This is the 5th-year anniversary for BRATZ, and consumers
have spoken.com,
www.

raggedy appletree

O. If they had their own
country, their population would rank twelfth between Nigeria and Mexico. (OAA), founded in 1978 by Cabbage
Patch Kids creator Xavier Roberts, is a privately held corporation located in
Cleveland, Georgia.
http://www.com

About Play Along, Inc . The product categories include:
Action Figures, Art Activity Kits, Stationery, Writing Instruments ,
Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-
School, Plush, Construction Toys, Electronics and Dolls. 4Kids, through its wholly owned
subsidiaries, provides domestic and international merchandise licensing;
television, film, music and home video production and distribution; media
planning and buying; product development; and Web site development. TIA also owns and operates the American International
TOY FAIR(TM) to be held February 20-23rd, 2005.
954 -596-2210

BRATZ
achieved a 45.

colette appletree

This press release contains forward-looking statements (within the meaning
of the Private Securities Litigation Reform Act of 1995) that are based on
current expectations, estimates and projections about JAKKS Pacific's business
based partly on assumptions made by its management.strong@cabbagepatchkids.

ginny barbie

Property of the Year Category + Girl Toy of The Year Category

CLEVELAND, Ga., 4Kids Entertainment,
licensing agent for the Cabbage Patch Kids, is pleased to announce that the
Toy Industry Association (TIA) selected the brand owned by Original
Appalachian Artworks Inc.Y.T.Y. We expect our market share to grow even further worldwide
this year when our exciting new lines are introduced later in the
year.

cloth esteem

TIA
(http://www.2%.bratzpack.

peaches candi

Y.:
JAKKS Pacific, Inc. 241
margaret.
BRATZ -- the dolls with a passion for fashion, distributed in the UK
by Vivid Imaginations -- has been confirmed as the clear market leader
in the fashion doll sector in the UK for the first quarter of 2005,
according to data released today by retail audit group NPD Inc.

ginny ooak

The must-have gift of the Christmas of '83, the 'Kids(TM) went on record
as the most successful new doll in the history of the toy industry.

About TIA
Founded in 1916, the Toy Industry Association (TIA ), formerly Toy
Manufacturers of America is recognized by government, trade, media and
consumers as the authoritative voice of the North American toy industry. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions that are difficult to predict . With BRATZ Rock Angels
multimedia and toy launch to follow later this year, we are expecting
another record year for the brand, with UK/Ireland toy sales alone
exceeding GBP 110 million at retail.

ginny esteem

(Nasdaq: JAKK). The
company's products can be found at mass merchant, specialty and gift retailers
on a worldwide basis.5% market share for Q1 2005, whereas one year ago BRATZ
market share was just 32.evivid.

raggedy dolls

All of the winners, and all of the nominees, are truly
the 'best of the best,'" Mr. The very first "adoptable"
babies hand stitched to birth celebrated individuality and the differences
that made each one unique. For further information, visit
http://www.com.

Business Editors /Toy Industry Writers

LOS ANGELES----MGA Entertainment's
BRATZ(R) has the clear lead in the fashion doll battle here in the UK.

ginny cloth

(OAA) as a finalist in the 2005 Toy Of The Year
(T. -- "The industry 's version of the Oscars -- gives toy
manufacturers the recognition they deserve for producing best selling
product," said Tom Conley, President of the Toy Industry Association in New
York City .T.
Cabbage Patch Kids property has its roots and its headquarters in a small
Appalachian community in the Georgia Mountains.
"Raising this family has been an extremely rewarding experience for me,
said Cabbage Patch Kid creator Xavier Roberts, "I am honored that the toy
industry has nominated Cabbage Patch Kids as a finalist for a T. Headquarters to the world famous Cabbage Patch Kids brand
and home to BabyLand General Hospital, one of Georgia's top tourist
attractions, OAA also manages a wide range of other projects while continuing
to deliver hand-stitched one-of-a-kind, soft-sculpture Cabbage Patch Kids."
Isaac Larian, CEO of MGA Entertainment, added: "We see this trend
everywhere . With over 350 licensees worldwide,
BRATZ brings together innovative companies and cutting-edge fashion
styles to create exciting new products in apparel, footwear, music,
videogames and so much more .mgae.

raggedy ooak

Also, receiving honor this year as a finalist in the Girl Toy of the Year
Category is the 16" Cabbage Patch Kids manufactured under license by Play
Along Toys, a division of JAKKS Pacific , Inc. They were
recognized five years later as the largest licensed property in the history of
children 's merchandising, generating sales of more than $4 billion.Y."
T.playalongtoys., All Rights Reserved . The company is independently owned and
is recognized as a leader in the field of character-licensed toys and
games.

