the bubble action and cool new
realistic styling. The mower features dual "exhaust" pipes for double the
bubble output, realistic lawnmower sounds, two dipstick bubble wands ,
pull-cord starter and bubble solution. (Ages 7-12)

Sesame Street Hopscotch Mat (Team Products Int)
Kids build coordination and improve their motor skills using this Sesame
Street -themed hopscotch mat.etoys. It has built a diverse, global business by putting kids first in
everything it does.

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95). In this jungle-themed set, monkeys fly through the
palm trees by their tails , then spin, twist and turn. Ready to race right out of the box, the Hurricane comes with
a transmitter , charger, onboard NiMN battery and instructions. (Ages 18 months - 6 years)

Twister Moves (Milton Bradley)
Put on your dancing feet and get movin'.com/cgi-bin/prnh/20060213/NYM274-a
http://www.

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)
Kids can practice their soccer skills with this fun and inventive Soccer
Goal Set. The kitchen enjoyed tremendous success at retail as it
conveyed the same emphasis on bilingual skills, combined with fun and
adventure, as the popular Nick Jr. The department
handles the merchandising for Nick Jr. (NYSE: VIA, VIA.

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(Ages 7-16)

Kid's Wheelbarrow (Radio Flyer )
Grown-ups garden chores are kid's play with this scaled-down replica of
the real thing.
Dora's Talking Kitchen, a best-selling Fisher-Price product in 2005, took
the honors for "Girl Toy of the Year" -- awarded to the best toy developed for
girls of any age. Ultimately, Dora
and her best friend, Boots, triumph, and the story always ends with a "We Did
It!" anthem. Nickelodeon 's U.

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95) is the perfect
way for any preschooler to build a solid reading foundation. (Ages 3-5)

My First Skate: Boys -- Red (Fisher-Price)
Boys will love these new first skates that feature contemporary styling
with inline front wheels and rear "training" wheels for balance , as well as
realistic-looking high boots. (Ages 5-10)

Moon Shoes (Hart Enterprises, Inc . The ceremony was
held Saturday, February 11, at the Marriott Marquis in New York.newscom. television
network is seen in more than 89 million households and has been the
number-one-rated basic cable network for ten consecutive years.

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For the child who always wants to help in the kitchen, Smart
Snacks(R) Gingerbread Sort + Snap(TM) (ages 3+; $14.95) teaches
letter recognition , phonics and beginning handwriting.
The list, compiled by eToys buyers who collectively have more than
100 years of toy-buying experience, offers a wide range of activities for boys
and girls of all ages and interests including dancing, skating, soccer, rock
climbing, speed-boating and more . Wacky Moon Shoes are made of quality,
high-density plastic, adjustable nylon straps with sure-footing and non-skid
treads. Kids must follow more than 100 dance
commands called out by the rockin' DJ -- if they miss a step they're out.

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According to Early Reading First (part of NCLB), the most
important language skills for preschoolers are: phonemic awareness
(the knowledge that spoken words are made up of sounds), phonics (the
relationship between letters and sounds), oral vocabulary and
comprehension, and the conventions of print (why and how we
communicate using words in print ). Of course, early math and science
skills are equally important. Children sort and snap together the plastic
gingerbread figures by attribute: boys, girls, hats, hair,
stripes , buttons or shoes, which helps build early math and
fine motor skills while enhancing a child 's vocabulary.
This interactive, talking floor mat helps teach alphabet
recognition , phonemic awareness and beginning phonics by
reviewing the alphabet, letter sounds, vowel recognition and
spelling of three- and four- letter words.

Located in Vernon Hills , IL, Learning Resources is a leading
manufacturer of innovative, hands-on educational toys and products for
home and schools worldwide. The bounce back target automatically and conveniently returns the
ball to them each time. The pace speeds up and has a total of
eleven different moves. Great for use indoors or out, this safe and fun
Climbing Rock Wall lets children experience the thrill of rock climbing in a
safe environment. eToys Direct also
provides a toy and video game solution to its online and catalog partners,
supplying category management, full-featured content, inventory control, order
fulfillment and customer support.S.

