(Photo: http://www. The iridescent overtones of these pearls are simply
breathtaking -- every pearl gleams an intense rainbow of natural hues . Because they buy directly from
the farms, and because they've eliminated costly retail outlets ,
PearlParadise. Company Opens 2 Shanghai Stores with 3rd on Way,
Says Hong Kong Store Already Profitable

HONG KONG and LOS ANGELES, Calif., LJ International , Inc.
It also gave an update on its fast-growing China division, ENZO, which is now
operating two stores in Shanghai and one in Hong Kong, with a third Shanghai
store expected to open in February .
For the fourth quarter of 2004, LJI said it expects revenue to total
between $22 and $24 million with earnings per fully diluted share of $0.05.
"Everything is on track in the execution of our China growth plan," said
LJI Chairman and CEO Yu Chuan Yih. While we are successfully
establishing our brand and distribution network in China, the nation's retail
market continues to grow at double -digit rates.

majorca divina

These pearls have a brilliant shine and a luster,
with very thick nacre."
Retail Market in China Expected to Represent Third Largest in the World
Mr. (LJI) is a publicly-owned company , based in Hong
Kong and the U. It trades on the
Nasdaq National Market under the symbol JADE.

Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future sales.

perles estimated

22,
representing a 17% increase over last year., engaged in designing, branding , marketing and distributing
a full range of jewelry.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and sales of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission.

manihiki necklaces

newscom.ljintl.com

tahitian cultured

com is once
again thrilled to have been selected for the official Academy Awards(R) gift
basket.com websites .

brooches yabune

I had been hoping that PearlParadise. The minute I saw the pearls from this farm, I knew
they would be the perfect gift for Hollywood's highest achievers. The strand is graduated
from 8. LJI distributes
to fine jewelers, department stores, national jewelry chains and electronic
and specialty retailers throughout North America and Western Europe, with a
growing retail presence in China through stores and e-shopping sites.

freshwater estimated

It almost looked like
they had absorbed some exotic pigments from the Polynesian seas. "The ENZO stores have been extremely well-
received by the high-end consumers we are targeting and LJI products are
selling well through China's major retail outlets.

retails majorca

com/cgi-bin /prnh/20050221/LAM005 )
"We are very excited to participate in the 77th Academy Awards(R)
Presenters Gift Basket, said Jeremy Shepherd CEO of PearlParadise."
Valued at $3,200, the 18-inch necklace is comprised of naturally baroque
Tahitian pearls with multi-colored peacock overtones.
Jeremy Shepherd GIA travels personally to pearl farms throughout Asia several
times a year to supervise both the nucleation (monitoring the quality of the
process) and harvest.com is able to offer superior quality pearls at prices up to 90%
below retail prices.
LJI's first China store, a 5,000-square -foot upscale outlet in Hong Kong's
jewelry district, opened last March and is already profitable .8 billion in sales.

iti pearls

I
immediately bought that year's entire harvest while they were still in oyster
shells deep in the South Seas, so you might say these pearls were grown
especially for the Academy Awards(R). I'm very happy
that our pearls will add a little more glamour to what is already the world's
most glamorous night.

LJ Continues Successful Expansion into China
LJI is continuing its aggressive expansion into the rapidly growing
Chinese consumer market, both through its own retail outlets and supplier
relationships with the nation's leading retailers. It plans to
open as many as 150 stores in 2005.

akoya yabune

I had to get there by ship, but it was well worth the
trip .com:
In business since 1997, PearlParadise. Current trends indicate
that the Company should be able to reach a goal of 10 new store openings
during 2005.

divina yokota

They had wonderful turquoise and peacock overtones. The necklace features a
solid 14 karat white gold ball with an elegant matte finish. With sales in Shanghai strong after just two months, LJI now plans to
open a third store in that city by the end of March.

yabune akoya

About PearlParadise.com sells all types of pearls from
Tahitians to South Sea pearls, to Akoya and round freshwater pearls at 14
websites around the world, including in Germany, France, the UK, and Italy.

