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Vivavi.

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Parlux currently manufacturers and distributes Paris Hilton fragrances , and
has recently signed exclusive agreements for cosmetics and watches.

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Organic clothing is free from the pesticides and
insecticides used to grow ordinary fibers and is often tinted with
low -impact dyes that prevent toxic runoff into the water and food streams.com .

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"
Parlux will be holding its inaugural "Investors Day" in Ft. Lauderdale on
June 10, 2005. For additional information about this event, please e-mail
Carole Ramsay, Investor Relations, at cramsay@parlux.

Parlux Fragrances, Inc. is a manufacturer and international distributor of
prestige fragrances and, in addition to the Paris Hilton licenses, holds the
licenses to manufacture and distribute the fragrance brands of Perry Ellis,
GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund and
Fred Hayman Beverly Hills.
The Company undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof or to reflect the occurrence of
unanticipated events.

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Unflattering hemp clothes are pass, it's now possible to save the planet
in style. Vivavi. (Nasdaq: PARL) announced today that it had entered into an exclusive
worldwide license agreement to develop and market a line of handbags, purses,
wallets, and other small leather goods and accessories for Paris Hilton. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements of the Company or its industry to be materially different from
any future results, performance or achievements expressed or implied by such
forward -looking statements.

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The success of our Paris Hilton
fragrance line, combined with cosmetics, watches and now handbags, provide
valuable cross-promotional opportunities and significant growth worldwide .

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Parlux Signs Worldwide License for Paris Hilton Handbags

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Each brand supports environmentally friendly and socially conscious
practices using only natural, organic or recycled materials and purchases
from select collections donate a percentage of their profits to
environmental organizations.





Vivavi.

Vivavi."
Mr.

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Seen on the runways of Oscar de la Renta and Diane von
Furstenberg during New York's recent fashion week and reported by Newsweek
[March 14, 2005] as the current trend, eco-fashion has arrived. These risks and uncertainties include, among
others, future trends in sales and the Company's ability to introduce new
products in a cost-effective manner.

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Cutting edge
designs and contemporary home furnishings do double duty at this ultimate
destination for a fashion-forward, environmentally friendly lifestyle .

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Ecoganik lights up spring with
bright T's, flirty skirts and feminine blazers in a multitude of organic
fabrics -- while Stewart+Brown's eco-driven wrap skirts, lengthened Tees
and two-layer shells unite fashion with environmental function.

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Environmental consciousness is the hottest
look for spring.COM -- Vivavi., Parlux Fragrances,
Inc.
Parlux Chairman and CEO Ilia Lekach commented , "Paris Hilton has
demonstrated an amazing international appeal.

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The fashion conscious can now match their concern for what they put into
their bodies -- have you seen the lines at Whole Foods lately? -- with what
they put on their bodies.

A vegan is one who eats no animal food or dairy products, and also might not use any products from animals such as leather or animal-fatted soaps.

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ABOUT VIVAVI.

The Company may periodically release forward-looking statements pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995.

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FORT LAUDERDALE, Fla.

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com founder and CEO Josh Dorfman and Creative Director Cindy Bryant
have assembled a collection of the best in eco-design -- fashion for women,
men and baby, contemporary home furnishings , bath and body and household
care.

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Helping the planet no longer requires that "we wear clogs and a burlap
sack," says Dorfman.com makes it easy to do the right thing and look great doing it. Readers are cautioned not to place undue
reliance on these forward statements, which speak only as of the date thereof.

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PRESS RELEASE Vivavi.com -- The Eco-fashion Destination

com represents the best in eco -luxury -- fashion
for women, men and baby, contemporary home furnishings, bath and body and
household care.

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com


Sleek, modern styling dominates this season.

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com is the source for everything eco -chic. The looks
are earth-friendly and runway chic, yet perfect for everyday living. Lekach continued , "We are discussing potential joint-venture arrangements
to provide manufacturing and distribution of these products in the United
States.

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- - kjjkjk

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