It has built its global business, currently one
of the fastest-growing in the jewelry industry, on a vertical integration
strategy and an unwavering commitment to quality and service.

For further information:

AT LJI:
Betty Ho
Vice President, Corporate Development
Tel: +852-2170-0001
Email: betty@ljintl.com, BlueNile.com, Diamond.com,
Ice. at 32. With WebPosition Gold 3, WebTrends offers organizations
solutions for managing the entire Search Engine Optimization (SEO)
process: organizations can conduct keyword research through the
integrated Wordtracker service, increase visibility and improve search
engine positions with WebPosition Gold , and understand conversions and
revenue from paid and organic search terms with WebTrends(R) On Demand
and software solutions.

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About LJ International
LJ International, Inc.

About WebTrends

As the worldwide leader and trusted standard for web analytics,
WebTrends delivers award-winning solutions that help marketing
executives improve their return on investment. Offering
both an On Demand service and software solutions, WebTrends uniquely
provides customers with complete choice and control to ensure the
solution can adapt with their dynamic business needs. For more information , visit
www.C.

This category is for sites that sell wedding jewelry.

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ljintl.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world , release
and sales of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission.com, Mondera.com, Zales .73%, rounding out the top five.08%, followed by Tiffany + Co.webtrends.com
NetIQ, WebPosition and WebTrends are trademarks or registered
trademarks of NetIQ Corporation in the United States and other
countries.

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The search positions of BestGem.

The most visible site in organic search listings for the
targeted keywords was Blue Nile with an organic Visibility
Percentage of 23.89%, with Diamond.; and Galway, Ireland.

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The Company's public warrants have an exercise price of $5.

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The
warrants will expire on April 15, 2005.com.

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LJ International Publicly-Traded Warrants to Expire

For more information on LJI, go to its Web Site at http://www.com

AT INVESTOR RELATIONS INTL:
Haris Tajyar
Managing Partner
Tel: +1-818-382-9702
Email: htajyar@irintl."

Organic Search Remains an Opportunity Area for Jewelry Retailers

Data from WebPosition shows that online retailers are leveraging
both SEM and SEO to achieve greater search engine visibility, but paid
search is typically relied upon more to achieve higher positions
within search engine results pages.77%, BestGem.

Diamond.

While leading jewelry sites are aggressively using paid search to
improve visibility, recent research from JupiterResearch estimates
that 87 percent of commercial search engine referrals come through
organic search listings (Search Engine Optimization: Taking Advantage
of Organic Search, December 2004) -- highlighting a significant
opportunity for jewelry sites to obtain more customers from search
engines. A data snapshot was taken on
February 7, 2005 to compile these findings., with development and operational personnel in Houston, Texas;
Portland, Ore; Raleigh, N.

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com had the most first place positions, Blue
Nile had nearly twice as many top-20 and top-30 paid and
organic search positions than all other sites examined,
resulting in an overall Visibility Percentage of 79.09%. All other trademarks mentioned are the property of their
respective owners.

If the site specializes in handcrafted jewelry submit somewhere in (unless the site focus is rings)
Shopping /Jewelry/Handcrafted/Wedding
If the focus of the site is wedding bands and engagement rings, both handcrafted and non handcrafted, as well as combinations submit to
Shopping /Jewelry/Wedding/Rings
If the focus of the site is jeweled tiaras and accessories submit to
Shopping/Clothing/Formal_Wear/Women's/Bridal/Accessories
If the site offers large amounts of veils or veils are a significant theme submit to
Shopping/Clothing/Formal_Wear/Women's/Bridal/Veils
If the site specializes in general hair jewelry submit to
Shopping/Health/Beauty/Hair_Care/Accessories/Jewelry

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79 %.

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75 per share.----WebTrends, the
web analytics market share leader and a business unit of NetIQ
Corporation (Nasdaq:NTIQ), today unveiled results from its
WebPosition(R) Search Ranking study of how major jewelry retailers are
prepping their web sites for Valentine's Day by using Search Engine
Optimization (SEO) and Search Engine Marketing (SEM) strategies to
attract online visitors. These sites also have an
opportunity to increase search visibility by optimizing their HTML tag
structure with appropriate tags, as well as by acquiring related
external links. WebPosition produced search rankings for the 10
keywords for each of the sites examined using the manual query setting
in its Reporter module .

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S. Its
product lines incorporate all major categories sought by major retailers,
including earrings , necklaces, pendants, rings and bracelets. These
forward-looking statements may involve a number of risks and uncertainties.com at
9. WebTrends is a
business unit of NetIQ Corporation .
For more information, please visit the company's web site at
www.netiq.

Sites in this category will sell a variety of wedding jewelry including engagement rings and bands, tiaras, and accessories .

