The Company will hold a conference call to discuss
these results on Wednesday, May 4, 2005 at 2:00 p. The
site features a new user interface, enhanced slide-show format, expanded
search capabilities, and safe shopping features.

kirksfolly.

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In addition, 125+ new
products have been added to the company's extensive inventory of fairy
jewelry, angel jewelry, fantasy accessories, and star and moon jewelry.
Synonymous with innovative design and trend setting vision, the family
owned and operated company has built a reputation for a commitment to quality
workmanship and customer satisfaction.

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S.

For press inquires contact:
Mop Prime of Smith-Felver + Prime, Ltd. The Blue Nile web site showcases over 55,000
independently certified diamonds and more than 1,000 styles of fine jewelry,
including rings, wedding bands, earrings, necklaces, pendants, bracelets and
watches.

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Ultimately it's the customer who has the
final say, and I'm proud to report the response has been overwhelmingly
positive.

Collections include an
extensive range of romance, fantasy, and storybook themes. The Company's
products are available at retail locations in the U.prwebdirect.

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A live webcast of the presentation may be accessed at
http://investor.

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m. ET. Themes have
grown to include mermaids, dragonflies, and an enchanting lineup of movie and
storybook characters.com ), a service
of eMediaWire.

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m. The Blue Nile web site showcases over 55,000
independently certified diamonds and more than 1,000 styles of fine jewelry,
including rings, wedding bands, earrings, necklaces, pendants, bracelets and
watches . Leader in Fantasy Accessories and Fairy Jewelry Introduces 125+ New Products

PROVIDENCE , R. Visitors can access product
information and availability, view detailed full-color photos, search
inventories, and find retail locations. Kirks Folly is
headquartered in Providence, Rhode Island .

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(Nasdaq: NILE)
announced that it will release its first quarter 2005 financial results on
Wednesday, May 4, 2005.
A live webcast of the conference call may be accessed at
http: //investor., Kirks Folly, global fantasy
jewelry and accessories manufacturer, today announced the launch of its
redesigned and expanded online boutique ( http://www.

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Now,
over 700 pieces of fun -fantasy costume, couture, and handcrafted jewelry as
well as a full line of fantasy-theme clothing , accessories, and collectibles
are available online.

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Kirks Folly International Jewelry Manufacturer Debuts Redesigned Online Boutique

I.com ). Customers can
quickly access our extensive inventory , shop effortlessly, post comments and
questions, and be assured that their privacy and security are guaranteed,"
states Jenniefer Kirk. Our new website is an extension and reflection of the Kirks Folly
customer-centered policies -- we've made collecting our beautiful and
beautifully crafted products even more exciting and fun. and the U.K.

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Blue Nile to Present at the Eleventh Annual Bear Stearns Retail Restaurants + Apparel Conference

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PT/5:00 p.

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net

This release distributed by PRWEB (http: //www.

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Introduced twenty-five years ago, the Kirks Folly line remains
unmistakable -- fairy, angel, moon and star motifs arrayed in lavish settings
of semi-precious stones, crystals , pearls, and chain rhinestones. Production manager, Pat Smith, tells
us, "We're demanding.A. Following the completion of the call, a
recorded replay of the webcast will be available for 30 days at the same
Internet address.

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com) is a leading online retailer of high quality
diamonds and fine jewelry .

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"That's why we are so thrilled about our new website. and QVC U. (Nasdaq: NILE)
announced today that Mark Vadon, Chief Executive Officer, will present at the
Eleventh Annual Bear Stearns Retail, Restaurants + Apparel Conference on
March 8, 2005 at 9:00 a.

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SEATTLE, Blue Nile, Inc . The
call will be broadcast live via webcast.

About Blue Nile
Blue Nile (http: //www. Their signature
motifs also appear in the company's clothing, accessory, home decor, and
collectible lines.bluenile.

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com., at QVC
U., and online at http://www.com .

About Blue Nile
Blue Nile (http://www.

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Blue Nile Schedules First Quarter 2005 Earnings Release and Conference Call

bluenile.

com . ET at the Bear Stearns World Headquarters in New
York City.bluenile.

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K.

SEATTLE, Blue Nile, Inc.

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Kirks Folly offers a wide selection of earrings,
bracelets, necklaces , pins, charms, watches, and pendants. The bar is set high, and every one of our products must
meet and exceed strict standards.S.

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Following the completion of the call, a recorded
replay of the webcast will be available for 30 days at the same Internet
address.kirksfolly.

kb symbols

The Kirks Folly website offers customers a seamless "browse/shop"
experience via a new and easy-to-use interface."

About Kirks Folly
Kirks Folly is a leading manufacturer and global distributors of branded ,
fantasy jewelry, accessories, home decor and collectibles, plus Kirks Folly
DreamKeeper Collection fantasy-theme clothing.m.

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bluenile.com) is a leading online retailer of high quality
diamonds and fine jewelry.

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215-794-8937
mopprime@comcast.

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- - kjjkjk

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