About LJ International Inc.
-- Detailed, high-resolution graphics displaying the full range of LJI's
products, including its Lorenzo-branded jewelry.

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ENZO's better-than-expected
initial performance in 2005 enabled the retail chain to beat its 2005
financial and store opening schedule by over a month. (LJI), based in Hong Kong and the U.

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com.

For further information:

AT LJI: AT INVESTOR RELATIONS INTL:
Betty Ho Haris Tajyar
Vice President, Corporate Development Managing Partner
Tel: 011-852-2170-0001 Tel: 818-382-9702
Email: htajyar@irintl .

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LJ International Announces Its ENZO Division in China Reaches 20-Store Milestone

New Site's Functionalities Designed to Market to Chinese Consumers
As Part of Company's China Retail Expansion Strategy

HONG KONG and LOS ANGELES, LJ
International, Inc.

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(LJI) (Nasdaq: JADE ), one of the fastest-growing jewelry
companies in the world, today reported that its China retail division, ENZO,
has just opened its 20th retail store in China, well-ahead of its goal of at
least 40 retail stores by the end of 2006. (LJI) (Nasdaq: JADE), based in Hong Kong and the
U.ljintl.

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LJI's 8,000-square-foot mega-store at
the Fisherman's Wharf development in Macau celebrated its soft opening on
December 31, 2005 and is expecting its grand opening soon.
Yu Chuan Yih, LJI's Chairman and CEO, commented: "The new additions to our
rapidly growing lineup of ENZO stores have made us a truly national retail
presence and one of China's most successful foreign retail chain launches.com .''
If you would like to be added to LJI's investor email lists please contact
Haris Tajyar with Investor Relations International at htajyar@irintl.

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S.

''LJ International's new site reflects the company's ongoing efforts to
strengthen its image in the jewelry industry, appeal more directly to our
blue-chip customer base in the United States and target our new and faster
growing customer base in China,'' said Yu Chuan Yih, Chairman and CEO of LJ
International.

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"
As previously announced, LJI is now projecting overall sales of
approximately $2 million from ENZO stores in 2005 This is up from earlier
guidance of $1.

LJ International Announces Website Enhancements

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5 million . It has built its global business, currently one of the
fastest-growing in the jewelry industry , on a vertical integration strategy
and an unwavering commitment to quality and service. These
forward -looking statements may involve a number of risks and uncertainties.

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It trades on the Nasdaq
National Market under the symbol JADE.com

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The ENZO unit now has one or more retail locations in China's largest
population centers, including Shanghai, Beijing, Harbin, Qingdao, Shenyang,
Ningbo , Chengdu, Changsha, Wuxi, Hong Kong, Macau, Shenzhen and Wuxi., for
instance, has just two stores in China. And this is just
the start. The new site was created to better serve the
diverse needs of all LJI constituents, including current and future customers,
job applicants, suppliers, the news media and jewelry enthusiasts. Included are
earrings, necklaces, pendants and rings featuring diamonds, colored
gemstones, gold and pearls.

About LJ International
LJ International, Inc.

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ljintl.

AT LJI: AT INVESTOR RELATIONS INTL:

Betty Ho Haris Tajyar
Vice President, Corporate Development Managing Partner
Tel: 011-852-2170-0001 Tel: 818-382-9702
Email: htajyar@irintl.com .
It has built its global business, currently one of the fastest-growing in the
jewelry industry, on a vertical integration strategy and an unwavering
commitment to quality and service.

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We now look forward to maintaining or accelerating the current pace
of store openings in the current year, at the end of which we foresee having
at least 40 ENZO stores in operation by the end of this year and at least 100
stores by 2008, just-in-time for the Beijing Olympics.

New or enhanced capabilities include:

-- Detailed information on LJI's new ENZO retail division, including
locator maps for each of the ENZO stores in China. ''We look forward to continuing to enhance the site by adding
new functionalities to support our customers, business partners, and
employees., is engaged
in designing, branding, marketing and distributing a full range of jewelry.

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We
have been extremely pleased by the results so far from our ENZO stores, which
have easily exceeded our sales expectations to this point.
LJ International, Inc.
-- "Education" pages with richly illustrated descriptions of colored
gemstones, birthstones , and diamonds.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and sales of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission.

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-- More comprehensive investor information as part of the Company's
efforts to increase its financial and operational transparency to the
investment community .
Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future sales.

Category listing of jewelry made from platinum, karat gold, or sterling silver with or without gemstones.

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ENZO Retail Chain Well-Ahead of 2006 Store Opening Schedule;
Now Has 18 More Stores in China than Tiffany, the
Second Largest Foreign Jewelry Brand in China

HONG KONG and LOS ANGELES, LJ
International, Inc.

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LJI distributes to fine
jewelers, department stores, national jewelry chains and electronic and
specialty retailers throughout North America and Western Europe, with a
growing retail presence in China through its ENZO stores.

Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future revenues. Its product lines
incorporate all major categories sought by major retailers, including
earrings, necklaces, pendants, rings and bracelets. These
forward -looking statements may involve a number of risks and uncertainties.

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For more information on LJI , please visit http://www.

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, is engaged in the designing, branding, marketing and distribution of a
full range of jewelry. Six stores have
been opened so far -- two in Shanghai (including the flagship store),
two in Beijing, one in Harbin and one in Ningbo.

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Tiffany + Co.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and revenues of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission. (LJI ) (Nasdaq: JADE), one of the fastest-growing jewelry
companies in the world, today said it has completed an upgrade of its Web
site, at http://www. The upgrades include archived articles regarding
LJI dating back to 2003, SEC filings, annual reports, archived press
releases and archived analyst reports.S.

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The latest stores to open include outlets in Changsha (the capital of
Hunan Province), Chengdu and Beijing.com

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Its product lines
incorporate all major categories sought by major retailers, including
earrings, necklaces, pendants, rings and bracelets.

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The
current 20-store total puts LJI well ahead of other competing jewelry
retailers based outside the People 's Republic of China.