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(LJI) (Nasdaq: JADE), one of the fastest-growing
jewelry companies in the world, today announced that it will not extend the
expiration date of its publicly-traded warrants., Denver,
Colorado time, on April 15, 2005.
If you would like to be added to LJI's investor email lists please contact
Haris Tajyar with Investor Relations International at htajyar@irintl.com

About NetIQ

NetIQ Corp.; Bellevue, Wash.

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Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future sales. NetIQ products are sold
worldwide, directly and through a network of authorized NetIQ
distributors and resellers.

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These warrants were issued in conjunction with the Company's initial public
offering in 1998 and were extended once in 2003 . The 1,679,000 outstanding
warrants will expire by their own terms unless exercised by 3:00 p.com at 14. In addition to
managing Windows-based applications, NetIQ delivers cross-platform
solutions that enhance business performance resulting in higher
returns on infrastructure and Web investments . The company is headquartered in San Jose,
Calif.

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The Warrant Agent's current name and
address is Computershare Trust Company, Inc.

About WebPosition Gold

WebPosition Gold 3 optimizes a web site's relevancy, visibility
and overall performance with search engines, by enabling businesses to
understand how their sites perform for various keywords and what they
can do to achieve higher search positions on each of the major search
engines.

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com.

The next most visible site in organic search listings was
Zales at 16.

While Diamond.

Visibility Percentage reflects a site's visibility within the
first three pages of search results for all the keywords and search
engines examined, providing a higher-level understanding of search
effectiveness than search rankings alone.

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Business Editors

SAN JOSE, Calif.52%
and Jewelry Television at 10.

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, (LJI) is a publicly-owned company, based in Hong
Kong and the U.

When WebPosition analysis included paid search listings in
addition to organic listings, the overall Visibility
Percentage for the entire group of sites nearly doubled,
indicating they are relying more on paid search strategies. While
there are a variety of factors that may impact search engine
visibility, these sites were using quite a bit of JavaScript, which
tends to push the main content lower on the page reducing its
relevancy for the targeted keywords.

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It trades on
the NASDAQ National Market under the symbol JADE.com, Tiffany. "By
incorporating these events into web site landing pages , merchandising
efforts and paid search campaigns, which can be turned on and off at
the marketer 's discretion, retailers can significantly boost their
search visibility during these critical times and improve their ROI."
Two out of the ten web sites examined have an overall Visibility
Percentage of zero, precluding their mention in this study.

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HONG KONG and LOS ANGELES, Calif.m. WebPosition examined the visibility each web site
has achieved in both organic and paid search results on Google , MSN,
Ask Jeeves, and Yahoo! Web Results for a sampling of keywords
identified by Wordtracker as popular terms for the category,
including: "jewelry," "jewellery," "diamond," "diamonds," "diamond
rings," "earrings," "rings," "engagement rings," "necklaces,"
"bracelets" and "watches.17% and Ice.
Additionally, when WebPosition analysis included key search terms
for Valentine's Day such as "valentine's day," "valentine day,"
"valentine jewelry," "valentine," and "valentines", visibility for the
group of sites dropped, indicating an opportunity for retailers to
target seasonal or cyclical terms for which paid search strategies are
particularly suited. (NASDAQ:NTIQ) is a leading provider of Systems +
Security Management and Web Analytics solutions.

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, LJ International, Inc.61 %.

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, engaged in designing, branding, marketing and distributing
a full range of fine jewelry. LJI distributes
to fine jewelers, department stores, national jewelry chains and electronic
and specialty retailers throughout North America and Western Europe, with a
growing retail presence in China through stores and e-shopping sites.com at 7.com was the second most visible site when analysis
included both paid and organic search listings, coming in at
45.58%, Zales at 16.
"Most retailers experience seasonal or cyclical spikes in their
business, which can represent a significant percentage of revenue,"
said Jason Palmer, vice president of products, WebTrends.

Methodology

This study shows how leading jewelry retailing web sites are using
SEO and SEM techniques for 10 popular keywords identified using
Wordtracker, the leading keyword research service integrated with
WebPosition Gold 3. From campaign
performance and search engine marketing to web site conversion and
customer retention, WebTrends provides marketers a complete solution
to accelerate their web results.

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The Company's warrants are
currently traded on the Nasdaq National Market under the symbol JADEW., 350 Indiana Street, Suite 800,
Golden, Colorado 80401.com .
Top-level findings indicate that Blue Nile, a leading jewelry
company, has a more balanced Search strategy, achieving high search
positions in both organic and paid search listings. Blue Nile enjoys
an overall Visibility Percentage almost double that of the second most
visible site, Diamond.com, JewelryTelevision.com
and two other jewelry retailing web sites were analyzed using
WebPosition(R) Gold. Thousands of organizations worldwide ,
including more than half of the Fortune and Global 500 companies, rely
on WebTrends everyday to measure and optimize their results.

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com

WebPosition Finds Blue Nile Tops the Search Engines Among Major Retailers for Valentine's Day; Online Jewelry Retailers Found to Rely More on Sponsored Search

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---

- - kjjkjk

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