''Through this and other initiatives,
we are continuing the robust sales expansion of 2004, when our revenue from
the U.com ).

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2 million.''
LJI recently reported overall sales of $77. The upgrades include archived articles regarding
LJI dating back to 2003, SEC filings, annual reports, archived press
releases and archived analyst reports . Now,
over 700 pieces of fun-fantasy costume, couture, and handcrafted jewelry as
well as a full line of fantasy-theme clothing, accessories, and collectibles
are available online.
215-794 -8937
mopprime@comcast.

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03. Production manager, Pat Smith, tells
us, "We're demanding.

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alone rose 31% year-over-year to $56.ljintl.

''LJ International's new site reflects the company 's ongoing efforts to
strengthen its image in the jewelry industry, appeal more directly to our
blue -chip customer base in the United States and target our new and faster
growing customer base in China ,'' said Yu Chuan Yih, Chairman and CEO of LJ
International.S.
Introduced twenty-five years ago, the Kirks Folly line remains
unmistakable -- fairy, angel, moon and star motifs arrayed in lavish settings
of semi-precious stones, crystals, pearls, and chain rhinestones. The bar is set high, and every one of our products must
meet and exceed strict standards. Our new website is an extension and reflection of the Kirks Folly
customer-centered policies -- we've made collecting our beautiful and
beautifully crafted products even more exciting and fun.

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S.

About LJ International
LJ International, Inc.

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Net income in 2004 was $2.com

AT INVESTOR RELATIONS INTL:
Haris Tajyar,
Managing Partner
Tel: +1-818-382-9702
Email: htajyar@irintl .com

"That's why we are so thrilled about our new website.
Synonymous with innovative design and trend setting vision, the family
owned and operated company has built a reputation for a commitment to quality
workmanship and customer satisfaction.S.A. and QVC U.

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4 million in 2004 , an increase
of 33% over 2003. The new site was created to better serve the
diverse needs of all LJI constituents, including current and future customers,
job applicants, suppliers, the news media and jewelry enthusiasts.

About LJ International
LJ International, Inc. The Company 's
products are available at retail locations in the U.

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S.7 million, or $0. The
Company has forecast revenue between $14. It has built its global business, currently one of
the fastest-growing in the jewelry industry, on a vertical integration
strategy and an unwavering commitment to quality and service.

Kirks Folly International Jewelry Manufacturer Debuts Redesigned Online Boutique

In addition , 125+ new
products have been added to the company's extensive inventory of fairy
jewelry, angel jewelry, fantasy accessories, and star and moon jewelry. Kirks Folly offers a wide selection of earrings ,
bracelets, necklaces, pins, charms, watches, and pendants. and the U.com .net

This release distributed by PRWEB (http://www.com ), a service
of eMediaWire.

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(LJI) (Nasdaq: JADE), one of the fastest-growing jewelry
companies in the world, today announced that it has signed an agreement with
one of the leading U.

LJ International Announces Website Enhancements

Six stores have
been opened so far -- two in Shanghai (including the flagship store),
two in Beijing, one in Harbin and one in Ningbo. These
forward-looking statements may involve a number of risks and uncertainties.

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For more information on LJI, go to its Web Site at http://www. (LJI) (Nasdaq: JADE), one of the fastest-growing jewelry
companies in the world, today said it has completed an upgrade of its Web
site, at http://www. Its product lines
incorporate all major categories sought by major retailers, including
earrings, necklaces, pendants, rings and bracelets.

For further information:

AT LJI: AT INVESTOR RELATIONS INTL:
Betty Ho Haris Tajyar
Vice President, Corporate Development Managing Partner
Tel: 011-852-2170-0001 Tel: 818-382-9702
Email: htajyar@irintl. Customers can
quickly access our extensive inventory, shop effortlessly, post comments and
questions, and be assured that their privacy and security are guaranteed,"
states Jenniefer Kirk.

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It trades on
the Nasdaq National Market under the symbol JADE.
-- "Education" pages with richly illustrated descriptions of colored
gemstones, birthstones, and diamonds.

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19 per share, in 2003. Their signature
motifs also appear in the company's clothing, accessory, home decor , and
collectible lines.K. Kirks Folly is
headquartered in Providence, Rhode Island.