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Parents can ensure a strong academic foundation by providing
engaging, hands-on activities in the home. According to the National
Association for the Education of Young Children (NAEYC), water
play is an effective way to teach early academic skills, and
it also teaches safety and rules of behavior. Learning Resources is best known for M-Gears(R)
and Gears! Gears! Gears! (R) Construction Sets, Pretend + Play(R)
Calculator Cash Register and Teaching Cash Register, Teaching
Telephone(R), Three Bear Family(R) Counters, Smart Snacks(R), Reading
Rods(R) hands-on literacy system and many more games and activities. Includes metal frame soccer goal, soccer ball, pump
and ground stakes.
Dora the Explorer first aired on Nickelodeon in August, 2000 and quickly
became a preschool hit.

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gov/parents and click on "Help My Child Read.com), the one-stop
shop for children's products online, suggest taking advantage of the rising
temperatures to get kids active outdoors.O.
As the star of Nickelodeon's highly popular preschool series, Dora the
Explorer, Dora also received the prestigious "Best Girl Toy" award at the TIA
gala which every year celebrates the most innovative toys.com/cgi-bin/prnh/20060213/NYM274 -b )
Dora continued her winning streak, claiming the "Property of the Year"
prize for the second year in a row. The honor is reserved for the licensor
with the brand or property that generated the most interest and excitement
throughout the toy industry.

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95 each). The company has been a trusted source by
parents and educators for quality educational toys and classroom
materials including fun, award-winning math, science, early childhood
and language products. But after
a winter spent indoors, the experts at eToys (http://www. (Ages 5-8)

Barbie: My First Skates -- Pink (Fisher -Price)
These pink in-line skates feature contemporary Barbie styling with in-line
wheels and realistic-looking high boot cut.mytwinn.
In each episode, Dora teaches a Spanish word or phrase to the viewers and
then asks them to use it to solve a problem and forge ahead.

About Nickelodeon + Viacom Consumer Products
Nickelodeon + Viacom Consumer Products manages the third largest licensing
business in the world with $5 billion in retail sales in 2005, from such
properties as SpongeBob SquarePants and Dora the Explorer.B)

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----It's time for
the annual American International Toy Fair in New York and Learning
Resources, an educational company known for its innovative educational
toys, materials and programs, is here to help parents of young
children make good choices when it comes to educational toys. Designed to resemble the classic playground
game, kids can use this special mat, featuring favorite Sesame Street
characters Big Bird, Ernie, Elmo, Cookie Monster and the Count, indoors or
out.

She Did It! Dora The Explorer Wins Two 'Toy of the Year' Awards as Most Innovative Toys Are Celebrated at American International Toy Fair

T. By focusing on licensed product that delivers to
girls high quality play experiences consistent with the show's values, Dora
has resonated with both girls and their parents.
"The Toy Industry Association is excited to honor Dora the Explorer for
the second consecutive year at the T.

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Learning Resources products
are developed to offer stimulation and fun while supporting important
educational concepts.

eToys Selects Top Activity Toys to Help Children Stay Active and Healthy This Easter

kbtoys.
In addition to the toy honors, Dora the Explorer has also recently been
bestowed with other awards that recognize the importance of the series for
today's preschoolers including a 2006 Daytime Emmy nomination for Outstanding
Children's Animated Program.
Nickelodeon, now in its 26th year, is the number -one entertainment brand
for kids.

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At the store, parents can point out
letters on food labels or count items as they put them in the cart.

Everyone will be saying "cheese" as young photographers snap
pretend pictures with the Pretend + Play(R) Count + Click
Camera(TM) (ages 3+; $19.95), a perfect way for children to
learn about the major bones and an exciting way to increase
vocabulary. This all-new dance version of
Twister keeps kids on their toes .

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Also for the child who loves the kitchen, Pretend +
Play(R)Trace + Learn(TM) Cake (ages 3 +; $24.com.org and click on "Information for Families. The motion
sensors know how the children are moving as they zoom, scratch and slide in
response to the lights and sounds.com) under a long -term licensing agreement.

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Preschool Preparation: The Importance of an Early Academic Foundation

Another adorable animal endeavor to provide children with
endless time for early math and science learning is Gears!
Gears! Gears!(R) Movin' Monkeys(TM) building set (ages 3+;
$34. Build on
this fascination by putting together the life-size Skeleton
Floor Puzzle (ages 3+; $24.

