About Samantha Brown:
Samantha Brown is a travel expert and the host of several popular programs
on the Travel Channel including Passport to Europe with Samantha Brown, Great
Hotels, Interstitials, Girl Meets Hawaii and Great Vacation Homes. She graduated from Syracuse University with a bachelor of
fine arts degree in musical theater.S.com 27 32 27
Cheaptickets.
Figures for table 1 were not propensity weighted and are representative of the
total U. In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured .

About Witeck-Combs Communications, Inc. (http://www.com), the 15th
largest and fastest -growing market research firm in the world, is a Rochester,
N. I like to
keep up with the latest styles and trends."

Base: All Adults
GLB Heterosexuals
% %
Always/often (NET) 24 17
Always 3 3
Often 21 14
Sometimes 42 48
Rarely/never (NET) 34 35
Rarely 24 29
Never 10 6


TABLE 2
KEEPING UP WITH LATEST PRODUCTS
"Now, we'd like to you to tell us how often you do the following.

TABLE 5
AWARENESS OF GAY-FRIENDLINESS
"If you wish to be aware about a company's reputation for gay-friendliness,
where do you look?"

Base: GLB Respondents
%
Word of mouth 45
Gay websites 29
Gay magazines or newspapers 29
Close friends 27
Gay and lesbian nonprofit organizations 20
Mainstream news sources 11
Advertisements by the company 7
Other general interest websites 7
Personal customer experience 5
Gay and lesbian chambers of commerce 5
Family members 5
Other 5

Note: Multiple-response question.

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"Verizon superpages. "I
do everything I can to not check my luggage.prwebdirect. Close behind are national gay magazines (25%), such as
Passport, Genre, and Out Traveler, and gay-specific travel books (22 %), such
as Damron and Odysseus guides.


TABLE 1
Travel Websites and Hotel Reservations
"When making your hotel reservations, which of the following websites are you
likely to visit?"

Base: All Adults

Total GLB Heterosexual
(n=2,630) (n=177) (n=2,361)
% % %
Travelocity. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.com

philosophies bisexual

com is the best source to find local restaurants,
shops and attractions no matter where you're going in the United States,"
Brown says.

About Verizon superpages.superpages.

Contact:
Mary De La Garza
972-453-7016
mary., Out Traveler, Genre, Passport) 25
Gay-specific reference books (e.S. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market.

About Harris Interactive(R)
Harris Interactive Inc..

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com 34 46 33
Hotel website (e., Gay.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies.

shopping meets

com/espanol ). Gay and non-gay use of Expedia.
"Clearly, the honeymoon with online travel sites is likely to grow as more
gay and lesbian consumers flock to specialized media and other gay-specific
travel and tourism resources.S.S.

Methodology
Harris Interactive(R) conducted the study online within the United States
between December 8 and 15, 2004 , among a nationwide cross section of 2,092
adults, of whom 107 self-identified as gay, lesbian, or bisexual (GLB).

rave niche

(NYSE: VZ), is the nation's most advanced provider of yellow pages and related
shopping information.

One third of GLB adults use gay-specific websites to learn about future
leisure travel destinations

ROCHESTER, N.com and Gay.com, Marriot .com

* Nearly half (48%) of all GLB respondents say they find it most important
or very important -- when considering products or services -- to see
advertising that is clearly tailored to a gay audience with gay imagery,
people or copy that speaks to them as a gay person and that appears in
both mainstream publications and gay publications.

* The most common ways GLB adults become aware of a company's reputation
for gay-friendliness is by word of mouth (45%), gay websites (29%) or
gay magazines or newspapers (29%).
These statements conform to the principles of disclosure of the National
Council on Public Polls .com

Jake Stafford
Witeck-Combs Communications
202-887-0500 ext.

fraternal vegan

"So don't be cheap!"
One of the biggest mistakes travelers make is over-packing, Brown says.com did not vary much (45
percent of GLBs said they are likely to visit Expedia. adults, of whom 177 were
self -identified as gay, lesbian or bisexual.
Outside of the assistance gays seek from friends and relatives (58%),
gay-specific websites (32%), such as Outandabout. Hilton. GLB adult
population. adult population of GLB adults.novatris.com. adults, of
whom 107 have self-identified as gay, lesbian or bisexual . In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation , analysis and
application.

defined bodyart

com
( http://www. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.

