About WPT Enterprises, Inc. The company
is also engaged in the sale of corporate sponsorships.
Iconix Brand Group, Inc. For investor
information please visit the corporate Web site at http://www.

golfer lefties

NEW YORK, Continuing with its
international growth strategy, Iconix Brand Group, Inc. Through its wholly
owned subsidiary, Brightstar Footwear, Inc.

opener mandolins

WPT Enterprises
currently licenses its brand to companies in the business of poker
equipment and instruction, apparel, publishing, electronic and
wireless entertainment, DVD/home entertainment, casino games, and
giftware. WPT
Enterprises , Inc. Brandgenuity
agency services include strategic licensing planning, prospecting,
negotiation , licensee management and program administration., the Company also arranges for the
manufacture of footwear products for mass market retailers.

left lefthanded

Such forward-looking information
involves important risks and uncertainties that could significantly
affect anticipated results in the future and, accordingly , such
results may differ from those expressed in any forward-looking
statements made by or on behalf of WPT.

trowels golfer

Iconix Brand Group Expands Its Joe Boxer Business Internationally With Three New License Agreements

ladles golfer

819.

golfer trowels

With four designs, one is sure to be your ace in the hole. (Nasdaq: ICON) ("the
Company" or "Iconix") announced today that it has recently entered into three
new license agreements for its JOE BOXER(R) brand in Canada and Northern-
Europe. The brand has a very high international awareness and we
see an amazing growth opportunity for additional stores openings.iconixbrand.

scissors southpaw

sinister handed

"With Father's Day around the corner we have lined up some very
compelling alternatives to the traditional shirt and tie that poker
Dads everywhere are going to love. The initial
stores that we have opened in Reykjavik and Copenhagen have had great initial
success and we are excited about their prospects for this year.

Most of the listed web sites offer on-line ordering.

golfer southpaw

"Consumer demand for WPT-branded merchandise has been very
gratifying," said Steven Lipscomb, CEO and Founder of the WORLD POKER
TOUR .

Products designed for left-handed people, from scissors to golf clubs.

southpaw scissors

Lady Luck is sure to strike with one of these Zippo
lighters.com.
Under the new agreements, Boxer ehf will have the right to open and
operate JOE BOXER retail stores in Northern-Europe and elsewhere; the second
agreement is with Maple Hosiery to manufacture and market JOE BOXER socks and
hosiery in Canada; and lastly , Carmen Jewellery will have the right to
manufacture and market JOE BOXER watches and alarm clocks in Canada.

corkscrews yours

The company is located at 430 West 14th
Street, Suite 403, New York, NY 10014.) contains statements that are forward-looking, such
as statements relating to the expansion of WPT's brand licensing, the
development of new television and film projects, the development of
WPT corporate sponsors and other business development activities, as
well as statements regarding other capital spending, financing sources
and the effects of competition.media.com
212.

sinister novelties

Hot Properties! Merchandising, Inc.worldpokertour.com

Contact: Maria Dolgetta
Public Relations Director
Iconix Brand Group
maria@iconixbrand .

kitchenware golfer

WPT Enterprises, Inc.

About Iconix Brand Group, Inc.

bricklayer left

Photos and media information can
be found online at: www.
Brandgenuity's clients include LeapFrog(R), Verizon(R), Snapple(R ),
Yoo-hoo(R), Mott's(R) and Meow Mix(R), among others. (Nasdaq: ICON) is in the business of marketing
and licensing the CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R) and
RAMPAGE(R) trademarks on a variety of consumer products.

ladles lefthanded

worldpokertour.com/media

About Brandgenuity LLC

Brandgenuity LLC, an independent trademark licensing agency based
in New York, provides turnkey licensing services to owners of famous
trademarks.

scissors lefty

WPTE is the creator of
the WORLD POKER TOUR(R), a television show based on a series of
high-stakes poker tournaments that airs on the Travel Channel in the
United States and more than 60 markets globally. The agency's four principals, Jay Asher, Adina
Avery-Grossman , Louis Drogin and Andrew Topkins, have more than 50
years of combined licensing and marketing experience .

thumbs ambidextrous

Pacific Direct will manufacture the ultimate conversation piece-a
Talking Bottle Opener that plays back unique WPT soundbites when the
opener touches the bottlecap-no bluffing!
Brandgenuity LLC, a New-York based licensing agency, assisted the
WPT in negotiating these agreements as part of its role as the
exclusive agency of record in the strategic development and execution
of the WPT licensing program.

