S. Along with
Coca -Cola, recognized as the world's most valuable brand, the Company markets
four of the world's top five soft drink brands, including Diet Coke, Fanta and
Sprite, and a wide range of other beverages , including diet and light soft
drinks, waters, juices and juice drinks, teas, coffees and sports drinks.

distilling sublime

In Spain, Brown-Forman is appointing VIESA as its new
distributor.

designations beers

vintages matches

Bacardi will become Brown-Forman's new distributor in Russia,
replacing Trianon.
Brown-Forman is pleased to reappoint W. Except as required by law, we do
not intend to update or revise any forward-looking statements , whether
as a result of new information, future events, or otherwise.

terminology beer

homemade drink

Brown-Forman Announces New Distribution Agreements in Continental Europe and Russia

France will be First of Many Key Markets to Launch in 2006

ATLANTA, The Coca-Cola Company today
announced that it will launch Coca-Cola Blak in January in France, the first
of several countries -- including the United States -- that are expected to
introduce the new Coca-Cola and coffee fusion in 2006. We believe we have created a new
category of soft drink -- an adult product in a carbonated beverage -- and a
whole new drinking experience.

winemakers alcohol

IMPORTANT NOTE ON FORWARD-LOOKING STATEMENTS:

This news release contains statements, estimates, or projections
that constitute "forward-looking statements" as defined under U.
Coca-Cola Blak is an invigorating and stimulating blend that has a perfect
balance of the effervescent taste sensation of Coca-Cola and natural flavors,
with real coffee. The lightly carbonated, mid-calorie beverage, which is
designed to appeal to adult consumers, is yet another example how The
Coca-Cola Company reaches out to new audiences and addresses new beverage
occasions.

cookbooks beer

----Brown-Forman
(NYSE:BFB) announced today that it is entering into new distribution
agreements for its spirits brands in a number of European countries,
including Italy , Spain, and Germany, one of the company's largest
markets.04 per share. But by their nature,
forward -looking statements involve known and unknown risks,
uncertainties and other factors that in some cases are out of our
control.

describe designations

Spain is an important whiskey market and one which
Brown-Forman believes holds tremendous potential, particularly for
Jack Daniel's. Karoulias to represent
the company's brands in Greece and Bacardi to represent Brown-Forman
brands in France, Portugal, Austria , Belgium, Netherlands, Denmark and
several other European markets.

alcoholic alcohol

fractionating designations

S. This brand is ideal for any part of the day
when people are looking for renewed energy or simply to take a break," said
Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company.

beer cookbooks

Coca-Cola Blak to Make its Worldwide Debut

All sites allow the visitor to buy books - they do not simply describe them or review them.

saguenay fractionating

Brown-Forman and Bacardi's partnership in Europe began nearly 20
years ago, when the two began working together in Germany. Owsley
Brown stated, "Bacardi has been an excellent partner in Brown-Forman's
European development, and a strong relationship is important to both
companies going forward.

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company.

spirits drink

Andrew Smith, president of
Europe, Africa, and Eurasia for Brown-Forman Beverages .
federal securities laws.

terminology mckenna

The company will also retain
title to its products until just prior to when they are sold to the
retail trade. "Our brands have great potential in Russia, and we
believe Bacardi is an excellent partner to help us achieve success
there," Smith said.
We believe that the expectations and assumptions with respect to
our forward-looking statements are reasonable.

mckenna terminology

In most European markets, Brown-Forman principally markets the
Jack Daniel's family of brands, Southern Comfort, Finlandia Vodka, and
Woodford Reserve. The company said that this and other smaller changes are
expected to result in a delay in revenue of about $8 million, which
will be fully recognized in the fourth quarter of fiscal 2005, which,
as previously indicated by the company in its third quarter earnings
release, will reduce reported earnings in the period by approximately
$0. "We are most appreciative of the fine job that Bacardi
and its sales representatives have done for us in past years in Italy
and Spain, but we are equally excited about the future of our brands
under the new partnerships," stated J.

cookbooks stills

beer winemakers

Generally, the words "expect," "believe,"
"intend," "estimate," "will," "anticipate," and "project," and similar
expressions identify a forward-looking statement , which speaks only as
of the date the statement is made.

beer alcohol

beer beers

A distributor change will also be made in Russia.com.

parrot breweries

"Following a comprehensive strategic review of the opportunities
for our brands in Europe, Africa, and Eurasia, as well as an
assessment of distribution options available to us , we have decided to
implement new forward-looking distribution arrangements to help us
accelerate the development of our brands in these important markets,"
said Owsley Brown II, chairman and chief executive officer of
Brown-Forman. dollar against foreign currencies,
especially the British Pound;

reduced bar, restaurant, hotel and travel business in wake of
other terrorist attacks, such as occurred on 9/11;

developments in the class action lawsuits filed against
Brown-Forman and other spirits, beer and wine manufacturers
alleging that our advertising causes illegal consumption of
alcohol by those under the legal drinking age, or other
attempts to limit alcohol marketing, through either litigation
or regulation;

a dramatic change in consumer preferences, social trends or
cultural trends that results in the reduced consumption of our
premium spirits brands;

tax increases, whether at the federal or state level;

increases in the price of grain and grapes;

continued depressed retail prices and margins in our wine
business because of our excess wine inventories, existing
grape contract obligations, and a world- wide oversupply of
grapes; and

the effects on our Consumer Durables business of the general
economy, department store business , response rates in our
direct marketing business, and profitability of mall outlet
operations.

fractionating drink

Brown-Forman will continue its long-term partnership with Bacardi
in Germany under an improved arrangement whereby Brown-Forman will
assume greater control over marketing and will be a full partner in
marketplace brand-building activities. It is a blend of unique
Coke refreshment with the true essence of coffee and has a rich smooth texture
and has a coffee-like froth when poured.
The launch will be supported by television, print, outdoor and in-store
communication .

describe beverages

Business Editors

LOUISVILLE, Ky.
In Italy, Brown-Forman will enter into a distribution agreement
with Campari, the largest producer of premium beverages in that
market ."
Brown-Forman is a diversified producer and marketer of fine
quality consumer products, including Jack Daniel's, Southern Comfort,
Finlandia Vodka, Canadian Mist, Fetzer and Bolla Wines, Korbel
California Champagnes, Lenox, Dansk, and Gorham tableware and giftware
and Hartmann Luggage. These factors could cause our actual results to differ
materially from Brown-Forman's historical experience or our present
expectations or projections.
"Coca-Cola Blak is not just a flavor extension.coca-cola.

sublime beer

Advertising and creative for Coca-Cola Blak will be developed
locally and regionally.

breweries sublime

Here is a non-exclusive list of such
risks and uncertainties:

changes in general economic conditions, particularly in the
United States where we earn the majority of our profits;

a strengthening U .
Through the world's largest beverage distribution system, consumers in more
than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion
servings each day. For more information about The Coca-Cola Company, please
visit our website at http://www.