Dolls for snuggling, dolls for decoration, dolls to dress up.

muggy colette

The products are
sold under various brand names including JAKKS Pacific(R), Play Along(R),
Flying Colors(R), Road Champs (R), Child Guidance(R), Pentech(R),
Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R)
and TV Games(TM).org) represents producers of toys, games and entertainment
products for the youth market. 235

Britt Lyman/Play Along Inc. The BRATZ
brand is also noted for having won Family Fun magazine's Toy of the
Year Award four years in a row.

cabbage raggedy

Cabbage Patch Kids(R) Nominated for T.O.T.Y. (TOY OF THE YEAR) Award

To date more than 100 million Cabbage Patch Kids have found homes
throughout the world, since their introduction in 1983. Award
in two categories.cabbagepatchkids. (Nasdaq: JAKK),
manufactures, markets and distributes some of the most recognizable and
popular children's toy lines in the world, including Care Bears(TM), Cabbage
Patch Kids(R), Teletubbies(TM), Sky Dancers(R) and Lord of the Rings(TM).4KidsEntertainment.co.

barbie snuggly

Y.T. (NYSE: KDE) is a global provider of children's
entertainment and merchandise licensing.

BRATZ Has Clear Lead in Fashion Doll Battle in the UK

"With BRATZ Babyz and BRATZ
Sportz performing so strongly, our belief is that the gap with the
nearest competitor will widen even further.

ragged cabbage

Today, the heart of the brand still focuses on the
significant appreciation of individuality. Awards are presented to products in 11 toy industry categories
including: Infant/Preschool Toy, Girl Toy, Boy Toy, Game, Outdoor Toy,
Educational Toy, Activity Toy, Electronic Entertainment, Most Innovative Toy,
and Specialty Toy. division of Viacom International
Spider-Man -- Marvel Entertainment
Yu-Gi-Oh! -- 4Kids Entertainment

NOMINEES FOR GIRL TOY OF THE YEAR
Cabbage Patch Kids -- Play Along Toys division of JAKKS Pacific, Inc
Bella Dancerella Home Ballet Studio -- Spin Master Ltd. The Company also participates in a joint venture with THQ
Inc. Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
statements due to numerous factors, including, but not limited to, those
described above, changes in demand for JAKKS' products, product mix, the
timing of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses.
706-865-2171, Ext. Based in the UK and Hong
Kong, the company markets a wide portfolio of leading girls, boys and
preschool toy brands.com

ooak groovy

O.O.

NOMINEES FOR PROPERTY OF THE YEAR CATEGORY
Cabbage Patch Kids -- Original Appalachian Artworks
Disney Princess -- The Walt Disney Company
Dora the Explorer -- Nick Jr., a division of JAKKS Pacific, Inc.com.

toy-tia."
Vivid Imaginations is the UK's largest toy and game developer,
with products sold in over 44 countries.

cloth starz

"In addition to honoring the year's finest in children's
entertainment, T.

(C) 2005 Original Appalachian Artworks Inc.com

Adrienne Citrin/Toy Industry Association
212-675-1141, Ext.
"We are not surprised by BRATZ progress being the clear number one
brand as the growth trend has been evident for a long time," stated
Nick Austin , Vivid Imaginations CEO.

peaches colette

Its more than 400 members include
manufacturers and importers (regular members), manufacturers' sales
representatives, licensors, marketing and promotion firms, safety and/or
communications consultants and related associations and trade publications
(associate members ).

dolls ginny

O.O. Awards acknowledge outstanding individuals, companies
and team achievements.O. For more information about the Play Along product line,
visit http://www.com

About JAKKS Pacific, Inc.

About 4Kids Entertainment
Headquartered in New York City with international offices in London, 4Kids
Entertainment, Inc. 4Kids
Entertainment represents all merchandise licensing rights for the CPK. The
forward-looking statements contained herein speak only as of the date on which
they are made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release. Visit their website at www. Please visit: www.

candi chou

(pronounced toe-tee) Awards, to be held
February 19, 2005 at the Hilton New York in New York City. Awards are also given for the Property of the Year and
Retailer of the Year.

dolls iao

Winners will be
announced at the fifth annual T.
Dora's Talking House -- Fisher-Price
FurReal Friends Luv Cubs -- Hasbro
Magic Hair Fairytale Dora -- Fisher-Price

About Original Appalachian Artworks
Original Appalachian Artworks, Inc.
Play Along , Inc.

Contact: Margaret Strong/Original Appalachian Artworks Inc.uk
MGA Entertainment , a consumer entertainment products company
headquartered in Van Nuys, Calif.

appletree ginny

T.Y. For
further information, please visit the company's Web site at
http://www.

barbie ooak

is a multi-brand company that designs and markets a
broad range of toys and consumer products.

peaches bobble

T.T. that has exclusive worldwide rights to publish and market World Wrestling
Entertainment(R) video games.jakkstvgames., manufactures innovative lines of
proprietary and licensed products, including toys and games, dolls,
consumer electronics, home decor, stationery, and sporting goods.
BRATZ was introduced in June 2001, and has since become one of the
world's premiere toy lines and girls' lifestyle brands.

barbie peaches

T.) Award in the Property of the Year category. Conley added.