* More than two-thirds (69%) say they are at least likely to consider
purchasing services, such as legal advice or banking services , from
companies that market directly to gays and lesbians over competing
brands that do not.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 3 percentage points . Sampling errors for GLB adults
aged 18 and over (107) is plus or minus 10 percentage points.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck -Combs Communications, Inc.witeckcombs.harrisinteractive.com), Paris-based
Novatris (http://www.com

Kelly Gullo
Harris Interactive
585-214-7172
kgullo@harrisinteractive .

meets bisexual

Then lay everything out and check off the list before you pack," she
says. Forty-six percent of GLB respondents are likely to visit Orbitz.
Many GLB online consumers rely on gay-specific travel expertise when
queried on the type of resources used when planning destination travel.com) 32
Gay-specific magazines (e.

Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
who are online, of whom 177 self-identified as gay, lesbian, or bisexual
(GLB).com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.

About Witeck-Combs Communications, Inc.com. 16 or (cell ) 202-215-2210
jstafford@witeckcombs.

transgendered bisexual

and the first to provide a Hispanic online shopping
resource ( http://www., a strategic public relations and marketing communications firm with
special expertise in the gay market.com 40 45 40
Orbitz.com) 31 33 31
Hotels. Propensity score weighting was also used to adjust for
respondents ' propensity to be online for the question in table 2, and those
figures are representative of the general U. Unfortunately, there are several
other possible sources of error in all polls or surveys that are probably more
serious than theoretical calculations of sampling error. Seventeen percent of GLB
adults also state that they always or often "tend to upgrade to the latest
model or version of a product," while 15 percent of their heterosexual
counterparts do the same. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.

hop fraternal

com and Samantha Brown
of the Travel Channel are providing free travel tips to help make your summer
vacation a success.superpages.
Before becoming a travel television personality, Brown was a working
actress in New York City, starring in off-Broadway hits like June Moon and
Brutality of Fact. While fully 35 percent of heterosexual respondents said they don't
book travel online, fewer than one in five (18%) GLB respondents said they did
not.harrispollonline.

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

John Butler
Witeck-Combs Communications
202-887-0500 ext., a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market.
Seven in 10 (70%) GLB respondents say they are extremely or very likely to
consider a brand that is known to provide equal workplace benefits for all of
their employees, including gays and lesbians. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.
Witeck-Combs Communications, Inc. Sampling
error is plus or minus 2 percentage points.

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6 billion in revenues from products including:
Verizon SuperPages yellow pages; Verizon superpages.g.harrisinteractive.S. 12
Jbutler@witeckcombs. ROCHESTER , N.
These latest findings corroborate what earlier studies by Witeck-Combs
Communications and Harris Interactive revealed -- particularly research
conducted in May 2001 which concluded that 48 percent of GLB respondents
"trust brands more if they are manufactured by companies that have progressive
policies towards gay and lesbian employees. ?"

Base: GLB Respondents

Extremely Very Likely Somewhat Not At
Likely Likely Likely All
Likely
Consider brands that support
nonprofits and/or causes
that are important to you
as a gay, lesbian, bisexual
or transgender person % 28 22 14 28 7

Consider a brand that is
known to provide equal
workplace benefits for all
of their employees, including
gay and lesbian employees % 41 29 16 12 2

Consider purchasing everyday
household products and
services from companies that
market directly to gays and
lesbians over competing
brands that do not % 15 22 28 24 11

Consider purchasing services
such as legal advice or
banking services from
companies that market
directly to gays and
lesbians over competing
brands that do not % 23 20 25 20 11

Note: Percentages may not add up to 100% due to rounding.S. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.

occupations hop

The company is the largest publisher of Hispanic
directories in the U.

New National Study Shows Gays More Likely Than Non-Gays to Book Travel Online

These are the results of a survey of 2,630 U. It is impossible to quantify the errors that may result from these
factors.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc. (http://www. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www. between
May 3 and 16, 2001 among 2,692 adults aged 18 and over, of whom 128
self-identified as gay, lesbian, bisexual or transgender.

niche vegan

Verizon superpages.com Provides Free Travel Tips for Summer Vacation Trips From Travel Channel's Samantha Brown

The veteran traveler recommends shopping for the best possible travel
clothing and gear. It has $3.g. Figures for age, sex, race, education , region and income were weighted
where necessary to bring them into line with their actual proportions in the
population.