Among the latter, its
partners include the multinational retailer Carrefour and China Commerce Group
operator of several retail outlets including the upscale "China Friendship
Shops," Hualian department stores and Juntai department stores. It has built its global business, currently one of
the fastest-growing in the jewelry industry , on a vertical integration
strategy and an unwavering commitment to quality and service.

divina cultured

They are true classics. BusinessWeek reports that Wal-Mart is now
up to 16th in rank, with plans to open 10 more stores this year and another 40
within the next five.
For more information on LJI , go to its Web Site at http://www.com .

earrings bracelets

Oscar(R) Gift Baskets to Include Baroque Tahitian Pearls From PearlParadise.com

pearl retails

This year the company will donate an 18-inch baroque Tahitian pearl
necklace to official gift basket recipients.

This category houses sites that primarily offer pearl jewelry for sale.

necklaces akoya

SANTA MONICA, Calif.

LJ International Confirms Fourth Quarter and Full Year 2004 Guidance Notes China Expansion

(LJI) (Nasdaq: JADE), one of the fastest-growing
jewelry companies in the world , today reiterated its earlier revenue and
earnings guidance for the fourth quarter and year ending December 31, 2004. LJI retailing partner Carrefour is now ranked fifth among retailers in
China , with some 240 stores there doing $1.

If you would like to be added to LJI's investor email lists please contact
Haris Tajyar with Investor Relations International at htajyar@irintl.com.

tahitian manihiki

In Shanghai,
the Company has followed its initial opening in November 2004 with a second
store. So we are both gaining share
in this market and taking advantage of its overall growth.

About LJ International
LJ International, Inc.

freshwater shinju

com. With a
little detective work, I was able to track down the farm that grew them.00mm pearls.

yabune bracelets

Yih pointed to a January 2005 BusinessWeek report showing just how much
the Chinese retail market has been growing.

divina madreperla

I first saw
these fabulous baroque pearls around the neck of a beautiful Tahitian woman in
Papeete. Each
pearl is individually double knotted on black silk.
This would represent a sales increase of 19% to 30% over the fourth quarter of
2003.

shinju pearls

A
little over a year ago I was visiting Tahiti on a buying trip. It
was on a remote island. It expects
earnings per fully diluted share in 2004 to be approximately $0. The magazine noted that China's
retail business in general has risen 15% annually for the past 20 years to
reach some $628 billion in 2004, making it the third largest market in the
world.S. Its
product lines incorporate all major categories sought by major retailers,
including earrings , necklaces, pendants, rings and bracelets.

madreperla manihiki

I've seen baroque pearls before, but these were something special. As we get a
clearer picture of 2005, it also appears that the current year's expansion
will be at least as robust as that of 2004, both for the market as a whole and
for LJI. These
forward-looking statements may involve a number of risks and uncertainties.

pearls estimated

Not only was the island the most idyllic tropical paradise I had ever
seen, but the pearls were the most beautiful Tahitian pearls I had ever seen.

pearl manihiki

com would be selected for the Academy
Awards(R) gift basket.0 to 10. The expansion of foreign-based chains, including those
with strong ties to LJI, is being spurred by the Chinese government's move
during December to end most restrictions on the stores, including limits on
where they could locate and the share of foreign ownership.

For further information:

AT LJI:
Betty Ho
Vice President, Corporate Development
Tel: +852 -2170-0001
Email: betty@ljintl.

pearls moorea

, PearlParadise. He then selects the top two percent of the harvested
pearls for sale on PearlParadise.
For all of 2004, the Company projects revenue between $74 and $76 million,
which would represent a 28% to 31% gain above sales for 2003.com

AT INVESTOR RELATIONS INTL:
Haris Tajyar
Managing Partner
Tel: +1-818 -382-9702
Email: htajyar@irintl.