"These statistics are interesting," said Joseph.

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Magazine, which recognized outstanding partyware retailers at
an awards banquet on March 10, 2006. Because in addition to products, it offers
extensive party planning information for each theme, including decorating
tips, menus, games and activities .

About Celebrate Express, Inc. The poll was featured on
http://www.

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BirthdayExpress .com, Small Business Retailers
Sell 70 Percent of Valentines Day Gifts the Week Before the Holiday

PHOENIX, Small business retailers say they sell
more Valentines Day gifts to people buying for their boy or girlfriend, and
most of the sales take place the week before Valentines Days, according to
survey results released today by DollarDays International.

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"Waiting until the last
minute to buy a Valentines Day gift gives the unmarried sweethearts the
opportunity to change the recipient of their affection.

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, Birthday Express, a
division of Celebrate Express, Inc. The company currently operates three brands: Birthday
Express, which markets children's party products; Storybook Heirlooms , which
offers girls' special occasion apparel and accessories; and Costume Express,
which markets costumes and accessories.

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DollarDays.

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com is well known to busy parents as a comprehensive
"party solutions " destination. At http://www.

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They'll also find a wide selection of
theme-specific activities and crafts, personalized banners, piqatas, favors
and toys.com, Storybook.com and CostumeExpress.

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The survey also shows that 43 percent are buying Valentines Day items for
their boy or girlfriend , compared to 26 percent for spouses, and just 11
percent for friends.com, small
storeowners can order their goods -- ranging from decorative items and
clothing to personal care products and greeting cards -- as well as employ
various proprietary technologies to instantly create seasonal departments and
marketing materials.

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About DollarDays International
DollarDays International is a premiere online wholesaler that helps small
businesses to compete against larger enterprises by offering more than 30,000
high-quality goods at prices close to those at which large chains purchase .

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The site also offers cake supplies and
recipes, and even dress-up costumes to round out the celebration .According to Survey Results From http://www.DollarDays."
According to results, 56 percent of retailers say Valentines Day is a big
selling period for their store with just over half (51 %) saying it's bigger
than Mother's Day. 69 percent of the store customers buy the week before
Valentines Day. Retailers need to
carry more light hearted items that don't put too much love pressure on a
couple.

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(Nasdaq: BDAY) was named 2006 Party
Retailer of the Year -- Online Party Store by the national party industry and
Greetings etc. The
company's goal is to help busy parents celebrate the special moments in their
lives.
The survey also detailed the most popular Valentines Day items sold in
participating stores.

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Celebrate Express is a leading online retailer of celebration products
serving families.

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Birthday Express Receives 2006 Party Retailer of the Year Award

Consequently , DollarDays International helps small stores to complete with big
chains more closely on both selection and price.DollarDays.

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Colorful and easy to navigate, it showcases over 150 children's
birthday party themes, more than 50 of which are exclusive to Birthday
Express.

Contact:
Meghan Hardy
425-250-1064 x148
meghanh@birthdayexpress.

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To make shopping easy, customers have the option to purchase a
variety of pre-assorted party packs.com.

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com, complemented
by branded catalogs to offer products as complete coordinated solutions.com

"According to these survey results, Valentines Day is
an important retailing holiday with specific demographics, and carrying unique
items geared toward their customer can help stores compete against small and
big box retailers .

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The Birthday Express Web site merits award-winning recognition for several
reasons.

Unmarried Couples Buy More Valentines Day Gifts Than Married Couples

DollarDays International is a premier Internet-based product wholesaler to
small businesses and local distributors.

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These include:
17 percent stuffed animals;
16 percent gift baskets;
15 percent flowers;
13 percent chocolate candy;
11 percent jewelry;
10 percent adult cards; and
10 percent boxed cards for children.

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For more information, please visit CelebrateExpress .

This survey is part of an ongoing series of DollarDays questionnaires that
gauge the attitude, opinion and general business conduct of small retailers
nationwide. DollarDays International helps its customers to select
those items, both seasonal and everyday, which sell quickly to promote both a
higher inventory turn and better margins.

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The company utilizes its branded Web
sites, BirthdayExpress.com and in the company's online newsletter.
"For years DollarDays sales associates have helped retailers stock their
stores with gifts and other Valentines Day novelties, but we were curious
about their customer's buying habits," said Marc Joseph, chief executive
officer of DollarDays .

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KIRKLAND, Wash."
In addition, retailers note that only 16 percent of customers complain
about having to buy a Valentines Days gift compared to 82 percent who say they
actually like shopping for this occasion.

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