These statements conform to the principles of disclosure of the National
Council on Public Polls. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.
They include refusals to be interviewed (non-response), question wording and
question order and weighting.harrispollonline.

gothic defined

Online Local Search and Shopping Site Features Travel Expert's Advice on Trip
Planning, Packing and Traveling by Air, Car or Cruise Ship

DALLAS, Verizon superpages.com/travel / the premier shopping and local search site.com/travel /, the nation's best Internet directory.S. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.
Witeck-Combs Communications, Inc. The survey was
conducted online between December 8 and 15, 2004 by Harris Interactive(R), a
worldwide market research and consulting firm, in conjunction with Witeck-
Combs Communications, Inc.Y.com), a
Reston , Virginia-based research and consultancy firm ranked 25th largest in
the world, and through an independent global network of affiliate market
research companies.S.

modernist vegan

com when making hotel reservations, compared to 40 percent of
non-gay respondents. adult online population.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.

National Survey Shows Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays Lesbians and Bisexuals

When ordering mixed drinks, 36 percent of GLB
respondents aged 21 and over say they always or often specify the alcoholic
brand name, contrasted with 28 percent of non-gay respondents aged 21 and
over. Specifically, when making purchasing decisions ,
they were asked how likely they were to consider a company's nondiscrimination
and benefit policies , its advertising strategy, and other forms of corporate
outreach.


Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive.

modernist hip

"List everything you always take with you -- from sun block to
tweezers.com:
Verizon Information Services, a division of Verizon Communications Corp.com 28 41 27
Priceline. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.
The online survey also presented factors that would most influence GLB's
loyalty to consumer brands. "These new data confirm that a company's internal and external
behaviors matter very much to gay households.
Figures for age, sex, race, education, region and income were weighted where
necessary to bring them into line with their actual proportions in the
population. Unfortunately ,
there are several other possible sources of error in all polls or surveys that
are probably more serious than theoretical calculations of sampling error. (http://www.wirthlinworldwide.

shopping age

The tips are available on Verizon
http://www.superpages.delagarza@verizon.S. Sampling error for GLB adults
(177) is plus or minus 9 percentage points."

Base: All Adults
GLB Heterosexual
% %
Always/often (NET) 17 15
Always 7 2
Often 10 13
Sometimes 57 59
Rarely/never (NET) 27 26
Rarely 25 23
Never 2 3


TABLE 3
ORDERING ALCOHOLIC BEVERAGES BY BRAND NAME
"When you order mixed drinks away from home, do you purchase or order a
specific brand of alcohol, or do you just mix or order the drink you want
without regard to the brand?"

Base: Adults aged 21 and over
GLB Heterosexual
% %
Often/Always order alcoholic beverage
by brand name (NET) 36 28
With mixed drinks , I always order an
alcoholic beverage by brand name 28 18
With mixed drinks, I often order an
alcoholic beverage by brand name 9 10
Sometimes/Never order alcoholic beverage
by brand name (NET) 43 41
With mixed drinks, I sometimes order an
alcoholic beverage by brand name 17 20
With mixed drinks, I never order an
alcoholic beverage by brand name 26 21
I do not consume alcoholic beverages 21 31


TABLE 3
INFLUENCE ON DECISION MAKING
"Assume you have an interest in a specific product or service.
Please rank the statements from 1 to 5 where 1 is most important and 5 is
least important. Propensity score weighting was also used to adjust for
respondents' propensity to be online. This online sample is not a probability sample .
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide (http://www.

defined vegan

The complete list of Samantha Brown's travel tips is available on Verizon
http: //www.


TABLE 2
Future Leisure Travel Plans
"Which of the following do you use to learn about future leisure travel
destinations you are considering visiting?"

Base: GLB Adults

GLB
(n=177)
%

Friend/ Relative/ Personal Experience 58
Gay-specific websites (e.g.
These are a few highlights of a nationwide survey of 2,092 U." One-third (33%) of gay adults
also agreed with the statement that they trust brands more if they incorporate
gay or lesbian images into their advertising.

"For several years, in-depth research has allowed us to measure consumer
decision-making and to test what factors may truly influence gay consumers,"
said Jake Stafford, senior marketing strategist at Witeck-Combs
Communications ."


