Adorama offers the best
combination of quality services, vast product selection, knowledgeable staff,
and competitive pricing. is headquartered in New York
City .

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AdoramaPix Opens Its Gates and Will Now Make Its Professional Digital Print Membership Services Free to Everyone

Due to the volume of requests of amateur
photographers, and the automation of the ordering process via Adorama's easy-
to-use WEB site, Mr.
Membership fees and minimum print order requirements have been waived. Klein sees the simplicity of the ordering process and the quality of
the prints as two major assets to his company. Adorama Camera Inc. "According to our
latest consumer survey, 33% of future digital camera owners (consumers who
plan to purchase a digital camera in a year) are expecting to print primarily
at retail. The Ritz Camera
Centers chain of stores includes Ritz Camera, Wolf Camera, Kits Camera,
Inkley's, and The Camera Shop.

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AdoramaPix's well-trained, experienced operators
look at every image and make any necessary contrast and color adjustments.

Mr. Klein personally inspects prints
every day and hires only the best operators.
Adorama is one of the nation's largest photo retail and mail order
suppliers. In addition, Ritz
Camera 's customers will have free access to OurPictures Mobile, a feature that
allows camera phone owners to share photos with a single click of a button. Far easier and faster than digital photo
websites , OurPictures' award-winning software makes it possible to send an
entire photo album to friends and family in under 60 seconds.

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In less than one minute, RitzPix E-Z Print + Share software makes it
possible for people to send entire photo albums to friends and family, and
allows them to print at home, order professional prints by mail or order
prints for pick-up at their local Ritz Camera Center.

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com. Photo retailers that offer services targeted to these new digital
camera owners will be better positioned to take advantage of this trend.

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New
members are being offered incentives for placing their first orders via the
WEB at http://www. Through the years, Adorama has acquired over 300,000 customers and
employs a staff of approximately 120 people. provides retailers, photo finishers and ISP's with a
complete solution for harnessing the exploding digital photo market, allowing
them to create new revenue streams while maintaining direct relationships with
customers under their own brands .

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Klein has been
earning Adorama high marks for quality and satisfaction thanks to the
experience and skill of his employees. For over 30 years the company has been serving amateurs and
professionals in the photographic, video, digital imaging and telescope
fields.

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OurPictures Partners with Ritz Camera to Offer Quick and Easy Printing + Sharing of Digital Photos

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While many of the better labs use the same equipment, Mr.com., OurPictures, Inc.
"We chose to work with OurPictures because their program provides us with
a complete turnkey solution to handle our customers' digital photos, while at
the same time allowing us to strengthen our brand and customer relationships,"
said Rich Tranchida , Executive Vice President, Photofinishing, Ritz Camera
Centers. All stores have Big Print Central Departments
offering both traditional and digital prints "in minutes. also owns and operates Boater 's World Marine Centers, a leading
marine specialty retail chain with 110 stores nationwide.

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adoramapix . "Our
success has been built on the needs of our customers, first and foremost. RitzPix E-Z Print +
Share, a Ritz Camera-branded software application created and powered by
OurPictures, is currently being distributed at nearly 1200 Ritz Camera Centers
nationwide. At the same
time, customers can order prints to be picked up at their local store in as
little as an hour.

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"
Mr.adorama. RitzPix E-Z Print + Share Powered by OurPictures Available at
Ritz Camera Centers Nationwide

PALO ALTO, Calif. The RitzPix E-Z Print + Share Powered by OurPictures program
allows Ritz Camera's customers the ease of ordering prints from their PC and
the convenience of picking them up at their local Ritz Camera Center in as
little as an hour. Recently released, OurPictures Mobile allows people to
automatically send pictures taken with their camera phones to the OurPictures
software on their PC, without ever clicking a button.

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"OurPictures allows photo retailers to create new revenue streams under
their own brand by addressing the millions of Americans who have developed
relationships with their local retailers, and want to continue working with
them for their digital photo printing needs," said John Paul, President + CEO,
OurPictures ."
"The partnership between OurPictures and Ritz Camera signals the next step
for the photo retail industry, as it prepares to meet the needs of consumers
who are just now making the transition to digital photography," said
Kerry Flatley, a Consultant at InfoTrends/CAP Ventures.

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Print quality and customer satisfaction are functions of equipment,
management and personnel. "By making it easier and faster for people to print and share
their digital photos, OurPictures enables retailers to tap into the mainstream
consumers who have resisted digital photography up to this point because of
its technical complexity.

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Based in Palo Alto,
California, OurPictures is led by photo imaging and consumer software industry
veterans from America Online, Kodak, Yahoo!, Netscape, Mattel, and
Hewlett-Packard.

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They have now decided to offer the same top-notch
services to all photographers . For more information, visit http://www. "The OurPictures software not only provides the printing and sharing
features our customers desire most, but also links them back to local Ritz
Camera Centers .

Online retailers specializing in the sales of photographic films.

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Contact: Herman Klein
AdoramaPix
42 West 18th Street
New York, NY 10011
212-741-0401

This release was issued through eReleases(TM). For more information ,
visit http://www.

" Ritz Camera
Centers, Inc.

About OurPictures
OurPictures, Inc.

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AdoramaPix is devoted to making
available, on the Internet, the easiest photo ordering process, and producing
the finest quality prints. Those two objectives, along with a superior
customer service department, establish AdoramaPix as one of the major forces
in the online print industry .

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"

About Ritz Camera Centers, Inc.

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com.

About Adorama Camera Inc."
Through this partnership, OurPictures provides Ritz Camera, an established
innovator in the photo retail industry, with a unique digital photography PC
program that is simpler and more direct than website-based digital photo
services.

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NEW YORK, After thirty (30) years of serving the
professional photography community, first in film and most recently with
digital printing, AdoramaPix will now allow everyone to join its On-Line
Digital Print Membership Club.ereleases.
Ritz Camera Centers , headquartered in Beltsville, MD, is the largest
retail camera and photo chain in the United States with approximately
1200 locations in 48 states and the District of Columbia.

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Herman Klein, Director of the Digital Developing Division
of Adorama, announced today that AdoramaPix will now allow the public to
become free members of its current full digital developing services. The operators employed at
AdoramaPix possess an average of over 10 years' experience processing film and
digital photographs , and have processed over twenty five million (25,000,000)
prints., a provider
of easy-to-use digital photo software for the mass market and complete digital
photo solutions for retailers and ISPs, today announced an enhanced
partnership with leading photo retailer Ritz Camera. In addition, it provides customers the ability to share and
organize all of their digital photos.

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Privately held AdoramaPix is a leader in the On-Line Digital developing
business, with over 300,000 customers, a large portion of them being
professional photographers. "If any Adorama customer has a suggestion , we
listen; that is what got us here and that is what will keep us here," said
Herman Klein, Director of AdoramaPix, a division of Adorama Camera Inc.