The litter is
ultra -lightweight and convenient to use (3lbs works like 21lbs of clay/sand
based products); it is 100 % flushable and safe for sewer and septic tank
systems. The technique used is similar to that found in Merck's
Veterinarian Manual. and our website will allow us to
do it with ease.

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The design helps
to protect the landfills, and yet does everything that clay litters do.S.

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We received numerous requests for
this pack size at the trade shows that we attended in 2005, and we are
pleased to be able to respond so quickly with this product launch. Our launch will be coupled with a national mailing to
professional breeders and advertisements to be run in Veterinary Practice
News, the leader in news from and about the veterinary industry.."
LuLu + Luigi opened their doors in October 2003 in the Excelsior + Grand
complex in St.9 Billion in 2005.

Online stores specializing in supplies for multiple kinds of pets.

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It has the ability to help indicate certain diseases commonly
occurring in cats.

Other products anticipated being launched by Pet Ecology Brands in 2006
include the first fat free cat treat, a vitamin enhanced dog treat, a low
sodium and low fat microwavable gourmet cat dinner; and two product line
extensions for the Scientific cat litter line to help indicate feline
pregnancy and diabetes.

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This year's conference is expecting nearly 15,000 attendees,
and has approximately 8,000 veterinarians currently registered to attend." Today, dogs are fed fat rich food and treats, and often
get significantly less exercise than required to maintain an ideal weight
and healthy condition .S.

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The first show is the Houston Cat Club
Show, which takes place January 7 & 8, 2006. We wanted to be able to
reach similar customers throughout the U.

pitter vacines

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This new
package is sized and priced for heavy users of the product, including the
over 14,000 professional cat breeders in the US and Canada, as well as the
estimated 50,000+ professionals in the small animal veterinary and kennel
market.

The Company will be displaying the Professional Breeder size bag at two
trade shows that it will be attending this week, along with its other
products, including the K-9 Fat Free Dog Treats that will be launched
nationally at the end of the month.com featuring a variety
of merchandise for trendsetting pet owners. LuLu
+ Luigi -- named for Sand's Maltese, LuLu and Howe's ragamuffin cat,
Luigi -- offers a complete shopping experience for owners and their pets.
Some of the more unique items include the newly launched LLPet(R) line (a
LuLu + Luigi exclusive), chic canine dresses, classic coats, stylish little
lily(TM) dog boots, cashmere sweaters, Swarovski crystal collars , rhinestone
collar charms, luxurious beds, unique toys for dogs of all sizes, Les
Poochs(R) luxury grooming products and mouth-watering treats for both cats and
dogs alike.

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In January 2005, it attracted 5,603
veterinarians, 1,646 technicians, 646 receptionists and practice managers,
686 students and more than 2,400 guests and 3,400 exhibitors from more than
60 countries. We
anticipate significant penetration into this professional marketplace,
which is very significant in size and consumer influence , and is always
looking for new and innovative products to differentiate them from mass
market retailers.

Pet Ecology's K-9 Fat Free Dog Treats are the first fat free treats on
the market that meet the standards of the U.

leaning playback

Because the professional size
contains over 6 times the volume of our normal retail package, it is
economical for heavy cat litter users. We will continue to
be responsive to the needs of our retail customers, as well as our
professional clients. Department of Agriculture,
and offer dog owners an effective means to provide their pets with a
non-fat tasty treat.S. News & World Report, "the number one health problem for
dogs is obesity.
Sand says , "We see so many customers that lavish their pets not only with
love but also with clothes, toys and great food.S.

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This conference has the reputation of being one of the best conferences for
veterinary professionals in the world.1 millions homes and pet spending in the United
States is on the rise to an estimated expenditure of $35.

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The national launch is scheduled for the week of January 16, 2006 .

Pet Ecology Brands, Inc.

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This is a major regional show
for members of the Cat Fancier's Association and will draw approximately
5,000 cat aficionados, including a large amount of professional breeders,
to view the 450+ pedigreed cats being shown.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: The statements, other than the statements of historical facts may be
deemed to contain forward-looking statements with respect to events, the
occurrence of which involves risk and uncertainties, including, without
limitation , demand and competition for the company's products and services,
the availability to the company of adequate financing to support its
anticipated activities, the ability of the company to generate cash flow
from operations and the ability of the company to manage its operations.

leaning clippers

People want to purchase trendsetting pet fashion from us -- the
website is a way that we can service customers around the U.

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Pet Ecology Brands, Inc. The
launch was planned to coincide with our attendance at the Houston Cat Club
Show and the NAVC in Orlando, where it will be exposed to over 300
professional cat breeders and over 7,800 veterinarians."

About Pet Ecology Brands, Inc.

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PRESS RELEASE Pet Ecology Brands Inc. Announces Launch of First Product Extension of Its Scientific Professional Cat Litter Product

petecology.

A 20lb package configuration is scheduled for release in the week of
January 9, 2006, designed specifically for professional breeders & kennels,
and will also be available for consumers in early Spring 2006.

grooming leashes

It is completely safe for cats and our environment, and does not
contain any sodium bentonite, as used in competing brands. However, this litter not only warns of possible
illness, but may also help indicate how far along the illness may be by the
color the litter changes to, thereby providing the pet owner significant
additional benefits and an early warning system concerning the cat's
health.
Located in the Twin Cities; home to the Mall of America and hub to
Northwest Airlines, LuLu + Luigi has been a favorite shopping destination for
traveling pet enthusiasts.
Store owner, Karen Howe says, "Launching the online store was the next
step in our expansion. Louis Park, MN and in November 2005 in the Wayzata Village
Shoppes in Wayzata, MN by mother-daughter team, Karen Howe and Liz Sand.

pawz groomers

We had been receiving inquiries nationwide about LuLu
+ Luigi.

vacines perches

and more. They are also cholesterol free and sodium free.

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(OTC: PECB) --
www . Overweight dogs are more prone to serious injury,
skeletal stress, and the same complications that people experience with
significant weight gain via fat rich diets, ranging from heart and lung
problems , to skin and kidney diseases, to circulatory and immune system
issues.

From Head to Tail LuLu + Luigi Has You Covered - LuLu + Luigi Launches Online Pet Boutique

MINNEAPOLIS, LuLu + Luigi -- the store for
discriminating pets and the people who love them(TM) announced today the
addition of their online store http://www.

patter leaning

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The second is the North
American Veterinary Conference (NAVC), January 8-11 held in Orlando, FL.

Deborah Wadsworth Evans, Director of Marketing for Pet Ecology, stated:
"The imminent launch of the Professional Breeder size bag of Scientific
Professional Cat Litter continues our plan to market Pet Ecology products
to every channel in the pet industry. has developed a revolutionary patented cat litter
that destroys urine odor, clumps, and is earth-friendly.
Shoppers are sure to find a special gift, the latest trend, something for the
home or a treat for their four -legged friend.

leaning leashes

According to U.S. as well as the
busy people in the Twin Cities. households
own a pet, which equates to 69.

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com -- announced today that it is launching its first
product line extension in a national introduction of Scientific
Professional Cat Litter in a Professional Breeder size bag ."
According to the statistics released by the APPMA 63% of U.

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luluandluigi.