Presidents since Lyndon
Johnson, industry leader Shure Incorporated has enjoyed an 80-year
history as the premium choice of the professional audio industry.

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,
successful sound technicians, and all U.
Today, however, the company celebrates an important new milestone: the
one-year anniversary of its Personal Audio Business Unit (PABU), a
division of Shure specifically designed to put professional-grade
audio products into the hands of consumers.
You've paved the way for Shure's exciting road ahead.shure . By leveraging the power of modern computers,
Reason provides a virtual music production studio in software, including
electronic synthesizers, samplers, drum machines and mixing equipment.

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Driven by the early success of its award-winning E Series line of
sound isolating earphones and QuietSpot (R) mobile headsets, over the
past year Shure has become synonymous in the consumer electronics
industry with top-of-the-line audio accessories.
Following their preview at this year's Consumer Electronics Show,
Shure recently released the QuietSpot(R) Inline cellular headset, and
is expected to announce the latest addition to its E Series line, the
E4c sound isolating earphones, in Q2. Shure's diverse product line includes world-standard
microphones, premier wireless audio systems, top-rated phonograph
cartridges, problem-solving mixers, digital signal processors,
personal monitors, and consumer earphones. By visiting http://www.line6.
ReFills provide a turnkey approach to one-step loading of customizable
instruments, samples, synths, drum loops, and effect setups.

About Line 6
Incorporated in 1996, Line 6 is a music gear manufacturer dedicated to
creating music products to inspire creativity in both recording and live
environments.

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Shure is a global leader in professional and consumer audio
electronics with headquarters in the U.

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Touhy Avenue, Niles, IL 60714, 847.600."
Distributed in the US by Line 6, Reason is an enormously popular software
title for both Windows and Mac OS that emulates the functionality of various
recording studio equipment .

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These products marry
Shure's deep professional roots with a keen understanding of the
influences driving consumer demand."
Complementing the recent surge in new products on the consumer
end, Shure has maintained its unparalleled commitment to innovation in
its professional audio division with the back-to-back introductions of
its SLX and PGX wireless microphone systems.

For more information on Shure, please visit www.shure. Headquartered in Agoura Hills, California, Line 6 currently has
a presence in over 60 countries worldwide with offices in California, China,
and the United Kingdom.

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com, and Brookstone. "We're thrilled
to provide users with the ability to freely expand and extend the instruments
and sound libraries available to them within Reason," said Erik Tarkiainen,
director of market development, Line 6. "This promotion provides an
opportunity to introduce musicians to the world class sound designers that are
continually developing products for the Reason community.com, the MIPA award for Best Software
Instrument, and the highly coveted TEC award.

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Shure's early acknowledgement of
the potential for premium audio accessories has propelled the brand to
be one to the consumer electronics industry's newest groundbreakers as
evidenced by consumer appeal, numerous industry awards, strong sales,
and the growth of new channel opportunities with leading retailers
such as Apple, CompUSA, Amazon.com

About Shure Incorporated

Founded in 1925, Shure Incorporated (www. In just under a decade, Line 6 has grown from an
original team of 10 to over 200 employees.

There is little overlap between consumer and pro audio products.

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Business Editors/Consumer Products Writers

NILES, Ill.

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Shure Marks One Year Anniversary of Consumer Audio Business Unit 80 Years in Professional Audio

By bringing that mantra
into the consumer realm , everyday electronics enthusiasts are
discovering what professional musicians have known for years: that
Shure products make the audio experience better," said Mark Karnes,
General Manager of Shure 's Personal Audio Business Unit. and offices in both Europe
and Asia., inventors of
digital modeling guitars, basses, and amps, announced today they will be
giving away a free ReFill each month to users of Propellerhead Reason music
production software.

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2000.

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"Over the course of our 80-year history , we've unwaveringly abided
by our philosophy of delivering products that adhere to the strictest
performance, design, and durability standards.S.

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Over the years, the company has designed and
produced a wide variety of high-quality consumer and professional
audio products, providing a vehicle for an individual's personal
sound. As the pioneer of digital modeling
guitar amplifiers, guitars and effects, Line 6 has created award-winning
products for guitarists, bass players and engineers , working both on stage and
in the studio.line6.

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Today, Shure products are
used wherever high-quality audio performance is a top priority, in a
wide variety of industries, markets, and settings.

Line 6 Delivers Free ReFills to Propellerhead Reason Users

For more information visit http://www.

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com /freerefills, users can create
an account that grants them access to a free downloadable ReFill each month
through the end of the year.

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com) is widely
acknowledged as the world's leading manufacturer of microphones and
audio electronics. Reason has been
awarded Editor's Choice Awards from Electronic Musician, MacWorld, Remix, and
Computer Music magazines, cnet.

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----

Serving the Professional Audio Industry's Leading Musicians and
Engineers for Years, Shure Celebrates New Brand Recognition among
Today's Most Discerning Consumers

Used by the likes of Elvis Presley, Martin Luther King Jr.
Shure Incorporated corporate headquarters are located at 5800 W.

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"We want to
thank all of Shure's employees, partners, and affiliates who have
worked hard to ensure the company's continued success and development. - Reason Users Get a Free Refill Each Month -

AGOURA HILLS, Calif.com.

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Equipment designed for use by professionals in the entertainment industry is different from that used by consumers in the home or car.

It is typically of higher wattage, more robust construction , and has special features of use to professionals.

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With Reason, a musician can compose and produce music in much the same
fashion as working in a recording studio, but at much less cost without the
need for a specialized physical space and lots of hardware.

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, Line 6, Inc.