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''Our new birthstone program demonstrates how LJI is continuing to market
its products aggressively and effectively in its oldest and largest market,
the U.
-- More comprehensive investor information as part of the Company's
efforts to increase its financial and operational transparency to the
investment community. (LJI), based in Hong Kong and the U.

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S.

If you would like to be added to LJI's investor email lists please contact
Haris Tajyar with Investor Relations International at htajyar@irintl.com

kirksfolly."

About Kirks Folly
Kirks Folly is a leading manufacturer and global distributors of branded,
fantasy jewelry, accessories, home decor and collectibles , plus Kirks Folly
DreamKeeper Collection fantasy-theme clothing.K.

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5 million and $16 million in the
first quarter of 2005, ending March 31, with EPS of $0.com. Included are
earrings, necklaces , pendants and rings featuring diamonds, colored
gemstones, gold and pearls.
The Kirks Folly website offers customers a seamless "browse/shop"
experience via a new and easy-to-use interface .

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Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future sales.com. LJI distributes to fine jewelers,
department stores, national jewelry chains and electronic and specialty
retailers throughout North America and Western Europe, with a growing retail
presence in China through stores and e-shopping sites. It trades on the Nasdaq
National Market under the symbol JADE., Kirks Folly, global fantasy
jewelry and accessories manufacturer , today announced the launch of its
redesigned and expanded online boutique ( http://www. Visitors can access product
information and availability, view detailed full-color photos, search
inventories , and find retail locations.S.

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, while expanding into new, faster growing markets, such as China,''
said LJI Chairman and CEO Yu Chuan Yih.com .

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8 million, or $0.

New or enhanced capabilities include:

-- Detailed information on LJI's new ENZO retail division, including
locator maps for each of the ENZO stores in China.I. Themes have
grown to include mermaids , dragonflies, and an enchanting lineup of movie and
storybook characters.

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(LJI) is a publicly-owned company, based in Hong
Kong and the U. LJI distributes
to fine jewelers, department stores, national jewelry chains and electronic
and specialty retailers throughout North America and Western Europe , with a
growing retail presence in China through stores and e-shopping sites. Its
product lines incorporate all major categories sought by major retailers,
including earrings, necklaces, pendants , rings and bracelets. These
forward-looking statements may involve a number of risks and uncertainties . New Site's Functionalities Designed to Market to Chinese Consumers
As Part of Company's China Retail Expansion Strategy

HONG KONG and LOS ANGELES, LJ
International , Inc.com .

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LJ International Announces $6 Million Contract With Major U.S. Jewelry Chain

22 per fully
diluted share, up 16% from $1.ljintl. ''We look forward to continuing to enhance the site by adding
new functionalities to support our customers, business partners, and
employees.
It has built its global business, currently one of the fastest-growing in the
jewelry industry, on a vertical integration strategy and an unwavering
commitment to quality and service. Ultimately it's the customer who has the
final say, and I'm proud to report the response has been overwhelmingly
positive.

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S.

For further information:

AT LJI:
Betty Ho,
Vice President, Corporate Development
Tel: +852-2170-0001
Email: betty@ljintl.''
If you would like to be added to LJI's investor email lists please contact
Haris Tajyar with Investor Relations International at htajyar@irintl. Leader in Fantasy Accessories and Fairy Jewelry Introduces 125+ New Products

PROVIDENCE, R., and online at http://www.

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HONG KONG and LOS ANGELES, LJ
International , Inc., engaged in designing, branding, marketing and distributing
a full range of jewelry., is engaged
in designing, branding, marketing and distributing a full range of jewelry.

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The program calls for the chain, unnamed in this release for competitive
reasons, to launch different LJI-produced jewelry each month based on that
month's birthstone. Collections include an
extensive range of romance, fantasy, and storybook themes.kirksfolly.prwebdirect.

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jewelry chains to market birthstone-based jewelry
lines. The program is expected to add about $6 million in new sales in 2005
and 2006.

-- Detailed, high-resolution graphics displaying the full range of LJI's
products, including its Lorenzo-branded jewelry.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and sales of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission.

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The expected two-year sales figure is in addition to
LJI's current sales forecasts, and the program will be continued past 2006 if
customer response warrants.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and sales of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission .
Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future sales. The
site features a new user interface, enhanced slide-show format, expanded
search capabilities, and safe shopping features., at QVC
U.

For press inquires contact:
Mop Prime of Smith-Felver + Prime, Ltd.