Brent Bowyer, IPI's CEO says , "We have selected ZoomAlbum as a preferred
vendor because they share our understanding that photographic prints are
still one of the best ways to enjoy photos. Adding ZoomAlbums to the
product mix that our members offer is a natural fit, and individual
customers will now have a new way to save and share their photos.

Pricing and Availability
Epson Scrapbook Central is expected to be available in October for $7,999. is
headquartered in Long Beach, Calif.

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About ZoomAlbum , Inc. This new solution that will provide
enthusiasts with the broadest selection of digital scrapbooking services will
be on display at the Craft + Hobby Association (CHA) Summer Convention in
Rosemont , Ill.
Epson will also offer a leasing option.epson.

About Epson
Epson offers an extensive array of award-winning image capture and image
output products for consumers, businesses , photographers and graphic artists.

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The hardest part is deciding on the 12
images.

About IPI

IPI is a non-stock trade association whose members own and operate
approximately 600 storefront locations throughout every state of the U. "We are delighted that this one-stop solution will soon be
available to increase the digital imaging capabilities of scrapbook
retailers.

About the EPSON Stylus Photo R800 and R1800 Printers
Epson Scrapbook Central also includes two of Epson 's most advanced photo
printers, the Epson Stylus Photo R800 and Epson Stylus Photo R1800. "When
our team of photographers is hired to capture a life event such as a
wedding or high school senior portraits we want to do more than just
capture images of the day.

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IPI


Doug Rowan, ZoomAlbum CEO says, "We're very pleased with ZoomAlbum's
acceptance by professional photographers, and teaming with IPI is a natural
extension of our products out into the consumer marketplace. All you need is a PC
and Inkjet color printer ., at Epson Booth #7803.

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" Bowyer
cited the success of IPI's website system as a valued information and
buying source for the hundreds of retail photography shops that constitute the
IPI membership . These high-quality
little albums fit right into the palm of your hand. ZoomAlbum supplies everything else (software,
photo sheets, album covers) to create charming and lasting keepsakes. You
can even print your own personalized covers. The software is simple and you can insert text captions,
rotate , flip, zoom and crop photos.ipiphoto.

Craft and Hobby Association Attendees Can Get on Priority List for Epson Scrapbook Central Digital Scrapbooking Services Solution

Greeting cards
and calendars can also be produced using Epson Scrapbook Central. It is estimated
that billions of photographs are being stored in albums, frames, or shoeboxes
that either show signs of fading or have already faded. Founded in 1975,
Epson America Inc. Third party and product names are trademarks or registered
trademarks of their respective holders.com or by calling 817-410-9975.

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ZoomAlbum makes and sells kits
for making 3"x3" mini-photo albums
using just a PC and home Inkjet printer. affiliate of Japan-based Seiko Epson
Corporation, a global manufacturer and supplier of high-quality technology
products that meet customer demands for increased functionality, compactness,
systems integration and energy efficiency.

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com

Epson and Epson Stylus are
registered trademarks, and Epson UltraChrome Hi-Gloss is a trademark of Seiko
Epson Corporation.
"At Carpe Vita, we want to help our families seize life -- exactly
what the name says," said Kim Cooley, photographer and founder.

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The albums have
caught on with photo enthusiasts, scrap bookers and professional
photographers around the world.zoomalbum.

About the EPSON Expression 10000XL scanner
The Epson Expression scanner is ideal for photographic and graphic arts
projects that require fast, highly accurate scans of photographs , negatives,
slides and transparencies including those that have faded.com to be added to the priority list.

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More information can be found at: www. Press
inquiries may be directed to Karen Springs at 972-523-4564.

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Executives of ZoomAlbum, Inc. These
printers feature exclusive Epson UltraChrome Hi-Gloss(TM) pigment ink systems,
optimized for archival prints on matte and glossy media , including borderless
12"x 12" media on the 13-inch Epson Stylus Photo R1800 to meet the demands of
today's savvy digital scrapbookers. Those not attending the show will have another
opportunity to see Epson Scrapbook Central at the Memory Trends Show in Las
Vegas in September or may email Epson at
scrapbookcentral-marketing@ea.

Business Editors
Adolphus Haute Weddings 2005 Bridal Show

DALLAS----

Unique Perspective to Life Photography Provided by Long-time
Dallas Photography Family

Carpe Vita Photography announced its new company name and image
today in preparation for its unveiling at the annual Adolphus Haute
Bridal show .

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Now, IPI
members will be able to show their customers that there's a fun new way to
save and share their photo memories.

Note: Specifications are subject to change.

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Images can be imported from a customer's CD, DVD or
flash memory card, or they can be scanned and burned to a CD that customers
can either take with them or leave on file with the retailer.

Carpe Vita Photography Kicks Off New Image at Adolphus Haute Weddings 2005 Bridal Show in Dallas

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and Independent
Photo Imagers (IPI ) announced details of a program to move ZoomAlbum
products out among the 600 storefront locations that participate in IPI's
network of independent photographic sales and service businesses.