TABLE 1
KEEPING UP WITH STYLES AND TRENDS
"Now, we'd like to you to tell us how often you do the following.

hop fraternal

Brown's advice covers shopping for trip supplies, packing your luggage,
coping with problems en route and finding local information once you arrive at
your destination.com ), the nation's best Internet directory and a
leading online shopping resource; and the superpages on the go information
directory offered through Verizon Wireless Get It Now services and on other
wireless carriers.superpages.com

This press release distributed by PRWEB ( http://www.com /), a
service of eMediawire.Y.
About one-half (52%) of GLB respondents were likely to visit
Travelocity. When making leisure travel destination
decisions, GLB travelers are seeking direction on how they can spend their
dollars on both gay-friendly travel channels and destinations," said John
Butler, Senior Marketing and Communications Strategist for Witeck-Combs
Communications.com 15 21 15
Other 7 12 7
I don 't make travel reservations online 34 18 35

Note: Data within this table weighted to reflect total U.Y.hieurope.com), Paris-based
Novatris (http://www.S.

* Half (51%) of the GLB people polled find advertising that is
informative, funny or witty and includes images of gay and lesbian
people either the most important or a very important factor that
influences their likelihood to consider a company's products or
services. Understandably , gays like to
spend their money with companies that treat their gay employees equitably,
value them as customers and represent them openly and accurately in marketing
initiatives. I tend to
upgrade to the latest model or version of a product. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http: //www.

philosophies our

g., According to a recent nationwide
online survey, one in four (24%) gay, lesbian and bisexual (GLB) adults report
that they always or often "like to keep up with the latest styles and trends ,"
compared with 17 percent of heterosexual adults.(1)
The findings from this most recent Witeck Combs/Harris Interactive survey
also suggest that gay-specific marketing practices can influence how GLB
people connect with brands and form purchasing decisions:

* Almost two-thirds (64%) of GLB respondents say they are at least likely
to consider purchasing everyday household products and services from
companies that market directly to gays and lesbians over competing
brands that do not.

lifestyles bisexual

, According to a recent nationwide
survey, gay, lesbian and bisexual (GLB) adults who are online are more likely
to book hotel reservations through online portals than heterosexual online
adults., Washington Blade, Bay Windows,
Dallas Voice) 14
None of these 27

Note: Data within this table were weighted to reflect total U.Y."

Percentages represent combined "1" and "2" responses

Base: GLB Respondents
%
The advertisement is informative, funny or witty and
includes images of gay and lesbian people 51

The very same advertisement, which is clearly tailored
to a gay audience with gay imagery, people or copy
that speaks to me as a gay person, appears in both
mainstream publications and in gay publications 48

The very same advertisement , which is not tailored
to a gay audience, appears in both mainstream publications
and in gay publications 44

The advertisement is informative , funny or witty but
does not speak to me specifically as a gay person 38

The advertisement is informative, funny or witty, but only uses
advertising copy to speak specifically to me as a gay person 18

TABLE 4
LIKELIHOOD OF CONSIDERING BRANDS OR PRODUCTS
"How likely are you to . (http://www. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.

About Harris Interactive(R)
Harris Interactive Inc.

Niche shopping meets needs that are defined by who we are -- shopping for our lifestyles, our particular personal needs, or our philosophies of life.

philosophies modernist

"Understand that what you buy is for your protection,
endurance and comfort," she says. The online survey was conducted
between March 8 and 14, 2005 by Harris Interactive (R), a worldwide market
research and consulting firm, in conjunction with Witeck-Combs Communications ,
Inc. Half (51%) of GLB respondents
also report they are extremely or very likely to consider brands that support
nonprofits and/or causes that are important to them as GLB people. Please rank in
order of importance the factor that most influences your likelihood to
consider that company 's products or services, when you see an advertisement.. It is impossible to quantify the errors that may
result from these factors.hieurope.novatris.

rave bodyart

"
She also suggests that you make a travel checklist to ensure nothing gets
left behind.com
compared to 33 percent of non-gays.com, top the list
of resources gays use to learn about future leisure travel destinations they
consider visiting .com 22 24 22
Hotwire. adult online
population .com, outandabout.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points. This online sample is not a probability sample.

age hop

I plan my wardrobe around one
color scheme -- like brown and white or black and white -- and I bring a wrap
or a sash to make an outfit dressy .com compared with 40% of
non-gays).com 41 52 40
Expedia., Odysseus, Damron) 22
Gay-specific newspapers (e.g. They include refusals
to be interviewed (nonresponse), question wording and question order and
weighting.witeckcombs .com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N .

(1) Harris Interactive(R) conducted this online survey in the U.

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---

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