The Private Securities Litigation Reform Act of 1995 provides a
"safe harbor" for forward-looking statements. With these new categories and
store openings, the humor and irreverence of the JOE BOXER will continue to
reach our consumers throughout the world.

hopetoun ladles

com. For show information, tools for improving poker play, and
other WPT news, fans may log on to www.
For more information, review WPT's filings with the Securities and
Exchange Commission.

bricklayer novelties

These risks and uncertainties
include, but are not limited to, WPT's significant dependence on the
Travel Channel as a source of revenue; the potential that our
television programming will fail to maintain a sufficient audience;
the risk that competitors with greater financial resources or
marketplace presence might develop television programming that would
directly compete with WPT's television programming; the risk that WPT
may not be able to protect its entertainment concepts, current and
future brands and other intellectual property rights; risks associated
with future expansion into new or complementary businesses; the
termination or impairment of WPT's relationships with key licensing
and strategic partners; and WPT's dependence on its senior management
team.

lefthanders customizes

Frankford Candy a leading marketer of chocolate and non-chocolate
candies will make winning sweet with WPT-themed candies and gift sets
- now everyone can experience a belly-buster straight!
Zippo is putting on the heat with a series of World Poker Tour
lighters.
Editors Note: 300 dpi downloadable images available at
www.
Bill Sweedler, President of Joe Boxer commented, "As we continue to expand
our JOE BOXER business into a complete lifestyle brand across the globe it is
imperative that we have strong licensees who can introduce new product
categories and open freestanding retail stores.

opener lefthanded

com
(WPTEG)

2084

golfer lefthanders

Business Editors/Casino/Gambling Writers/World Poker Tour
Enterprises (WPTE) announced today that it has signed six new license
agreements for the WORLD POKER TOUR(TM) (WPT) as part of a
comprehensive brand licensing program. For more information on World Poker Tour
licenses, contact Brandgenuity at 212-925-0730 or email
info@brand-genuity. (NASDAQ:WPTE) is a company engaged in the
creation of internationally branded entertainment and consumer
products driven by the development , production, and marketing of
televised programming based on gaming themes. is a majority owned subsidiary of Lakes
Entertainment, Inc.

ambidextrous customizes

World Poker Tour Announces Six New Licensing Partners; Manufacturers to Bring WPT-Branded Merchandise to Market Beginning This Father's Day

Certain information
included in this press release (as well as information included in
oral statements or other written statements made or to be made by WPT
Enterprises, Inc."
Via multiple licensing agreements, JOE BOXER now has distribution
throughout the United States, Canada, Mexico and Northern-Europe.

hopetoun openers

"
The licensing partners being announced today are:
Shell Auto Expressions, the number one marketer of aftermarket
auto accessories, will rev up their fans all the way to fifth street
with a full line of WPT car accessories including air fresheners,
floor mats, seat covers, seat cushions, sun shades, steering wheel
covers and more!
MZ Berger, a leading timepiece, gifts, and accessories
manufacturer , will change gears with WPT digital poker-game-play wrist
watches, wall clocks, decorative table -top clocks and alarm clocks. will make a full line of
novelties and collectibles for the passionate WPT poker fan including
magnets, memo pad magnets, magnetic bottle openers, buttons, stickers,
lapel pins, antenna toppers, key chains, coasters, Tee shakers, and
more. (NASDAQ:LACO).worldpokertour ."
Regarding JOE BOXER's debut in Scandinavia Olafur Karlsson, the President
of Boxer ehf, stated, "Our team looks forward to building on the success of
the JOE BOXER name.