Alpha-Bug Step 'n' Spell(TM) (ages 3+; $39.
In order to be the first in line for the most innovative preschool
learning toys of 2005, you can find these and other Learning Resources
products at your local teacher or specialty toy store or at
www. (Ages 5-12)

Climbing Rock Wall (Pyramid Toys LTD)
Molded to look just like a section of mountain ready for climbing, this
inflatable Rock Wall is made of extremely durable and sturdy vinyl, designed
to stand up to hard use.com) and the
My Twinn doll company (http://www.com) and operates KBtoys. Show Wins 'Property of the Year' Award for Second Year in a
Row - and 'Best Girl Toy' Award at Toy Industry Associations Annual Honors

NEW YORK, With all the glitz and glamour of awards
season in full swing, honors were bestowed Saturday night on America's
preschool sweetheart -- Dora the Explorer -- when she won her second T.
(Photo: http://www. The company includes television programming and production
in the United States and around the world, plus consumer products , online,
recreation, books, magazines and feature films.

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etoys. Included with this enormous ball is an inflation
adapter and a valve plug that is extra long for added safety.

program .
"We're thrilled that Dora the Explorer continues to be associated with
some of the most innovative and creative toys on the market," said Leigh Anne
Brodsky, President of Nickelodeon + Viacom Consumer Products.Y awards," said Tom Conley, President
of the Toy Industry Association. "Dora provides kids with incredibly creative
playthings and it's a pleasure to present her with both the 'Property of the
Year' and 'Best Girl Toy' awards in our industry's own version of the Oscars,"
he said.

toyshop playroom

From birth to age
five, children develop most of the language, thinking, physical,
emotional, problem solving and social skills that they rely on for the
rest of their lives.95). To get more information about No Child Left
Behind and Early Reading First, especially designed for parents, go to
www .
"With child obesity increasingly being recognized as a major national
issue, we wanted to provide parents and children with a list of the best
activity toys as a fun and healthy antidote to sedentary lifestyles," said
Mike Wagner, eToys Direct CEO.
This sleek, high-speed Hurricane speedboat cruises with dual ducted fans with
no moving parts. The privately held company is based in
Denver.T.

playfair terrific

Business Editors/Education Editors
American International Toy Fair 2005
Javits Booth #763

VERNON HILLS, Ill." To ensure success,
parents and educators must focus on the preschool years, which are the
most important learning time in the life of a child. They must also learn to explore their
world and solve everyday problems. After the pictures are snapped,
count the objects in the photos and discuss the pictures to
provide the child with a great opportunity to practice oral
language and counting." And
remember that early learning at home is the key to ensuring that your
child will not be left behind.
Move to the music, follow the lights and get into the groove.Y
Award as "Most Popular Property" of the Year by the Toy Industry Association. "Dora is part of
the lives of millions of kids around the world and we're proud of our products
that are both educational and fun," she said.

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95) is the
newest addition to Learning Resource's award-winning Smart
Snacks(R) line.
(Ages 4-8)

Soccer Goal Set With Bounce Back Target (Drybranch, Inc.
(Ages 8-14)

40" Bigens Play Ball (Sport Fun)
This heavy-duty rotationally molded vinyl ball provides hours of fun for
one or more children.

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To
teach early science and problem solving, parents can simply ask
children questions such as , "What do you think would happen if I
pulled out this apple from the bottom of the pile?" Parents who take
the time to work with their children also form stronger familial bonds
that will increase their child's chances for success in learning. These lively toys, perfect for the tub, beach or
wading pool teach colors, numbers, sorting and patterning and
are a perfect beginning for lifelong exploration. DENVER, This Easter, many parents and grandparents
will give children chocolate eggs and marshmallow bunnies as gifts. The front wheels are in-line
while the back wheels are "training wheels" for additional balance.)
Moon shoes are the original mini trampolines made for feet so kids can
jump with anti-gravity effects. They fit up to size 9 men's shoes and hold a maximum total weight of
180 pounds. Dora explores her
world just as preschoolers do everyday , and the show is designed to actively
engage its audience in an interactive quest using a variety of learning
techniques.

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