ZoomAlbums (www. Epson Scrapbook Central is powered by a Windows-based PC
and also includes an EPSON Expression (R) 10000XL large format scanner, an
EPSON Stylus(R) Photo R800 printer and the EPSON Stylus Photo R1800 printer
for high quality scanning and archival digital prints, as well as a 15-inch
touch screen monitor, keyboard for more advanced functions, CD drive and
universal card reader, and an integrated heavy-duty cart.

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S. The Epson Expression
scanner easily captures and restores fading memories with its exclusive Epson
Easy Photo Fix(TM) technology allowing one-touch color restoration, dust
removal and grain reduction to ensure superior image accuracy.

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PRESS RELEASE ZoomAlbum(TM) and Independent Photo Imagers Ink New Alliance

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"
Epson Scrapbook Central is simple to operate because it uses an
easy-to-navigate touch-screen monitor and customized software to enter all the
information needed to complete a customer's project and manage the workflow.S. Epson America Inc.

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ZoomAlbum photo sheets come with easy-to-follow instructions that walk you
through a folding routine that produces , with the help of forgiving
adhesive backing, a booklet of twelve, durable and high-quality
photographs ., Retailers interested in
offering a complete line of digital scrapbooking services to their customers
will have an opportunity this week to see firsthand and be put on a priority
list for Epson Scrapbook Central(TM).
Epson Scrapbook Central is an all-inclusive workstation-on-wheels for
retailers who want to generate high-quality scans and archival photographic
prints for their scrapbook clients . Scrapbooking enthusiasts can bring
photographs and scrapbook pages to be scanned, restored, edited , copied and
printed in a variety of sizes and finishes, including 8" x 8" and even
borderless 12" x 12". The printers are capable of delivering
reproductions of full-bleed images up to 13" wide as well as multiple copies
of the same image on one sheet of paper. We want to capture the essence of person
and the spirit of the event in both traditional and creative, artistic
ways.

22k bound

The company is also a leading supplier of value-added point-of-sale (POS)
printers and transaction terminals for the retail market.

bound folios

"

Each ZoomAlbum contains 12 photos, and the product line includes variations
of kits for making covers that can be personalized with a wrap-around photo
or embellished as a craft or scrapbooking project.com) are an exciting and patented new way to
turn digital images into handmade,
professional-looking albums of twelve glossy photos.
IPI's mission is to provide opportunities for communication, information
exchange, and education; facilitate privileged pricing; and assimilate
relevant product, goods, services, market, and business management
information .
"Since we initially announced plans for this product, Epson has received a
great deal of interest from scrapbook retailers to offer Epson Scrapbook
Central to their customers who want a digital imaging solution for archival,
high-quality scans, copies and digital prints, including most notably the
BorderFree(R) 12" x 12" size," said Rajeev Mishra, director, convergence
products , Epson. Formerly Expressive Images photography -- the new brand
name and identity reflect the company 's mission to provide a unique
reflection of its customers' lives through a unique perspective on
photography. That's why we have a two photographer approach, and we always
photograph on location -- to bring in your personality. Their imaginative style
combines traditional portraiture with a high-tech photojournalistic
approach to truly reflect the client's personality and tell the story
of the client's life.

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Albums are printed on a single
sheet of high-quality glossy paper that folds into a crisp little booklet
of photos that is inserted into a provided hardbound cover. Workstation on Wheels Provides Archival, High-Quality Scans, Copies and
Digital Prints and Can Be Seen at the CHA Summer Convention

LONG BEACH, Calif.
Its software is also password protected to keep customer information and
project data secure.

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Epson Expression is a registered trademark and Epson
Scrapbook Central, BorderFree and Easy Photo Fix are trademarks of Epson
America Inc .CarpeVitaPhotography.

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"

Services offered by Carpe Vita photography include:

Carpe Vita Weddings - complete Wedding collections that
include his-and-her multiple photographer wedding coverage,
portraiture, can include coverage of all wedding-related
events and production of award-winning albums

Carpe Vita Seniors - creative, custom collections for high
school senior portrait sessions that are truly unique to each
senior and his or her interests and personality at locations
chosen with the senior to ensure both the experience and the
finished product will be one-of-a-kind

Carpe Vita Kids - relaxed portraiture designed around
capturing children from pregnancy on with their and their
unique spirit and zest for life in their own environment

Carpe Vita Events - event photography at virtually any event
such as corporate meetings, conventions, holiday parties,
private celebrations that deserves to be captured with style
and personality

About Carpe Vita

Formerly known as Expressive Images Photography, Carpe Vita was
founded in 1994 by Steve and Kim Cooley.

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Contact Carpe Vita at
www.

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Attendees of the CHA Summer
Convention who stop by the Epson booth will be put on a priority list to
purchase or lease the system. is the U.

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